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KulturInvest Kongress Berlin, 30.10.2014 
SMARTPLACES 
Wie Orte zu Kommunikation werden. 
Grundlage. Technik. Strategie. M...
Das (Social) Web - Ein digital-analoger Erlebnisraum 
1 2 3 
4 5 6 
#TENTLER the social web company. consulting + marketin...
#TENTLER the social web company. consulting + marketing 
www.tentler.co | contact@franktentler.com | +49 173 444 444 6
#TENTLER the social web company. consulting + marketing 
www.tentler.co | contact@franktentler.com | +49 173 444 444 6
#TENTLER the social web company. consulting + marketing 
www.tentler.co | contact@franktentler.com | +49 173 444 444 6
Beacons 
#TENTLER the social web company. consulting + marketing 
www.tentler.co | contact@franktentler.com | +49 173 444 ...
#TENTLER the social web company. consulting + marketing 
www.tentler.co | contact@franktentler.com | +49 173 444 444 6
#TENTLER the social web company. consulting + marketing 
www.tentler.co | contact@franktentler.com | +49 173 444 444 6
#TENTLER the social web company. consulting + marketing 
www.tentler.co | contact@franktentler.com | +49 173 444 444 6
GRUNDWISSEN S I O 
SOCIAL TUNING > 
CONTENT > 
DESIGN > 
APPS > 
WEBSITES + BLOGS > 
REPUTATION > 
REICHWEITE > 
ROI > 
SO...
Jede Technologie lebt erst durch Geschichten! 
#TENTLER the social web company. consulting + marketing 
www.tentler.co | c...
1 2 3 
Mobil 
Mensch 
Social 
Media 
Big 
Data 
4 5 6 
Ort Web 
Location 
Based 
Technology 
Sensoren 
Psychologie 
Soziol...
Mensch 
Emotion Interaktion 
Ort Web 
Technik 
#TENTLER the social web company. consulting + marketing 
www.tentler.co | c...
Emotion Interaktion 
Technik 
#TENTLER the social web company. consulting + marketing 
www.tentler.co | contact@franktentl...
Mensch 
Emotion Interaktion 
SMARTPLACES 
Ort Web 
Technik 
#TENTLER the social web company. consulting + marketing 
www.t...
SMARTPLACES 
#TENTLER the social web company. consulting + marketing 
www.tentler.co | contact@franktentler.com | +49 173 ...
SMARTPLACES 
#TENTLER the social web company. consulting + marketing 
www.tentler.co | contact@franktentler.com | +49 173 ...
SMARTPLACES 
Ziel: 
! 
• Erhöhte und frühzeitige 
Wahrnehmung 
• Nachhaltige Vernetzung 
und Interaktion 
• Marketing, Ver...
SMARTPLACES 
Umgebung 
#TENTLER the social web company. consulting + marketing 
www.tentler.co | contact@franktentler.com ...
SMARTPLACES 
Aussenraum 
#TENTLER the social web company. consulting + marketing 
www.tentler.co | contact@franktentler.co...
SMARTPLACES 
Veranstaltungsraum 
#TENTLER the social web company. consulting + marketing 
www.tentler.co | contact@frankte...
SMARTPLACES 
Beispiele 
#TENTLER the social web company. consulting + marketing 
www.tentler.co | contact@franktentler.com...
Projekt #Wiga - Der Smartplace Prototyp
Projekt #Wiga - Der Smartplace Prototyp
Projekt #Wiga - Der Smartplace Prototyp
#TENTLER the social web company. consulting + marketing 
www.tentler.co | contact@franktentler.com | +49 173 444 444 6
Abdeckung der gesamten 
Customer Journey 
#TENTLER the social web company. consulting + marketing 
www.tentler.co | contac...
Return On Invest 
LISTEN LEARN 
#TENTLER the social web company. consulting + marketing 
www.tentler.co | contact@frankten...
