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Design for the Wisdom of Crowds
  Derek Powazek, SXSW Interactive, 15 March 2009

                                        ...
wikipedia.org/wiki/Francis_Galton
Change Jar
Most Emailed Stories
P2P File Sharing
Thanks toothpastefordinner.com




Stock Market
Thanks xkcd.com
Elements of Wise Crowds (Surowiecki)


              Diversity
            Independence
           Decentralization
      ...
Bringing WOC Online


   Small Simple Tasks
  Large Diverse Groups
  Design for Selfishness
   Result Aggregation
Small Simple Tasks
hotornot.com
threadless.com/submission/197749
newsassignment.net
Large Diverse Groups
Design for Selfishness
threadless.com/submit
google.com/search?q=apple
flickr.com/photos/tags/apple/clusters
Result Aggregation
favrd.com
The Heisenberg Problem
flickr.com/explore/interesting/2009/03/13
flickr.com/explore/interesting/7days
threadless.com/submission/197131
io9.com/5148604
Popularity Does Not Have to Rule
amazon.com/product-reviews/B000BNI90Y
Implicit vs Explicit Feedback
Explicit Feedback: Voting & Rating




 Explicit Feedback: Voting & Rating
Implicit Feedback
Implicit Feedback


      Pageviews
       Searches
       Velocity
   Interestingness
Design Matters
Color & Shape
Red vs Blue
Putting It All Together
Click!   brooklynmuseum.org/exhibitions/click
getsatisfaction.com/apple
getsatisfaction.com/apple
getsatisfaction.com/apple
getsatisfaction.com/apple
getsatisfaction.com/apple
Seeing Things
The End




   www.powazek.com
Design for the Wisdom of Crowds by Derek Powazek at SXSW 2009
Design for the Wisdom of Crowds by Derek Powazek at SXSW 2009
Design for the Wisdom of Crowds by Derek Powazek at SXSW 2009
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Design for the Wisdom of Crowds by Derek Powazek at SXSW 2009

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People are often dumb, so how can crowds be wise? James Surowiecki laid the groundwork in his book, "The Wisdom of Crowds." In this solo presentation, Derek Powazek will apply those ideas to the web, concentrating on how to design websites that empower people to work together to create something truly awesome.

Sunday 15 March at 11:30am.

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