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Volunteer Recruitment Online


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Best practices to recruit and engage volunteers using Web 2.0, social media and various other online tactics.

Published in: Technology

Volunteer Recruitment Online

  1. 1. Volunteer recruitment online: Tips, Tricks and Ways to Engage Examples (Who?) | Strategy (How?) By Frank Barry Director, Professional Services Blackbaud
  2. 2. About me <ul><li>My name is Frank Barry </li></ul><ul><li>I work at Blackbaud </li></ul><ul><li>I provide services to our customers </li></ul><ul><li>I think I’m addicted to Social Media </li></ul>
  3. 3. <ul><li>Session description: </li></ul><ul><li>This session will give you ideas and offer best practices to recruit and engage volunteers using Web 2.0 and various other online tactics. </li></ul><ul><li>Learning Objectives: </li></ul><ul><li>Gain better understanding of new/emerging online tools </li></ul><ul><li>Learn strategies for effective volunteer recruitment </li></ul><ul><li>Learn ways to maintain and engage volunteers </li></ul>What we will cover …
  4. 4. 3 Reasons Why <ul><li>It's a fast and no-extra-cost way to find volunteers. </li></ul><ul><li>It's an excellent way to target non-traditional volunteers, and people that are under-represented on your volunteer ranks. </li></ul><ul><li>You can reach a targeted group, such as a particular kind of professional (a lawyer focused on the arts, a human resource professional in a particular region, an accountant with expertise in a particular kind of software, etc.) </li></ul>
  5. 5. Some Tools to Help You …
  6. 6. Source:
  7. 7. <ul><li>Facebook </li></ul><ul><ul><li>200 million users </li></ul></ul><ul><ul><li>Total of 65.7 million unique visitors </li></ul></ul><ul><li>Twitter </li></ul><ul><ul><li>1,382% year over year </li></ul></ul><ul><ul><li>7 million unique monthly visitors </li></ul></ul><ul><li>YouTube </li></ul><ul><ul><li>100 million monthly viewers in the US </li></ul></ul><ul><ul><li>6.3 billion videos were viewed on the site </li></ul></ul><ul><ul><li>75 billion videos to 375 million unique visitors in 2009 </li></ul></ul><ul><li>LinkedIn </li></ul><ul><ul><li>Currently has more than 34 million users </li></ul></ul><ul><ul><li>7.7 unique visitors </li></ul></ul>Big Players
  8. 8. 3 Creative Examples Twestival | Pledge to End Hunger | 12for12k
  9. 9. <ul><li>On 12 February 2009 202 cities around the world held Twestivals, bringing together the Twitter community for an evening of fun and to raise money and awareness for charity: water . </li></ul>1. Twestival
  10. 10. Huh? (Video)
  11. 11. Twestival <ul><li>Continuous video/blog updates </li></ul><ul><li>Strategic Social Media Partnerships </li></ul><ul><li>Engaged with local leaders/volunteers </li></ul><ul><li>Activities held in 202 Cities around the world </li></ul>
  12. 12. Twestival: Tools
  13. 13. Twestival: Communication
  14. 14. Twestival: Communication (Video)
  15. 15. Twestival: Partnerships
  16. 16. Twestival: Leaders/Volunteers
  17. 17. Twestival: Results
  18. 18. Twestival: Results (Toronto) <ul><li>Grassroots </li></ul><ul><li>Raised $25K </li></ul><ul><li>600 in attendance ( event ) </li></ul><ul><li>13 days to organize. </li></ul>
  19. 19. Twestival: Results <ul><li>1,000 volunteers hosted events </li></ul><ul><li>Over 200 cities participated around the world </li></ul><ul><li>More than 10,000 people attended </li></ul><ul><li>Raised $250k </li></ul><ul><li>55 water projects started in Ethiopia, Uganda and India – serving over 17,000 people </li></ul><ul><li>1 st Twestival well drilled in Ethiopia on the April 11-14th 2009 </li></ul>
