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Macworld ac july29-pc

Philana Chen's Macworld Talk on the future of Mobile and the Enterprise

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Macworld ac july29-pc

  1. 1. Mobilizing theEnterpriseMoving Away from 90sInfrastructure to a Cloud-centricConsumer Friendly EnvironmentAugust 3, 2012Jacob Hsu, CEOPhilana Chen, VP Strategy
  2. 2. A Mobile World(A World Without PCs)
  3. 3. Good Morning!
  4. 4. Off to a Meeting
  5. 5. After the Meeting
  6. 6. Having Lunch?
  7. 7. No more fa piao!
  8. 8. Just kidding 
  9. 9. Heading back to the office
  10. 10. Where’s the office? You don’t go to the office, anymore. The office is WHERE YOU ARE
  11. 11. Good Evening
  12. 12. Really?A World Without PCs?
  13. 13. Emerging Mobility
  14. 14. Purchasing Trends Source: Citi Research Group, 7/8/12
  15. 15. Remote Access
  16. 16. Takeaway 1: Get ready for a worldwithout PCs - Centralize your data (cloud) - Have the right tools - Empower knowledge workers
  17. 17. Takeaway 2: Tailor your BusinessProcesses for Consumer Behavior - Improved user experience - Shift your focus from web interface to mobile interface - Today’s consumers want information instantly
  18. 18. Takeaway 3: Start now - Work incrementally
  19. 19. Takeaway 2: Tailor your businessprocesses for Consumer Behavior
  20. 20. Takeaway 2: Tailor your businessprocesses for Consumer Behavior
  21. 21. Before 2007 Mobile app’s was something the mobile operators discussed at conferences The Walled Garden Rest of the End Telco Value Chain User Page 22
  22. 22. After 2007 Mobile web & App’s Apple App Dev. Servic End e User Googl Telcos e Servic e Page 23
  23. 23. Evolution 1 Connecting Connecting Everything People Connecting Buildings Page 24
  24. 24. Evolution 2 Unlimited Two One Page 25
  25. 25. Evolution 3 • I am mobile and urgently need … Micro-tasks • Messaging • Book, Check in • Search • Remote control • Entertainment Telematics • Communication • Robotics Constantly connected • I am mobile and bored Media & • On demand Entertainment streaming • Real time streaming • Advertising • Micropayments • Web Shop mCommerce • Advertising • Check in/Loyalty/Shop Finder Page 26
  26. 26. Why? Technology  Developer adoption  Market reach  Price  Business Models  Access/Bandwidth  Exactly what a consumer want Page 27
  27. 27. QR Bar Code reader Wish Lists Use camera for searchPayment Mobile advertisingservicesSame or Push to talk – directpersonalized connect to customersupply of serviceproductsCreate yourown locationservice. Shoplocator or buyonline Payment integration Augmented reality Page 28
  28. 28. Articles read on a computer Source: 100 million articles saved by Read It Later users across all major web and mobile platforms. Page 29
  29. 29. Articles read on an iPhone Page 30
  30. 30. Articles read on an iPAD Page 31
  31. 31. How the iPAD is changing online reading Page 32
  32. 32. Conclusions > When a reader is given a choice about how to consume their content, a major shift in behavior occurs. They shift that content to prime time and onto a device better suited for consumption. > It appears that the devices users prefer for reading are mobile devices, most notably the iPad. > Mobile devices are making it possible for readers to take control once more. Page 33
  33. 33. On Line OnlyYou do all business online. Your objective is engagement and sales – of yourproducts or services. Sample industries: online retailers, gaming, web publishers
  34. 34. This is your new storefront – always openYou do all business online. Your objective is engagement and sales – of yourproducts or services. Sample industries: online retailers, gaming, web publishers
  35. 35. Leads GenerationYour business relies on a direct relationship with your clients. Your objective iscustomer acquisition. Sample industries: car dealerships, realestate, restaurants, utilities and insurance. of large online advertisers 79% do not have a mobile optimized site
  36. 36. Brand DriverYour business relies heavily on branding to differentiate itself from competitors.Your objective is awareness. Sample industries: entertainment, consumerproducts, pharmaceuticals.
  37. 37. Multi ChannelYour business operates both online and off. Your objective is to create aseamless experience between both. Sample industries:retailers, financial, telecom.
  38. 38. InformationYou have an information rich web site, and the users will have big benefits from amobile version of the site. Sample industries are: Travel, commuting, …
