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TOP 5 SOCIAL MEDIA TACTICS
           EVERY SCHOOL SHOULD IMPLEMENT

           What one social media question
       T   would you like answered today?
           Let us know here:

           http://bit.ly/schoolsOut




7/3/2012                        1
YOUR HOST FOR TODAY



                       Frank Barry
                       Internet Strategy,Blackbaud
                       @franswaa




                        #BBSOCIAL


7/3/2012                      2
SATE OF THE INDUSTRY:
       NONPROFIT SOCIAL MEDIA




7/3/2012               3
FACEBOOK UP 30%
       DOWNLOAD THE REPORT TODAY

                              TWITTER UP 81%
            www.NonprofitSocialNetworkSurvey.com
                                  9 OUT OF 10 NONPROFITS ARE ON FACEBOOK




           Get the INFOGRAPHIC also … http://bit.ly/npsocial

7/3/2012                                  4
STAFFING?                 STAFFING ON THE RISE
       75% of nonprofit organizations have ¼ or less of an FTE.
                                                  75% OF NONPROFITS ALLOCATE ½ FTE




7/3/2012                                            5
FUNDING GROWS BUT
            43% OF NONPROFITS ALLOCATE $0 TO SOCIAL




7/3/2012            6
FUNDRAISING STILL LACKING
NOT MANY HAVE RAISED OVER $10K THROUGH SOCIAL




7/3/2012                     7
TOP 3 FACTORS FOR SUCCESS
       Strategy. Priority. Staffing.




                         Strategy      Prioritization   Staffing




7/3/2012                                  8
TOP 5 SOCIAL MEDIA TACTICS
       FOR INDEPENDENT SCHOOLS




7/3/2012               9
STICK TO 3
                PLATFORMS
                BLOG / FACEBOOK / TWITTER




7/3/2012   10
WHICH SOCIAL NETWORKS?
       Focus time on Facebook and Twitter. Use Others to support efforts.




7/3/2012                                           11
NARROW IT
                DOWN TO 2
                   S E E S M I C / B I T. LY




7/3/2012   12
BIT.LY        http://bit.ly




7/3/2012        13
BIT.LY :: SHORTEN




7/3/2012                   14
BIT.LY :: TRACK




7/3/2012                 15
SEESMIC        http://seesmic.com




7/3/2012         16
SEESMIC :: MOBILE, DESKTOP, WEB




7/3/2012                      17
SEESMIC :: BIT.LY INTEGRATION




7/3/2012                       18
SEESMIC :: MANAGE EVERYTHING




7/3/2012                    19
SEESMIC :: MANAGE FACEBOOK




7/3/2012                    20
SEESMIC :: MANAGE TWITTER




7/3/2012                     21
SEESMIC




7/3/2012         22
SEESMIC :: EASILY ADD A LINK




7/3/2012                       23
SEESMIC :: EASILY ADD A PICTURE




7/3/2012                      24
SEESMIC :: EASILY SCHEDULE UPDATES




7/3/2012                     25
FOLLOW A
                     3 STEP
                   PROCESS
                C R E AT E / S H O RT E N / S H A R E




7/3/2012   26
FOLLOW A 3 STEP PROCESS




           Create       Shorten   Share




7/3/2012                  27
MEASURE AND
                    ANALYZE
                   U S I N G G O O G L E A N A LY T I C S




7/3/2012   28
SETUP                             http://gaconfig.com/google-analytics-url-builder/

 • Campaign Landing Page >http://www.yourdomain.com/campaign
           • Email
             https://www.blackbaud.com/k-12/schools-out-for-
             summer?utm_source=BlackbaudList&utm_medium=email&utm_campaign=k12-
             schoolsout&utm_content=Fundraising

           • Facebook
             https://www.blackbaud.com/k-12/schools-out-for-
             summer?utm_source=Facebook&utm_medium=social&utm_campaign=k12-
             schoolsout&utm_content=Fundraising

           • Twitter
             https://www.blackbaud.com/k-12/schools-out-for-
             summer?utm_source=Twitter&utm_medium=social&utm_campaign=k12-
             schoolsout&utm_content=Fundraising

           • Blog
             https://www.blackbaud.com/k-12/schools-out-for-
             summer?utm_source=Netwits&utm_medium=blog&utm_campaign=k12-schoolsout&utm_content=Fundraising

           • Website Home Page
             https://www.blackbaud.com/k-12/schools-out-for-
             summer?utm_source=Blackbaud&utm_medium=website&utm_campaign=k12-
             schoolsout&utm_content=Fundraising

           • Print Piece
             https://www.blackbaud.com/k-12/schools-out-for-
             summer?utm_source=ConfBrochure&utm_medium=print&utm_campaign=k12-
             schoolsout&utm_content=Fundraising



