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An Introduction        to Twitter         Fran SwaineDigital Marketing Consultant       franswaine.com
Contents•   What is Twitter?•   How it works•   Who to follow•   Tweeting•   Hashtags•   @mentions/replies•   Direct Messa...
What is Twitter?• Social Networking/Microblogging service• 140 characters of text based posts called “Tweets”
What’s the point?•   To share useful/relevant content to like minded people•   Build your network•   Market your work, pro...
Your profile• Choose a username – should be the same as your company or  similar• Choosing an avatar    – For a company yo...
Followers/FollowingWho to Follow?• Your clients/customers/friends/industry leaders• Look at the people you are following a...
Tweeting – Lingo• A tweet – the 140 character line of text you send• Tweeted – past tense• Twitter – name of the tool only!
Tweeting – What to say?•   Think about your followers (or the audience you’d like!)•   Make it useful/relevant/interesting...
Hashtags – What are they?#digitalmedia#twitter#bbc• A way of categorising your tweets• Makes your tweet easier to find – a...
Hashtags – How do I use it?• Think about how people will search/what they will search• Don’t over use hashtags• Use either...
@mentions/replies• @username allows you to specifically mention a user in a tweet• If that user is following you it will s...
@mentionsIf they don’t follow you they’ll still be able to see you’ve mentionedthem in their @Mentions feed (called @ Conn...
@mentions – Best Practice• Regularly check your @mentions• Reply to users that have mentioned you – engage in conversation...
ExampleI follow both MisforMake and RenegadeCraft so see this @mention:Remember: On your profile everyone can see all of y...
Mentioning/Replying to Tweets• To reply mouse over the tweet and click the ‘Reply’ button:• Twitter will automatically pop...
Mentioning/Replying to Tweets• When you use the @mention function Twitter will help you locate  the right user:
Direct Messages (DMs)• Direct Messages or DMs are private messages that only you and the  other person can see• You can on...
DMs - Messages• Click the profile icon at the top of your screen and select Direct  messages and then New message
DMs - Messages• Mention the person you want to DM:
DMs - Messages• Mention the person you want to DM:
DM from the Home Screen• You can also DM somone just by typing d before you mention them• You’ll know it is a message as t...
DM from the Home Screen• You can also DM somone just by typing d before you mention them• You’ll know it is a message as t...
Retweets or RTs•   Retweets are a way of sharing information and giving credit to the    person who originally shared the ...
Other Useful Tools• Trending Topics – what the majority of  twitter users are talking about• Lists – You can create your o...
Online Presence• Tweet regularly – daily at least• Tone - professional yet approachable• Remember you are representing you...
For information…• Follow my blog for updated articles on digital marketing:http://franswaine.com/blog/
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a Beginner's Guide to Twitter

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a Beginner's Guide to Twitter

  1. 1. An Introduction to Twitter Fran SwaineDigital Marketing Consultant franswaine.com
  2. 2. Contents• What is Twitter?• How it works• Who to follow• Tweeting• Hashtags• @mentions/replies• Direct Messages• Retweets• Other useful tips• Online Presence
  3. 3. What is Twitter?• Social Networking/Microblogging service• 140 characters of text based posts called “Tweets”
  4. 4. What’s the point?• To share useful/relevant content to like minded people• Build your network• Market your work, products, services• Establish strong brand• Become an authority• Find out what other people are talking about• Eavesdrop• Join the conversation• Ask/answer questions• Learn new things from other industry experts
  5. 5. Your profile• Choose a username – should be the same as your company or similar• Choosing an avatar – For a company your avatar should be your logo• Bio – 160 characters! – Clearly define what the company does and who tweets from the company account• Be sure to include your web address
  6. 6. Followers/FollowingWho to Follow?• Your clients/customers/friends/industry leaders• Look at the people you are following and who they are followingFollowers• Look to see who is following you – follow back if relevantPrivate/Public Accounts• Your account should be public
  7. 7. Tweeting – Lingo• A tweet – the 140 character line of text you send• Tweeted – past tense• Twitter – name of the tool only!
  8. 8. Tweeting – What to say?• Think about your followers (or the audience you’d like!)• Make it useful/relevant/interesting• Don’t just self promote• Link to useful content• Link to articles/blog posts on your website• Join in the conversation – see what other’s are saying• Have opinions – but don’t be controversial (unless this is part of your branding!)
  9. 9. Hashtags – What are they?#digitalmedia#twitter#bbc• A way of categorising your tweets• Makes your tweet easier to find – anyone that searches for ‘digital media’ for example will see you tweet
  10. 10. Hashtags – How do I use it?• Think about how people will search/what they will search• Don’t over use hashtags• Use either in words relevant within your tweet:
  11. 11. @mentions/replies• @username allows you to specifically mention a user in a tweet• If that user is following you it will show up in their timeline (Tweets)
  12. 12. @mentionsIf they don’t follow you they’ll still be able to see you’ve mentionedthem in their @Mentions feed (called @ Connect):
  13. 13. @mentions – Best Practice• Regularly check your @mentions• Reply to users that have mentioned you – engage in conversation!• Start the conversation – reply to users who have tweeted an interesting point• Remember @mentions are public! If a user follows you and someone you are mentioning they will see the mention in their timeline
  14. 14. ExampleI follow both MisforMake and RenegadeCraft so see this @mention:Remember: On your profile everyone can see all of your @mentions:
  15. 15. Mentioning/Replying to Tweets• To reply mouse over the tweet and click the ‘Reply’ button:• Twitter will automatically populate the username for you:
  16. 16. Mentioning/Replying to Tweets• When you use the @mention function Twitter will help you locate the right user:
  17. 17. Direct Messages (DMs)• Direct Messages or DMs are private messages that only you and the other person can see• You can only DM people who you are following AND are following you• You can send a DM in two ways:• 1) Through “Direct Messages”• 2) By prefixing your tweet with d
  18. 18. DMs - Messages• Click the profile icon at the top of your screen and select Direct messages and then New message
  19. 19. DMs - Messages• Mention the person you want to DM:
  20. 20. DMs - Messages• Mention the person you want to DM:
  21. 21. DM from the Home Screen• You can also DM somone just by typing d before you mention them• You’ll know it is a message as the screen will change from “Tweet” to “Send Message”
  22. 22. DM from the Home Screen• You can also DM somone just by typing d before you mention them• You’ll know it is a message as the screen will change from “Tweet” to “Send Message”
  23. 23. Retweets or RTs• Retweets are a way of sharing information and giving credit to the person who originally shared the idea• You can retweet by hovering over the tweet and selecting the Retweet button:• You can also retweet by prefixing RT before the text. This is useful if you have additional• comments.• Best Practice: Always mention the orgininal tweet (@username) when retweeting
  24. 24. Other Useful Tools• Trending Topics – what the majority of twitter users are talking about• Lists – You can create your own lists to manage who you follow• URL shorteners – e.g. bit.ly – Allows you to save space in tweets and analyse click through• Twitter tools – hootsuite, tweetdeck, echofon (use to schedule tweets, and manage multiple accounts)
  25. 25. Online Presence• Tweet regularly – daily at least• Tone - professional yet approachable• Remember you are representing your company!• Spelling and grammar is important!• Clear and concise – Tweets should be clear, easy to read and add value
  26. 26. For information…• Follow my blog for updated articles on digital marketing:http://franswaine.com/blog/

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