Superbowl Welcomes Frank Myers Auto Documentary As Lead-In


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The premier Winston Salem used car dealer, Frank Myers Auto Maxx, is excited that their documentary is the lead-in program for what is potentially the most watched tv show of the year...the Superbowl!

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Superbowl Welcomes Frank Myers Auto Documentary As Lead-In

  1. 1. PR Log - Global Press Release Distribution Film About Frank Myers Auto Opening Act For Superbowl XLVI By Will Hall Dated: Feb 04, 2012 Film about Winston Salem used car dealership is scheduled to to be the opening act for the 2012 Superbowl on NBC affiliate. Following the success of its U.S. theatrical premiere and its television ratings smash, the film “Car Men” is now scheduled to debut on the grandest stage of them the lead-in to the 2012 Superbowl on NBC! “Car Men” made its worldwide television premiere on December 18 and the ratings were stunningly huge, especially for a documentary about a used car dealership. “Car Men”, was shown on NBC affiliate WXII, delivered a household rating of a 1.9 – 1st in the time period with all the major stations. Even more impressive: The documentary had an undesirable infomercial lead in and had tough competition on another network from an NFL pre-game show. Expectations were high that the film would perform strong, but not like this. Because of those ratings, Winston Salem NBC affiliate WXII 12 offered the makers of “Car Men” the opportunity to be what is potentially going to be the lead-in for the most watched television program of the year...Superbowl XLVI. “Car Men” reveals an in-depth look at the Myers men, Frank and Tracy. While Tracy Myers may play outrageous on television to sell cars – this best-selling author, nationally-recognized entrepreneur, and devoted family man is dead serious when it comes to building a business he, his family and his city can be proud of. “In the car business, Tracy Myers is who everybody wants to be” said auto industry pro Bruce Roffey. “When you watch Car Men, you’ll find out why.” “My dad and I are honored and humbled that this film was made. It’s an amazing legacy, not only for our family but also for the city of Winston-Salem,” said Tracy Myers, one of the films stars. Myers continued by saying, “I was amazed at the response we got at the red carpet premiere and was shocked at the ratings it delivered when it debuted on tv. But when I found out that the film was being shown before the Superbowl, I couldn’t believe it. I’m still in shock.” The film “Car Men” will be shown Sunday morning, February 5th 2012 at 11:30am on Winston Salem, NC NBC affiliate WXII 12. About Tracy Myers & Frank Myers Auto Maxx - The original Frank Myers Store was started more than 83 years ago by Frank Myers, the Great-Grandfather of the current owner Tracy Myers and the Grandfather of the previous owner, Franklin Myers. Tracy has spent the past 15+ years trying to change the landscape of the car business and the bruised reputation of car salespeople all over the country. Tracy was one of the first 100 Certified Master Dealers in the Nation, a NIADA Eagle Award Winner and was the youngest recipient ever to be honored with the highest available distinction in the used car industry…the National Quality Dealer award. Frank Myers Auto Maxx was recently recognized as one of the Top 22 Independent Automotive Retailers in the United States by Auto Dealer Monthly Magazine, one of the Top 10 Internet Page 1/3
  2. 2. PR Log - Global Press Release DistributionAuto Retailers in the Nation and one of the Top 3 dealerships to work for in the country by The DealerBusiness Journal. Tracy is also the Co-Creator of the world famous “Everybody Rides” program and authorof the best selling book “Uncle Frank Sez” available at and better bookstores. He is aChristian Business Owner whose goal is to run his business “By the Book”. The dealership specializes inhelping people find, qualify for and own the vehicle of their dreams with little or no money down…evenwith less than perfect credit.Contact Frank Myers Auto MaxxFrank Myers Auto Maxx4200 N. Patterson AvenueWinston Salem, NC 27105SALES PHONE: 336-767-3432SALES WEBSITE: http://www.FrankMyersAuto.comSERVICE PHONE: 336-831-0656About “Car Men” – The Movie He’s gone on TV dressed up as a giant pickle. Nowadays, you’ll see him most often sporting a giant red,white and blue Uncle Sam hat. Tracy Myers may play outrageous to sell cars – but this best-selling author,nationally-recognized entrepreneur, and devoted family man is dead serious when it comes to building abusiness he, his family and his city can be proud of. “Car Men” details the touching and occasionally hilarious story of how the Myers men created a carbusiness that’s known all across America for its successful out-of-the-box thinking – not to mention itsoff-kilter TV commercials, featuring such quirky characters as Uncle Frank and Chainsaw Charlie. As one auto pro says, “In the car business, Tracy Myers is who everybody wants to be.” Watch “Car Men”and you’ll find out why.Official “Car Men” Web Site: “Car Men” Facebook Page: Myers is one of the stars of the film "Car Men" and the owner of Frank Myers Auto Maxx inWinston-Salem, NC. He is commonly referred to as "The Automotive Transportation & Financial Expert".For more info on the film, visit http://www.TheCarMenMovie.comCategory Entertainment, Automotive, BusinessTags frank myers auto, superbowl 2012, Car Men, tracy myersEmail Click to contact authorPhone 336-831-0646Address 4200 N. Patterson Avenue Winston-Salem, NC 27105City/Town Winston SalemState/Province North CarolinaZip 27105Country United StatesLink Page 2/3
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