7/3/2012                                              29
RESULTS




7/3/2012         30
RESULTS




7/3/2012         31
MONITOR THE
                   SOCIAL WEB
                TURNING THE MEGAPHONE AROUND




7/3/2012   32
WHAT YOU SHOULD BE LISTENING FOR?
           • Organization Name      • Events
           • Names of Key Staff     • Keywords
           • Program Names          • Local Content
           • Campaigns Names


       THE TOOLS YOU SHOULD BE USING
           • Search.twitter.com   • BackTweets.com
           • SocialMention.com    • Google Alerts
           • IceRocket.com        • Social News Sites
           • BoardReader.com




7/3/2012                            33
PULLING IT ALL TOGETHER IN IGOOGLE




7/3/2012                     34
WORKSHOP: SOCIAL MEDIA LISTENING




                                          VIEW& DOWNLOAD
                                          Slideshare.net/ChadNorman




7/3/2012                    35
CREATE
 ENGAGING
 CONTENT
 W I T H O U T G R E AT C O N T E N T
 SOCIAL MEDIA IS USELESS




7/3/2012                                36
PHOTOS




7/3/2012        37
VIDEOS




7/3/2012        38
QUESTIONS




7/3/2012           39
MISSION




7/3/2012         40
TIMELY




7/3/2012        41
10 BEST PRACTICE TIPS FOR FACEBOOK PUBLISHING

       1. Keep Your Posts Short
       2. Post Photos, Videos and Quotes
       3. Post Consistently
       4. Ask for your Fans Opinions
       5. Ask Questions (true/false, fill in the blank, yes/no,
       6. Try Posting “Fill in the Blank” Posts
       7. Give Fans Access to Exclusive Information
       8. Reward your Fans with Deals and Perks
       9. Be Timely
       10.Localize your Posts if they are Relevant to a Specific
          Audience


7/3/2012                            42
WE’VE GOT MORE SOCIAL GOODNESS FOR YOU!




7/3/2012                    43
Thank you!
           Let’s keep the conversation going…
                          frank.barry@blackbaud.com
                              twitter.com/franswaa




            Social Influencers Whitepaper        Social Network Benchmark
            bit.ly/npoSocialArchetype            Report bit.ly/npsocial


7/3/2012                                    44
Questions?



            www.NetWitsThinkTank.com



7/3/2012    45

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Top 5 Social Media Tactics Every School Should Implement

