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Urban Strawberry Lunch and how you get a Public Video Screening License


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A talk by Ambrose Reynolds given at Ignite Liverpool 15th April 2010

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Urban Strawberry Lunch and how you get a Public Video Screening License

  1. 2. <ul><li>Urban Strawberry Lunch are a music group, formed in 1987. </li></ul><ul><li>Began making instruments from junk after losing their “real” ones in a rehearsal room fire. </li></ul><ul><li>RFO Funded by ACE since 1990 </li></ul>
  2. 3. USL have been working as Artists in Residence at St Luke’s since 2003 and plan to continue until 2013
  3. 4. 65,00 Visitors and counting <ul><li>Since we opened the doors to the interior of USL St Luke ’ s in 2007 we have been inundated with visitors from home and abroad. </li></ul><ul><li>St Luke ’ s sends out a very positive message to tourists who visit Liverpool. </li></ul>
  4. 5. <ul><li>Urban Strawberry Lunch have performed all over the world. The group have brought home aspects and attitudes from wonderful far flung places and applied them to the </li></ul><ul><li>“ bombed out church ” , one of these ideas is Outdoor Cinema </li></ul>
  5. 6. Putting on Events, Exhibitions and Films!
  6. 7. Technical Stuff <ul><li>In 2008 we constructed a stage and fixed a metal frame onto it, with a pulley to raise and lower the screen from </li></ul><ul><li>It can also be used for lanterns at Chinese New Year! </li></ul>
  7. 8. Projector and Screen <ul><li>We use a 5.5 thousand Lumens projector, it cost about £1,500. You can get much brighter ones but they are really expensive. </li></ul><ul><li>We bought a back projection screen (£250) to hang from our frame </li></ul><ul><li>The DVD is played on Laptop connected to the projector giving HD quality, even in Black & White! </li></ul><ul><li>The sound comes out of the laptop headphones socket into a small PA system sited behind the screen </li></ul>
  8. 9. Red Tape <ul><li>Licensing is a very complicated matter, you can’t just show a film. </li></ul><ul><li>There are three different types of Licence that you can apply for. </li></ul><ul><li>Theatrical </li></ul><ul><li>Non-Theatrical </li></ul><ul><li>And PVS Public Video Screening </li></ul><ul><li>The first two cost a few thousand pounds per year and you have to pay around £75 per screening. </li></ul><ul><li>PVS is a one off annual payment based on venue size for us £250 </li></ul>
  9. 10. PVS Licence <ul><li>Public Video Screening has it’s drawbacks. </li></ul><ul><li>No film over a PG rating </li></ul><ul><li>You can’t charge for entry </li></ul><ul><li>Has to be in the public domain </li></ul><ul><li>You can’t advertise </li></ul><ul><li>You need a PRS music licence </li></ul><ul><li>On the other hand it’s cheap and you can show most movies that are available to buy on DVD etc </li></ul>
  10. 11. <ul><li>We only show Classic Films at USL St Luke’s, the unusual, the strange and beautiful as well as darn right silly ones too! </li></ul>
  11. 12. <ul><li>The outdoor classic film screenings complement and enhance the events that we put on at USL St Luke ’ s. </li></ul><ul><li>We put on at least one movie a month. Sometimes the weather is too wet or windy or both, which means we have to postpone them to a later date. </li></ul>
  12. 13. Outdoor Films in British weather <ul><li>What happens when it rains? </li></ul><ul><li>If it is raining heavily during the set up we have to postpone. </li></ul><ul><li>If it rains during the movie we carry on, all of the equipment is thoroughly covered in plastic. </li></ul><ul><li>The wind is the biggest problem as the screen can act as a sail when the wind exceeds 25mph </li></ul><ul><li>Watching “it’s a wonderful life” in the snow is a great experience </li></ul>
  13. 14. Winter Season <ul><li>Winter movies, at Christmas and Valentine’s Day for example can help to cheer up the long winter nights- 4pm matinee screenings </li></ul>
  14. 15. Summer Season <ul><li>From May until September the weather is warmer, but it doesn’t get dark until 9 or 10pm. </li></ul>
  15. 16. <ul><li>Films are the allegorical stories of our times. Classic films are a window into the recent past </li></ul>
  16. 17. The Future <ul><li>USL manage to run St Luke’s on a very low budget, funded mainly by donations by visitors. If the audience demand for the space continues, we will keep USL St Luke’s open and continue to show classic movies from around the world </li></ul>
  17. 18. Movies are we showing in 2010 <ul><li>Film Noir, Foreign Classics, Silent Films, 50’s sci-fi. Anything that is appropriate to the bombed out church. </li></ul><ul><li>Wings of Desire, Yojimbo, Dr Strangelove, Went The Day well, Tonight And Every Night, Network </li></ul><ul><li>Films that inspire, educate and entertain. </li></ul><ul><li>Some that you have seen, others that you should see </li></ul><ul><li>Movies that were made to be watched on a big screen with an audience (pre 1970’s) </li></ul>
  18. 19. Movie Next Friday 8.15pm
  19. 20. <ul><li>For more info please call 0771 432 8415 </li></ul><ul><li> </li></ul>