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Google analytics-para-search-e-social-campus-party

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Google analytics-para-search-e-social-campus-party

  1. 1. Google Analytics paraSocial e Search Insights
  2. 2. Barcamp – 02/fev/2013 Vamos falar de Google Analytics para aproveitar o melhor de um site
  3. 3. Barcamp – 02/fev/2013 Mas antes …
  4. 4. Quem sou eu? Frank Marcel 2nd in Charge na MestreSEOInstrutor do Curso de Google Analytics e SEO da MestreSEO /frankmarcelfonseca +frankmarcel @frankmarcel
  5. 5. Também disponível em cartoon!
  6. 6. Mas chega de JABÁ! Vamos falar de coisa boa, vamos falar de TEKPIX!
  7. 7. Mas chega de JABÁ! Vamos falar #not de coisa boa, vamos falar de TEKPIX!
  8. 8. Vamos falar deGoogle Analytics
  9. 9. Quem já usa Google Analytics?
  10. 10. Quem já usa as Dashboards?
  11. 11. Quem já usa Relatórios Personalizados?
  12. 12. Hmm...
  13. 13. Quem já trabalha com SEO ou AdWords?
  14. 14. Quem usa redes sociais para divulgar o site?
  15. 15. A-há!
  16. 16. Então você já ouviu … I am the King.
  17. 17. Então você já ouviu … I can engage people to websites
  18. 18. Mas onde está esse conteúdo?
  19. 19. Sobre o que escrever? Como engajar?
  20. 20. O que as pessoas querem saber?
  21. 21. Elas pesquisam no Google:
  22. 22. E o Google Analytics registra essas perguntas!
  23. 23. E o Google Analytics registra essas perguntas! Como achar todas as perguntas no Google Analytics?
  24. 24. Dashboard: Search Insights!
  25. 25. Dashboard: Search Insights!
  26. 26. DashboardsUma forma fácil de poder criar uma visão (ourelatório) que destaque as estatísticas e informaçõesdo seu site as quais você tem um interesse particular.
  27. 27. Dashboards: Compartilháveishttps://www.google.com/analytics/web/permalink?uid=aEJasA5WR3eqNQJAeZZqdg
  28. 28. Ta-da! Dashboard criada!
  29. 29. O que você vai fazer é: Pesquisar a pergunta no Google
  30. 30. O que você vai fazer é: Verificar qual página do seu site está nos resultados
  31. 31. O que você vai fazer é: Decidir: Criarpágina nova para a pergunta? Ouatualizar a página?
  32. 32. O que você vai fazer é: Repetir o processo com cada pergunta
  33. 33. Search Insights: Conteúdo para Buscas
  34. 34. Ótimo! E as redes sociais?
  35. 35. Dashboard: Social Insights
  36. 36. Dashboard: Social InsightsQuantas visitas chegam por redes sociais (Facebook, Twitter, Google+)
  37. 37. Dashboard: Social Insights Qual página foi compartilhada equantas visitas cada uma recebeu!
  38. 38. Dashboard: Social Insights lista de conteúdos que É exatamente a está engajando o seu público! E a lista já está segmentada por rede social! Converse em cada uma apropriadamente!https://www.google.com/analytics/web/permalink?uid=MtcyVMzjSiaC0J7vvBo71w
  39. 39. E ainda: Likes, Shares, Tweets, +1’s
  40. 40. E ainda: Likes, Shares, Tweets, +1’s
  41. 41. Mas antes é necessário configurar o site…
  42. 42. Certifique-se de usar o tracking code mais novo <script type="text/javascript"> var _gaq = _gaq || []; _gaq.push([_setAccount, UA-xxxxxx-x]); _gaq.push([_trackPageview]); (function() { var ga = document.createElement(script); ga.type = text/javascript; ga.async = true; ga.src = (https: == document.location.protocol ? https://ssl : http://www) + .google-analytics.com/ga.js; var s = document.getElementsByTagName(script)[0]; s.parentNode.insertBefore(ga, s); })(); </script>
  43. 43. Adicione o código entre as tags <head> <!-- Google Analytics Social Button Tracking --> <script type="text/javascript" src="http://www.meusite.com/ga_social_tracking.js "></script> Copie do meu site ;) www.frankmarcel.com/ ga_social_tracking.js
  44. 44. Adicione o código entre as tags <head> <!– Load Twitter JS-API asynchronously –> <script> (function(){ var twitterWidgets = document.createElement(script); twitterWidgets.type = text/javascript; twitterWidgets.async = true; twitterWidgets.src = http://platform.twitter.com/widgets.js; // Setup a callback to track once the script loads. twitterWidgets.onload = _ga.trackTwitter; document.getElementsByTagName(head)[0].appendChild(twi tterWidgets); })(); </script>
  45. 45. Adicione o código entre as tags <head> <!– Google+ Scripts –> <script type="text/javascript"> (function() { var po = document.createElement(script); po.type = text/javascript; po.async = true; po.src = https://apis.google.com/js/plusone.js; var s = document.getElementsByTagName(script)[0]; s.parentNode.insertBefore(po, s); })(); </script>
  46. 46. Adicione logo após a tag <body><!–Facebook Scripts–><scriptsrc="http://connect.facebook.net/en_US/all.js#xfbml=1"></script><scripttype="text/javascript">_ga.trackFacebook();</script>
  47. 47. E usar os códigos dos botões onde você quiser Facebook: <fb:like href="http://www.meusite.com.br/pagina" send="true" width="450″ show_faces="false" font=""></fb:like> Twitter: <a href="http://twitter.com/share" data–count="horizontal" data– url="http://www.meusite.com.br" data via="username do twitter" data– text="mensagem personalizada" class="twitter–share–button">Tweet</a> Google+: <g:plusone></g:plusone>
  48. 48. E aí, informações detalhadas:
  49. 49. Agora, para ter os interesses das visitas de redes sociais um pouco mais de perto…
  50. 50. Configure o GA para monitorar buscas internas no site: http://www.mestreseo.com.br/google-analytics/site-search-tutorial-seo-busca-interna
  51. 51. Configure o GA para monitorar buscas internas no site: Se o seu site não tem busca interna, o artigo ensina a criar uma com o Google http://www.mestreseo.com.br/google-analytics/site-search-tutorial-seo-busca-interna
  52. 52. E acesse o relatório personalizado: Search Pages https://www.google.com/analytics/web/permalink?uid=D6pVHSSuRleGk60dNEeVSg
  53. 53. E acesse o relatório personalizado: Search Pages
  54. 54. Search Pages > referral > facebook.com Em qual página visitas que vieram do Facebook fizeram buscas:
  55. 55. De cada página, o que foi pesquisado:
  56. 56. De cada página, o que foi pesquisado: Eu tenho o conteúdo pesquisado? Ele tem destaque no meu site?
  57. 57. Analise também os outros caminhos!
  58. 58. E para você que tem site em Wordpress: http://yoast.com/google-analytics-dashboard/
  59. 59. Para fechar, a mudança de comportamento de maior ascendência: Mobile!https://www.google.com/analytics/web/permalink?uid=CCT_jyVYTIu7SvrAx0WeY Q
  60. 60. That’s All Folks! – Obrigado! Frank Marcel Perguntas?Manda um alô no Face, G+ ou Twitter: /frankmarcelfonseca +frankmarcel @frankmarcel

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