KulturInvest Kongress Berlin, 30.10.2014 
SMARTPLACES 
Vielen Dank für Ihre Aufmerksamkeit! 
#TENTLER the social web compa...
Smartplaces - Wie Orte zu Kommunikation werden.
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Smartplaces - Wie Orte zu Kommunikation werden.

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Die Welt des (Social) Webs wird immer mobiler. Location Based Services erweitern den digitalen Erlebnisraum in die analoge Welt. Wir stehen am Anfang einer weiteren Evolutions-Phase des Webs.

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Smartplaces - Wie Orte zu Kommunikation werden.

  1. 1. KulturInvest Kongress Berlin, 30.10.2014 SMARTPLACES Wie Orte zu Kommunikation werden. Grundlage. Technik. Strategie. Marketing #TENTLER the social web company. consulting + marketing www.tentler.co | contact@franktentler.com | +49 173 444 444 6
  2. 2. Das (Social) Web - Ein digital-analoger Erlebnisraum 1 2 3 4 5 6 #TENTLER the social web company. consulting + marketing www.tentler.co | contact@franktentler.com | +49 173 444 444 6 Mobil Social Media Big Data Location Based Technology Sensoren Psychologie Soziologie (1-5 s. Scoble, Israel: Age of Context - Mobile, Sensors, Data and the Future of Privacy)
  3. 3. #TENTLER the social web company. consulting + marketing www.tentler.co | contact@franktentler.com | +49 173 444 444 6
  4. 4. #TENTLER the social web company. consulting + marketing www.tentler.co | contact@franktentler.com | +49 173 444 444 6
  5. 5. #TENTLER the social web company. consulting + marketing www.tentler.co | contact@franktentler.com | +49 173 444 444 6
  6. 6. Beacons #TENTLER the social web company. consulting + marketing www.tentler.co | contact@franktentler.com | +49 173 444 444 6
  7. 7. #TENTLER the social web company. consulting + marketing www.tentler.co | contact@franktentler.com | +49 173 444 444 6
  8. 8. #TENTLER the social web company. consulting + marketing www.tentler.co | contact@franktentler.com | +49 173 444 444 6
  9. 9. #TENTLER the social web company. consulting + marketing www.tentler.co | contact@franktentler.com | +49 173 444 444 6
  10. 10. GRUNDWISSEN S I O SOCIAL TUNING > CONTENT > DESIGN > APPS > WEBSITES + BLOGS > REPUTATION > REICHWEITE > ROI > SOCIAL WEB > SOCIAL IMPACTOPTIMIZATION SOCIAL WEB SKILLS > SOCIAL WEB COMMAND! CENTER > LOCATION BASED TECHNOLOGY > IMPACT SOCIAL WEB USER > MOBILE WEB > TRANSMEDIA! STORYTELLING > SOCIAL PR &! MARKETING > MESSUNG > SMARTPLACES > #TENTLER the social web company. consulting + marketing www.tentler.co | contact@franktentler.com | +49 173 444 444 6
  11. 11. Jede Technologie lebt erst durch Geschichten! #TENTLER the social web company. consulting + marketing www.tentler.co | contact@franktentler.com | +49 173 444 444 6
  12. 12. 1 2 3 Mobil Mensch Social Media Big Data 4 5 6 Ort Web Location Based Technology Sensoren Psychologie Soziologie #TENTLER the social web company. consulting + marketing www.tentler.co | contact@franktentler.com | +49 173 444 444 6
  13. 13. Mensch Emotion Interaktion Ort Web Technik #TENTLER the social web company. consulting + marketing www.tentler.co | contact@franktentler.com | +49 173 444 444 6
  14. 14. Emotion Interaktion Technik #TENTLER the social web company. consulting + marketing www.tentler.co | contact@franktentler.com | +49 173 444 444 6
  15. 15. Mensch Emotion Interaktion SMARTPLACES Ort Web Technik #TENTLER the social web company. consulting + marketing www.tentler.co | contact@franktentler.com | +49 173 444 444 6
  16. 16. SMARTPLACES #TENTLER the social web company. consulting + marketing www.tentler.co | contact@franktentler.com | +49 173 444 444 6 Ein Smartplace ist ein Ort, der kommunikativ, multimedial und technisch eine Interaktion und Vernetzung zwischen Social-Web-Nutzern, Besuchern und dem Ort ermöglicht und fördert. ! Ein Smartplace kann ein Gebäude, eine Fläche (Park, Stadtteil,...), aber auch ein zeitlich begrenztes Event sein.