  • 1. TOP 5 SOCIAL MEDIA TACTICS EVERY SCHOOL SHOULD IMPLEMENT What one social media question T would you like answered today? Let us know here: http://bit.ly/schoolsOut 7/3/2012 1
  • 2. YOUR HOST FOR TODAY Frank Barry Internet Strategy,Blackbaud @franswaa #BBSOCIAL 7/3/2012 2
  • 3. SATE OF THE INDUSTRY: NONPROFIT SOCIAL MEDIA 7/3/2012 3
  • 4. FACEBOOK UP 30% DOWNLOAD THE REPORT TODAY TWITTER UP 81% www.NonprofitSocialNetworkSurvey.com 9 OUT OF 10 NONPROFITS ARE ON FACEBOOK Get the INFOGRAPHIC also … http://bit.ly/npsocial 7/3/2012 4
  • 5. STAFFING? STAFFING ON THE RISE 75% of nonprofit organizations have ¼ or less of an FTE. 75% OF NONPROFITS ALLOCATE ½ FTE 7/3/2012 5
  • 6. FUNDING GROWS BUT 43% OF NONPROFITS ALLOCATE $0 TO SOCIAL 7/3/2012 6
  • 7. FUNDRAISING STILL LACKING NOT MANY HAVE RAISED OVER $10K THROUGH SOCIAL 7/3/2012 7
  • 8. TOP 3 FACTORS FOR SUCCESS Strategy. Priority. Staffing. Strategy Prioritization Staffing 7/3/2012 8
  • 9. TOP 5 SOCIAL MEDIA TACTICS FOR INDEPENDENT SCHOOLS 7/3/2012 9
  • 10. STICK TO 3 PLATFORMS BLOG / FACEBOOK / TWITTER 7/3/2012 10
  • 11. WHICH SOCIAL NETWORKS? Focus time on Facebook and Twitter. Use Others to support efforts. 7/3/2012 11
  • 12. NARROW IT DOWN TO 2 S E E S M I C / B I T. LY 7/3/2012 12
  • 13. BIT.LY http://bit.ly 7/3/2012 13
  • 16. SEESMIC http://seesmic.com 7/3/2012 16
  • 17. SEESMIC :: MOBILE, DESKTOP, WEB 7/3/2012 17
  • 18. SEESMIC :: BIT.LY INTEGRATION 7/3/2012 18
  • 19. SEESMIC :: MANAGE EVERYTHING 7/3/2012 19
  • 20. SEESMIC :: MANAGE FACEBOOK 7/3/2012 20
  • 21. SEESMIC :: MANAGE TWITTER 7/3/2012 21
  • 23. SEESMIC :: EASILY ADD A LINK 7/3/2012 23
  • 24. SEESMIC :: EASILY ADD A PICTURE 7/3/2012 24
  • 25. SEESMIC :: EASILY SCHEDULE UPDATES 7/3/2012 25
  • 26. FOLLOW A 3 STEP PROCESS C R E AT E / S H O RT E N / S H A R E 7/3/2012 26
  • 27. FOLLOW A 3 STEP PROCESS Create Shorten Share 7/3/2012 27
  • 28. MEASURE AND ANALYZE U S I N G G O O G L E A N A LY T I C S 7/3/2012 28
  • 29. SETUP http://gaconfig.com/google-analytics-url-builder/ • Campaign Landing Page >http://www.yourdomain.com/campaign • Email https://www.blackbaud.com/k-12/schools-out-for- summer?utm_source=BlackbaudList&utm_medium=email&utm_campaign=k12- schoolsout&utm_content=Fundraising • Facebook https://www.blackbaud.com/k-12/schools-out-for- summer?utm_source=Facebook&utm_medium=social&utm_campaign=k12- schoolsout&utm_content=Fundraising • Twitter https://www.blackbaud.com/k-12/schools-out-for- summer?utm_source=Twitter&utm_medium=social&utm_campaign=k12- schoolsout&utm_content=Fundraising • Blog https://www.blackbaud.com/k-12/schools-out-for- summer?utm_source=Netwits&utm_medium=blog&utm_campaign=k12-schoolsout&utm_content=Fundraising • Website Home Page https://www.blackbaud.com/k-12/schools-out-for- summer?utm_source=Blackbaud&utm_medium=website&utm_campaign=k12- schoolsout&utm_content=Fundraising • Print Piece https://www.blackbaud.com/k-12/schools-out-for- summer?utm_source=ConfBrochure&utm_medium=print&utm_campaign=k12- schoolsout&utm_content=Fundraising 7/3/2012 29
  • 32. MONITOR THE SOCIAL WEB TURNING THE MEGAPHONE AROUND 7/3/2012 32
  • 33. WHAT YOU SHOULD BE LISTENING FOR? • Organization Name • Events • Names of Key Staff • Keywords • Program Names • Local Content • Campaigns Names THE TOOLS YOU SHOULD BE USING • Search.twitter.com • BackTweets.com • SocialMention.com • Google Alerts • IceRocket.com • Social News Sites • BoardReader.com 7/3/2012 33
  • 34. PULLING IT ALL TOGETHER IN IGOOGLE 7/3/2012 34
  • 35. WORKSHOP: SOCIAL MEDIA LISTENING VIEW& DOWNLOAD Slideshare.net/ChadNorman 7/3/2012 35
  • 36. CREATE ENGAGING CONTENT W I T H O U T G R E AT C O N T E N T SOCIAL MEDIA IS USELESS 7/3/2012 36
  • 42. 10 BEST PRACTICE TIPS FOR FACEBOOK PUBLISHING 1. Keep Your Posts Short 2. Post Photos, Videos and Quotes 3. Post Consistently 4. Ask for your Fans Opinions 5. Ask Questions (true/false, fill in the blank, yes/no, 6. Try Posting “Fill in the Blank” Posts 7. Give Fans Access to Exclusive Information 8. Reward your Fans with Deals and Perks 9. Be Timely 10.Localize your Posts if they are Relevant to a Specific Audience 7/3/2012 42
  • 43. WE’VE GOT MORE SOCIAL GOODNESS FOR YOU! 7/3/2012 43
  • 44. Thank you! Let’s keep the conversation going… frank.barry@blackbaud.com twitter.com/franswaa Social Influencers Whitepaper Social Network Benchmark bit.ly/npoSocialArchetype Report bit.ly/npsocial 7/3/2012 44
  • 45. Questions? www.NetWitsThinkTank.com 7/3/2012 45

Editor's Notes

  1. Section header
  2. No matter what you’re using social media for …You can focus in on 3 core platforms …
  3. 42% of the American population is on Facebook17 Million are on TwitterThere is no one-size-fits-all approach, but … if you are looking for simplicity/efficiency … Blog/website, facebook, twitter …Your Blog is your home base. It’s where you publish all your great content. Tell your story. Guide people when making appeals.Spend time building a strong community/network of supporters on Facebook (and Twitter).Use YouTube and Flicker for publish/share media that you share on your website and via social media.
  4. No matter what you’re using social media for …You can simplify it down to 2 tools …
  5. Free Online ToolAccess anywhere you have internetYour one stop shot for managing your social presence ..Monitoring, publishing, engaging
  6. Access from anywhere in the world at any time you’d like
  7. You can publish, comment and like all from this location
  8. You can publish, respond, RT and interact all from this location- Follow lists- Monitor saved searches- Follow hashtags