Orchid box mini creds3

318 views

Published on

We use the best online advertising channels – including Google’s organic and paid search results, Facebook, LinkedIn, Display Advertising - to maximise ROI for clients according to their targets and their priorities

We measure success by clients’ chosen conversions – whether they are sales, sign ups or simply visitors – and adjust our work to suit these successes

Published in: Technology, Design
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
318
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Orchid box mini creds3

  1. 1. Search Marketing Tailored to You
  2. 2. What We Do •Search Engine Optimisation (SEO) – UK, Italy, France, Germany •Pay Per Click Marketing (PPC) - Google Adwords, Bing Adcenter, Facebook, LinkedIn, YouTube •Banner advertising and retargeting •Conversion rate optimisation (CRO) •Facebook and Twitter management •Web Analytics Training •Outreaching influencers – Outreachr.com •Infographic distribution service •Guest blogging •iPhone and iPad app development
  3. 3. Who We’ve Worked WithBig Names: And Big Ideas:•Sky •GoodyPass.com •MoveDancewear.com•SAP •WhipCar.com•Mothercare •SecretSalons.com•Business Link •Zopa.com•Harper Collins •Sportpursuit.co.uk•Plan UK•Old El Paso•SsangYong•Nails Inc•Asda Finance•Haagen DazsWe’ve also worked with and partnered with a number of digital and PR agencieson a range of projects, including Kindred, Tangent One, Forward and Amp London.
  4. 4. An ROI Approach •We use the best online advertising channels – including Google’s organic and paid search results, Facebook, LinkedIn, Display Advertising - to maximise ROI for clients according to their targets and their priorities •We measure success by clients’ chosen conversions – whether they are sales, sign ups or simply visitors – and adjust our work to suit these successes
  5. 5. Benefits •Traffic growth •Increased brand exposure •Increase return on investment (ROI) •Maximised online conversions
  6. 6. Added Value •We are results-driven and bring a wide breadth of knowledge and experience to the table •We use our customised in-house tools to understand the online market for a client’s benefit – for example if a site is already dominating the natural search listings, improvements can instead be made to improve onsite conversions, and therefore maximise ROI.
  7. 7. Community Management “develop brands, customer loyalty and Facebook – We use Facebook to boost the listen to customers using all available profile of a brand, maintain brand reputation online channels” through interacting with customers. This is an important tool to gain feedback, the more likes we obtain; the more likely customers are going to interact with the brand encouraging loyalty. Twitter – a more interactive form of communicating with customers. It’s a great way to provide customer service encouraging customers to put forward their comments. Tweetdeck is a brilliant application to organise your Tweets, even set reminders and have all the info in one place. Blogging – is interlinked with Facebook and Twitter using them as platforms to push the content. It encourages brand development and is a great way to keep customers informed and interested.
  8. 8. Iphone / Ipad development We have got several Apps in the App store, we have developed to stretch our Irank knowledge and we have now had over 40,000 downloads. “Top 3 SEO App” Our iPhone and iPad development service Over 30,000 focuses on delivering 3 main benefits to downloads in 6 clients: months robust code so our apps are resistant to crashing and screens load quickly high quality and sleek user interfaces that are fun and exciting to use continuous feedback during project iterations delivering results on time and on budget
  9. 9. Conversion rate optimisation (CRO) Our CRO landing page generator can generate an infinite number of pages for PPC campaigns. Working with several clients we have been able to reduce cost per click and improve conversions testing different landing pages for different campaigns. Our solution is easy to install and runs on our own servers which we control and manage.
  10. 10. Technology We are have built some effective in-house agency tools, these include: •“Marco Polo” SEO Discovery Tool – a tool which analyses the top 10 Google results for any given keywords, however long the list, and produces valuable SEO data including the SEO competition, traffic, top ranking domains for every keyword •Search Engine Crawler Tool – our crawler tool imitates search engine behaviour and roots out any SEO issues within your site down to the finest detail
  11. 11. Outreachr Outreachr - our blogger outreach tool is used to find opportunities for link building and PR outreach campaigns, pinpointing influential bloggers and webmasters according to your chosen tags. With an agency account you get: - Unlimited campaigns - Support - Unlimited email / twitter contacts - CVS exports - News letter functionality (in March 2012)
  12. 12. SEO Case Study: www.movedancewear.com SEO Case Study : movedancewear.com Move Dancewear are the second largest online dancewear retailer in the UK. What we did •Technical recommendations + content review •European launch •Ongoing SEO advice •Ongoing off-page optimisation What happened Organic search traffic from non-branded searches rose over 150% within 7 months SEO-related revenue also doubled in this period.Source: Google AnalyticsNB: December dip in traffic attributed to seasonal trends
  13. 13. SEO Case Study: www.uksp.co.uk SEO Case Study : movedancewear.com UKSP are developed by People 1st, the sector skills council for hospitality, passenger transport, travel and tourism in the UK. What we did • Technical SEO recommendations • Content suggestions • Link building campaign to support wider PR work What happened SEO traffic (i.e. non-brand related terms) has increased two-fold within 6 months, doubling our target of a 50% increase in a short amount of time. Now ranking for 42 key phrases compared to 14 in September.Source: Google Analytics
  14. 14. PPC Case Study: SAP German global software corporation that provides enterprise software applications and support to businesses of all sizes globally. What we did •Google Adwords campaigns targeting users requiring SAP training courses •Phone call tracking •Additional Google Analytics tracking •Ongoing keyword and ad content optimisation What happened •Account brought a sales-based return on investment of over 300% •Attributing estimate average values to tracked events on the site (e.g. Clicks on “email us”, booking button clicks), as well as phone calls, we saw an estimated ROI of over 1000% •This led to an expansion of the campaigns in mid-2010 to target all SAP training course related terms
  15. 15. Reporting We produce bespoke and customised reports for all our clients according to what they want to see Using bespoke tools to monitor every element of your online marketing performance, we are able to produce easy-to-understand and comprehensive reports that are tailored to each and every client

×