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Frankly, Green + Webb @lhmann @franklygwCreated for: Presented by: Date issued:
MWXX Laura Mann 7 April 2016
Frankly, Green + Webb @lhmann @franklygw
Online Scholarly Catalogues:
Data and Insights from OSCI
MWXX
April 2016
Frankly, Green + Webb @lhmann @franklygwPhoto by Amanda Graham on Flickr
Frankly, Green + Webb @lhmann @franklygw
Frankly, Green + Webb @lhmann @franklygw
Frankly, Green + Webb @lhmann @franklygw
1. Reach
Frankly, Green + Webb @lhmann @franklygw
1. Reach
2. Use
Frankly, Green + Webb @lhmann @franklygw
1. Reach
2. Use
3. Impact of digital
Frankly, Green + Webb @lhmann @franklygw
1. Reach
2. Use
3. Impact of digital
4. Audience perception
Frankly, Green + Webb @lhmann @franklygw
1. Reach
2. Use
3. Impact of digital
4. Audience perception
5. Drivers and barriers to
success
Frankly, Green + Webb @lhmann @franklygw
What We Did
1. Online survey
2. Interviews with users and
stakeholders
3. Usability testing
4. Google Analytics
Frankly, Green + Webb @lhmann @franklygw
Good News
1. Reaching the scholarly audience
Frankly, Green + Webb @lhmann @franklygw
Good News
1. Reaching the scholarly audience
2. Used for research and teaching
Frankly, Green + Webb @lhmann @franklygw
Good News
1. Reaching the scholarly audience
2. Used for research and teaching
3. A trusted source
Frankly, Green + Webb @lhmann @franklygw
Good News
1. Reaching the scholarly audience
2. Used for research and teaching
3. A trusted source
4. A new form
Frankly, Green + Webb @lhmann @franklygw
RRP - Q: What best describes you?
Reaching the target audience of scholars
69% Primary Audiences
• 25% Graduate
students
• 18% Professors
• 16% Curators
• 6% Indep scholars
• 4% Librarians
N=51
69%
Primary
Audiences
12%
Secondary
Audiences
20%
Other
Audiences
Frankly, Green + Webb @lhmann @franklygw
Q: What best describes you?
It’s also reaching secondary and wider audiences
69% Primary Audiences
• 25% Graduate
students
• 18% Professors
• 16% Curators
• 6% Indep scholars
• 4% Librarians
12% Secondary Audiences
• 10% Museum educators
• 2% Undergraduates
20% Other Audiences
• 10% Other
• 8% Personal interest
• 2% Digital Media/e-
publishing
N=51
69%
Primary
Audiences
12%
Secondary
Audiences
20%
Other
Audiences
Frankly, Green + Webb @lhmann @franklygw
Greater and more diverse reach than
a comparable print catalogue
9,000 – 25,000
Unique visitors in first 6 months
Frankly, Green + Webb @lhmann @franklygw
Greater and more diverse reach than
a comparable print catalogue
500
Museum, university and
library network domains
from around the world
Frankly, Green + Webb @lhmann @franklygw
Greater and more diverse reach than
a comparable print catalogue
55%
of traffic to Walker’s On
Performativity catalogue
is from outside the US
Frankly, Green + Webb @lhmann @franklygw
How are users finding the online
catalogues?
Frankly, Green + Webb @lhmann @franklygw
Google is the key to
discoverability
45%Traffic referred by
Google
Frankly, Green + Webb @lhmann @franklygw
Google is the key to the
discoverability of the catalogues
1. General research
2. Narrow searches
I'm Googling for …some random
fact about Rauschenberg in
1953…and I often find that
that takes me back to an essay
in the RRP.
Graduate student
Frankly, Green + Webb @lhmann @franklygw
But the museum website is also key
to discoverability
I often go to the Walker site
just to search for objects
when I’m looking for
something in the collection
Curator
Frankly, Green + Webb @lhmann @franklygw
Aware
28%
Unaware
72%
Awareness of Living Collections
Catalogue
Potential for expanding reach
Potential
users
Frankly, Green + Webb @lhmann @franklygw
Where do scholars expect to find
online catalogues?
Frankly, Green + Webb @lhmann @franklygw
Where do scholars expect to find
online catalogues?
…in academic databases?
Frankly, Green + Webb @lhmann @franklygw
Where do scholars expect to find
the catalogues?
…at the library
…it's parallel to a
huge book…I might expect to
see to it listed instead in
the actual [university]
library where they're
cataloguing books…
Graduate student
Frankly, Green + Webb @lhmann @franklygw
But…there’s no
standardized
process for
adding digital
publications to
library
catalogues
Frankly, Green + Webb @lhmann @franklygw
…I would like an email from [the
museum] every time a new module is
loaded or a new volume published
Art
Librarian
A need for an ongoing
communications program
Frankly, Green + Webb @lhmann @franklygw
What does this
mean for you?