  17. 17. SMARTPLACES #TENTLER the social web company. consulting + marketing www.tentler.co | contact@franktentler.com | +49 173 444 444 6 Smartplaces sind nicht nur technisch-kommunikative Interaktions-Lösungen, sondern beinhalten auch Strategien und agile Optimierungen für „Social Marketing“-Aktivitäten.
  18. 18. SMARTPLACES Ziel: ! • Erhöhte und frühzeitige Wahrnehmung • Nachhaltige Vernetzung und Interaktion • Marketing, Verkauf, z.B. Ticketing, Merchandising • Informations- und Leitsystem #TENTLER the social web company. consulting + marketing www.tentler.co | contact@franktentler.com | +49 173 444 444 6
  19. 19. SMARTPLACES Umgebung #TENTLER the social web company. consulting + marketing www.tentler.co | contact@franktentler.com | +49 173 444 444 6 Ziel • Wahrnehmung • Marketing • Ticketing • Vernetzung • Sharing Strategie • Location Based Services • Print 2.0 (QRC, Short URL usw. in Printmedien • Social Impact Optimization • Monitoring • Gamification Tools • Social Web Command Center • App, AR, QRC, Short URL, Beacons, NFC
  20. 20. SMARTPLACES Aussenraum #TENTLER the social web company. consulting + marketing www.tentler.co | contact@franktentler.com | +49 173 444 444 6 Ziel • Vorort-Infotainment • Marketing • Ticketing • Vernetzung • Sharing Strategie • Vernetzung durch Location Based Services • Social Impact Optimization • Kundenservice ! Tools • Social Web Command Center • App, AR, QRC, Short URL, Beacons, NFC
  21. 21. SMARTPLACES Veranstaltungsraum #TENTLER the social web company. consulting + marketing www.tentler.co | contact@franktentler.com | +49 173 444 444 6 Ziel • Vorort-Infotainment • Marketing • Ticketing • Vernetzung • Sharing Strategie • Location Based Services • Transmedia Storytelling • Social Impact Optimization • Influencer Relationship Management • Data Mining ! Tools • Social Web Command Center • App, QRC, Short URL, Beacons, NFC
  22. 22. SMARTPLACES Beispiele #TENTLER the social web company. consulting + marketing www.tentler.co | contact@franktentler.com | +49 173 444 444 6
  23. 23. Projekt #Wiga - Der Smartplace Prototyp
  24. 24. Projekt #Wiga - Der Smartplace Prototyp
  25. 25. Projekt #Wiga - Der Smartplace Prototyp
  26. 26. #TENTLER the social web company. consulting + marketing www.tentler.co | contact@franktentler.com | +49 173 444 444 6
  27. 27. Abdeckung der gesamten Customer Journey #TENTLER the social web company. consulting + marketing www.tentler.co | contact@franktentler.com | +49 173 444 444 6
  28. 28. Return On Invest LISTEN LEARN #TENTLER the social web company. consulting + marketing www.tentler.co | contact@franktentler.com | +49 173 444 444 6 Return On Image Risk Of Ignoring R.O.I. LEAD
  29. 29. KulturInvest Kongress Berlin, 30.10.2014 SMARTPLACES Vielen Dank für Ihre Aufmerksamkeit! #TENTLER the social web company. consulting + marketing www.tentler.co | contact@franktentler.com | +49 173 444 444 6

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