  20. 20. <ul><li>Designed to make it easy for people to do something meaningful in the short-term and create a dialogue about solving the root issues. </li></ul>2. Pledge to End Hunger
  21. 21. Pledge to End Hunger <ul><li>Strategic corporate partnerships </li></ul><ul><li>Unique Marketing at social media event </li></ul><ul><li>Connect with influencers </li></ul>
  22. 22. Pledge to End Hunger: Tools
  23. 23. Pledge to End Hunger: Partners <ul><li>Tyson Foods </li></ul><ul><li>PayPal </li></ul><ul><li>Wal-Mart's 11 Moms </li></ul>
  24. 24. Pledge to End Hunger: Marketing <ul><li>1500 new pledges in a hour </li></ul>
  25. 25. Pledge to End Hunger: Friends
  26. 26. Pledge to End Hunger: Influencers <ul><li>~680k people </li></ul>
  27. 29. Pledge to End Hunger: Results <ul><li>4812 Pledges </li></ul><ul><li>140k lbs. of food </li></ul><ul><li>560k meals served </li></ul><ul><li>1500+ food pantries stocked </li></ul><ul><li>Austin, Dallas, St. Luis and Indianapolis impacted </li></ul>
  28. 30. 3. 12for12k <ul><li>Raise a minimum of $144k for each of 12 charities over the course of 2009. </li></ul><ul><li>The concept is simple: </li></ul><ul><li>* 12 months of the year </li></ul><ul><li>* 12 charities, a different charity each month </li></ul><ul><li>* $12,000 per charity </li></ul>
  29. 31. 12for12k <ul><li>12 month fundraising/awareness campaign </li></ul><ul><li>Strategic blog partners </li></ul><ul><li>Engaged Twitter tribe </li></ul><ul><li>Unique ways to participate </li></ul>
  30. 32. 12for12k: Tools <ul><li>Twitter </li></ul><ul><li>Blogging </li></ul><ul><li>Video </li></ul>
  31. 33. 12for12k: Partnerships <ul><li>See the Avatars? </li></ul>
  32. 34. 12for12k: Partnerships <ul><li>Every month each partners blogs about the Charity of the month </li></ul>
  33. 35. 12for12k: Tweet-a-thon
  34. 36. 12for12k: Tweet-a-thon
  35. 37. 12for12k: Virtual Pajama Party
  36. 38. 12for12k: Blogging Contest
  37. 39. 12for12k: Results <ul><li>~22k in 4 months </li></ul><ul><li>Highly engaged Tribe </li></ul>
  38. 40. What Else? <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>
  39. 41. Closing Thoughts
  40. 42. Think Differently Build relationships with influencers Source: David Wilcox, the Social Reporter
  41. 43. Flip the Funnel – Seth Godin
  42. 44. Be Unique Source:
  43. 45. Create Buzz
  44. 46. Keep it Simple Source:
  45. 47. Rule of 1/3 <ul><li>1/3 Web presence | 1/3 One way | 1/3 Social </li></ul>Source:
  46. 48. <ul><ul><li>Gain better understanding of new/emerging online tools. </li></ul></ul><ul><ul><li>Learn strategies for effective volunteer recruitment. </li></ul></ul><ul><ul><li>Learn ways to maintain and engage volunteers. </li></ul></ul>Learning Objectives
  47. 49. What Questions do you have?
  48. 50. <ul><li>Frank Barry </li></ul><ul><li>Director, Professional Services </li></ul><ul><li>Blackbaud </li></ul><ul><li>Twitter : @franswaa </li></ul><ul><li>Blog : http:// </li></ul><ul><li>E-mail : [email_address] </li></ul><ul><li>Website : http:// </li></ul>Thank You!
  49. 51. Credits <ul><li>People who influenced this presentation: </li></ul><ul><li>Danny Brown: </li></ul><ul><li>Amanda Rose: </li></ul><ul><li>Pledge to End Hunger: </li></ul><ul><li>Beth Kanter: (Thanks for nonprofit and industry expertise as well as awesome presentations) </li></ul><ul><li>Chris Brogan: (Thanks for Homebase, Outposts and Starter moves) </li></ul><ul><li>David Armono: (Thank for Listen, Learn, Adapt) </li></ul>