PITCHING
STORIES
GETTING JOURNALIST TO
TELL YOUR STORY
SOME PAPERS
South China Morning Post
China Economic Review
Gamasutra
Baltic Observer
China Tech News
TechRice
TechNode
Gam...
THE JOURNALIST
Underpaid
On deadline
Pressured by Editor
Juggling multiple stories
Used to rejection by sources
Paranoid t...
IF ONLY
…..If only we can get media coverage
Getting media coverage may not be the solution, it may even
make your problem...
BUT IF YOU DO
These are the steps to consider.
1) Angle
2) Contact
3) Package
4) Message
ANGLE AND HOOK
What will their readers be interested in?
What will their editors approve
What stories do they cover or hav...
FIND A CONTACT WHO
COVERS YOUR BEAT
Make Contacts before you need to pitch a story
Try to be referred
Be a source and educ...
PACKAGE A STORY
INTERESTING TO THEIR
READERS
1) A white paper
2) An Infographic
3) Some study or research
4) Funding / Par...
THE MESSAGE
The Internet is forever
Answer in Sound Bites
Be a Knowledge Leader
Don’t make a sales pitch
Know your Goals
L...
THANK YOU
Frank@kwestr.com
Upcoming SlideShare
Loading in …5
×

Stories for founders

248 views

Published on

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
248
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
4
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Stories for founders

  1. 1. PITCHING STORIES GETTING JOURNALIST TO TELL YOUR STORY
  2. 2. SOME PAPERS South China Morning Post China Economic Review Gamasutra Baltic Observer China Tech News TechRice TechNode Games In Asia ( Tech In Asia) Articles on Tech Crunch and Venture Beat
  3. 3. THE JOURNALIST Underpaid On deadline Pressured by Editor Juggling multiple stories Used to rejection by sources Paranoid that friends just want coverage Telling the stories of others not their own Deals with critics, trolls and haters daily Credibility always on the line
  4. 4. IF ONLY …..If only we can get media coverage Getting media coverage may not be the solution, it may even make your problems worse. It may crash your servers It will let the world know how unfinished you are The story may not be covered the way you want it The story may haunt you forever, the internet never forgets
  5. 5. BUT IF YOU DO These are the steps to consider. 1) Angle 2) Contact 3) Package 4) Message
  6. 6. ANGLE AND HOOK What will their readers be interested in? What will their editors approve What stories do they cover or have over-covered New features are not enough… What trend are you part of and represent Pitch a story , not a specification or announcement
  7. 7. FIND A CONTACT WHO COVERS YOUR BEAT Make Contacts before you need to pitch a story Try to be referred Be a source and educate Introduce to others Create a relationship, not a one off free advertisement
  8. 8. PACKAGE A STORY INTERESTING TO THEIR READERS 1) A white paper 2) An Infographic 3) Some study or research 4) Funding / Partnerships / Awards 5) New Trends or unknown areas 6) Events or Contests 7) Pictures, charts graphs 8) Ready made text or story 9) Lists and Link baiting
  9. 9. THE MESSAGE The Internet is forever Answer in Sound Bites Be a Knowledge Leader Don’t make a sales pitch Know your Goals Links, Videos and Demoes
  10. 10. THANK YOU Frank@kwestr.com

×