  39. 39. Summary> It is critical to have a web site that can be used by mobile users, give them a positive experience and support your business goals.> “Look in the mirror” – Test your own site in a SmartPhone and an iPad> What is your competition up to?> What could you easily do?> What would a mobile strategy look like?
  40. 40. The Key Challenge> Picture about bigslowtough IT backend> Towards fast moving agile Mobile Frontend> Big ?
  41. 41. Case Studies
  42. 42. Symbio provides advanced software engineering andR&D co-creation services to the worlds technologyinnovators.Symbio is here to enable your technology vision andactualize tomorrows market opportunities.By working with Symbios global technology expertsand engineering centers, clients have been able to:> Accelerate software development cycles and speed time-to-market by as much as 25%> Gain as much as 75% of cost efficiencies in R&D and product engineering, test, and support operations> Improve end-user experience and customer satisfaction> Scale engineering capacity on-demand and release more products to market
  43. 43. Symbio from Customer Perspective Symbio is our trusted technology expert, our go-to partner for co-creating innovations Basic Buying Behaviors Symbio Differentiators I want an innovation partner who can give me a competitive edge Performance Client Innovation Co-Creation: “Partners to Create Tomorrow’s Innovations” I want a scalable, reliable partner who delivers at the best prices Scale Client I want a team that can augment my own technical limitations Experts in Convergence: “Architects of Mobile + Cloud Software” Skill Gap Client I want a partner who “gets it”, understands my business, flexs for me Relationship Client Global Expertise + Scale: I want a partner who can deliver me a “Best Expertise Everywhere, On-Demand” China market strategy China Story Client
  44. 44. Sales & Solutions Delivery NordicsCupertino Beijing Tokyo Shanghai Chengdu Taipei > R&D Base: Beijing, Chengdu > Frontend Teams: Beijing, Shanghai, Taipei, Nordics cities, US cities > Sales Teams: Symbio Direct sales teams: APAC, EU, US
  45. 45. Case 1> RF> Nissan ABQ> Norwegian stuff
  46. 46. Case AirbiquityA global platform for delivery of connected vehicle services.> Description • Airbiquity is the global leader in the connected vehicle services market, with customers including: Ford, Hitachi, Motorola, Onstar, Shell, Nissan, Bosch etc. • Bring value to Nissan Leaf owners by innovative mobile solutions for remote control of the electric vehicle.> Solution • Symbio Team regarded as Airbiquity’s ODC team. • Provided technical capability to design, implement, and maintain a cloud based back end solution and mobile apps for the end users.> Accomplishments • Symbio helped Airbiquity to become a leader in the telematics domain by providing customers with innovative mobile solutions.> Technologies • iPhone, Android, Blackberry, J2ME
  47. 47. Case RF-Swedish sportsA mobile platform for the members of Swedish sports associations. Easingadministration for members as well as adding social network services.> Description • The world of sports in Sweden is organized in a common federation, RF, managing different sports associations and clubs. • About one third of the Swedish population are members in sports clubs.> Solution • Symbio Team regarded as RF’s ODC team. • Provided technical capability to design, implement, and maintain a cloud based back end solution and mobile apps for end users.> Accomplishments • Symbio helped RF to ease administration for the coaches and daily leaders within Swedish sports by introducing mobile solutions.> Technologies • iPhone, iPad, Android, WP7, MS Azure
  48. 48. Case Orbit GMTUsing Mobile Video Solutions in Monitoring and Remote Operation of ModernAquaculture.> Description • Orbit GMT is the market leader in the development and production of monitoring systems for the aquaculture industry and a technology leader in feeding solutions.> Solution • Symbio Team regarded as Orbit’s ODC team. • Provided technical capability to design, implement, and maintain server side back end solution and mobile apps for end users.> Accomplishments • Symbio helped Orbit to enhance the server side capabilities to handle monitoring with mobile video streaming to a number of hand held devices, making remote operation a reality.> Technologies • iPhone, iPad, Android, WP7