Facebook Marketing Strategies by Franny Knight June 3 Workshop

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Three Strategies to Build Your Fan Base, 7 Steps to a Marketing Strategy

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Facebook Marketing Strategies by Franny Knight June 3 Workshop

  1. 1. WELCOME TO FRANNY’S Easy to Implement Facebook Marketing Plan
  2. 2. WHY I AM I OFFERING THIS FREE WORKSHOP • I Love To Train & Help People Out • My Mission-Calling is to Help People Find & Manifest Their Purpose-Calling • I Interested in Finding More Real Estate Clients • I Want to Help Mary Lee Gilchrist & Dave Solomon With Their Business • I Love Creative Budget Minded Marketing Strategies • I Want to Share the Success I Have Had With My Urban Cool KC Facebook Page
  3. 3. WHY ARE YOU HERE? • Turn to neighbor and discuss • Write on Survey or Fill Out Online (preferable). http://bit.ly/fkincfbmarketingsurveyjune3
  4. 4. HOW I GOT HERE
  5. 5. WHAT YOU WILL LEARN TODAY • How I Did It • Amy Porterfield Profit Lab • How To Set Up Page • 3 Strategies to Build Fan Page • 7 Step FB Marketing Strategy Introduction • What’s Next?
  6. 6. SET UP FACEBOOK PAGE • Link to Profile • Pick Name Carefully • About – Mission – Website • Cover Page – Canva.com • Insights
  7. 7. CREATE A PAGE
  8. 8. INSIGHTS
  9. 9. 3 STRATEGIES TO BUILD FAN PAGE 1. Power of the Facebook Like Box 2. Email Subscribers to Fans 3. The Like Ad in Power Editor
  10. 10. THE LIKE BOX • Google “Facebook Like Box Plugin” • https://developers.facebook.com/docs/plugins/like-box-for-pages
  11. 11. LIKE BOX EXAMPLE
  12. 12. POWER OF THE LIKE BOX • Still Stay on Website • Attract Quality Fans • People are now Googling you and Facebooking You – the more business you do the more your FB Fan Base Will Grow
  13. 13. THANK YOU PAGE • 7 Step Strategy • Lead Magnet • Thank you page – insert Like Box • Leadpages.com
  14. 14. THANK YOU PAGE
  15. 15. Turn Your Email Subscribers Into Facebook Fans
  16. 16. EMAIL A QUESTION-POST ON FB
  17. 17. Boosts Engagement
  18. 18. Strong Chance They Will “Like”
  19. 19. Get Them Used To Posting on Facebook
  20. 20. Create a Post on FB With Question
  21. 21. SUBSCRIBER TO FAN TIPS 1. Ask question that is worth answering A. Emotional B. Interesting C. Entertaining 2. Ask Only 1 Question – Not Too Complicated 3. Create Post on Page – Link to Post 4. Don’t Just Try Once – Make it a Habit
  22. 22. The Like Ad In The Power Editor
  23. 23. 3 STRATEGIES TO BUILD FAN PAGE 1. Power of the Facebook Like Box 2. Email Subscribers to Fans 3. The Like Ad in Power Editor
  24. 24. PAY TO PLAY
  25. 25. 1. Create Lead Magnet • Free Give Away Examples • 30 Day Challenge • “Cheat Sheet” • Ebook • Chapter of a Book • Video Series • Quiz • Online Newsletters • Demo • Webinar • % Off, Trial Offer, Free Delivery
  26. 26. 3 Essentials 1. Solve a problem by giving actionable steps 2. Make it so good that your fans would pay for it 3. Create something that is aligned with your offer- product
  27. 27. 2. Set Up Lead Capture Page Leadpages.com
  28. 28. 3. Create a Gotta Have It FB Post & Turn Into Ad Like We Did with a “Like Ad” Dark Post using Power Editor
  29. 29. 3 Copy Tips 1. Make It All About Them – Solve Their Problems 2. Be Extremely Specific & Actionable 3. Write as though you are writing to a good friend
  30. 30. Image Suggestions 1. Picmonkey.com 2. Canva.com
  31. 31. 4. Only Show Ad to Your Perfect Customer 1. Turn your email list into a custom audience – ask Facebook to create a “Look Alike List” 2. Don’t have a list? Create a look alike Audience with your current fans & website traffic.
  32. 32. 5. Only Pay For Leads When You Have a Genuine Interest in Your Product Watch Your Insights A. From Fan to Lead: $.50 to $5.00 B. From Non-Fan to Lead: $3.00 to $8.00
  33. 33. 6. Always Know in Real Time If Your Ad is Working Conversion Tracking Tool by Facebook put Code on Thank You Page.
  34. 34. 7. Create the “4 Must Emails” 1. Value Add – Let Me Give You a Tip 2. The “Got Questions?” – Answer their typical Questions 3. The “Now is the Time” Email 4. Deliver the Give Away
  35. 35. What’s Next? 1. Facebook Marketing Weekly User Group 2. Monthly Introductory Workshop 3. Coaching With Franny 4. Eat, Network, Talk With Mary Lee & Dave 5. Fill Out Survey

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