• SEO is critical to the
findability
• Get an ISBN number
• Art librarians are a
target audience
• Generating awareness and
traffic requires an
ongoing communications
program
• Promoting online
publications may be a new
museum role
Frankly, Green + Webb @lhmann @franklygw
How are the catalogues being used?
Frankly, Green + Webb @lhmann @franklygw
How are the catalogues being used?
N=81
Q: What were your reasons for visiting/using the Rauschenberg Research Project
online? (Please select all that apply)
33%
20%
19%
14%
12%
2%
0% 5% 10% 15% 20% 25% 30% 35%
Interest in online
catalogues
General research
Materials and resources to
support teaching
Researching Robert
Rauschenberg
Images of Rauschenberg’s
work
Other
Frankly, Green + Webb @lhmann @franklygw
How are the catalogues being used?
N=81
Q: What were your reasons for visiting/using the Rauschenberg Research Project
online? (Please select all that apply)
33%
20%
19%
14%
12%
2%
0% 5% 10% 15% 20% 25% 30% 35%
Interest in online
catalogues
General research
Materials and resources to
support teaching
Researching Robert
Rauschenberg
Images of Rauschenberg’s
work
Other
Visitors who are
interested in
the catalogue’s
form, rather
than its content
Frankly, Green + Webb @lhmann @franklygw
Deep engagement
15%Of RRP visitors have made
more than
> 9 visits
Frankly, Green + Webb @lhmann @franklygw
Scholars rate catalogue content very highly
Q: “How do you rate the content of the Rauschenberg Research Project on a
scale of 1-5 where 1 is not at all useful and 5 is extremely useful? N=35
4.54
4.54
4.51
4.43
4.26
4.63
1 2 3 4 5
Images of the artworks
Scholarly essays and
curatorial commentary
Exhibition histories
Curatorial documents
Conservation documents
Videos
Extremely
useful
Very
useful
Fairly
useful
Not very
useful
Not at all
useful
Frankly, Green + Webb @lhmann @franklygw
Praise for usefulness, quality,
depth and breadth of catalogue
content
98%of the primary audience said they
were likely to use the RRP for any
future research on Rauschenberg
Frankly, Green + Webb @lhmann @franklygw
A deeper level of access to museum
information
Frankly, Green + Webb @lhmann @franklygw
Features for the academic audience
1. Citation tools
2. Downloadability
[Recommended format for
citation is] super super
important…in terms of
training our students in
research and documentation
Professor
Frankly, Green + Webb @lhmann @franklygw
Content + Downloadability = Value
Allowing scholars access to all of the
"extras" is amazing…curatorial and
conservation documents, interviews,
multiple views… personal photos, etc.
Perhaps the most useful aspect…is …that
users can download these resources to their
own computers.
Independent scholar
Frankly, Green + Webb @lhmann @franklygw
Distinctive vision and voice
There can be a tendency on the web
for museums to strike a kind of
neutral, very bland quasi-
bureaucratic tone when they talk
about their work. These texts had a
lot of personality to them more so
than you usually see in a museum
frame and a kind of independent
scholarly seriousness that I
appreciated.
Professor
Frankly, Green + Webb @lhmann @franklygw
And new types of scholarship
…seems somewhat unique in the aggregation
of very high quality images...detailed
object information and particular essays
geared toward those objects….its a new
kind of form
Graduate student
Frankly, Green + Webb @lhmann @franklygw
The audience trusted the
catalogues as scholarly sources
30%indicated that they were very likely
or extremely likely to cite the LCC
in future research or publications
…generally…I don't cite
online material…but because
of the rigor that was used in
this project, I felt
comfortable citing it
Graduate student
Frankly, Green + Webb @lhmann @franklygw
The audience trusted the
catalogues as scholarly sources
85%of the primary audience that had
used the LCC rated it as a very
credible or extremely credible place
to have their own work published
Frankly, Green + Webb @lhmann @franklygw
Signifiers of academic authority
1. Institutional brand
2. Well-known contributors
3. Proper academic formatting and
citations of scholarly essays
…presents
itself as something
that makes me trust
it to a very high
standard
Curator
Frankly, Green + Webb @lhmann @franklygw
These are very good people…I
know the people and I know
their work. I don’t care too
much about peer review.
Professor
Prestigious contributors matter
more than peer review
Frankly, Green + Webb @lhmann @franklygw
I am writing my dissertation
on the work of Allan Kaprow, and
although I wasn't planning to write
about Mushroom, I will, since the
photographs and especially the letters
[in On Performativity] enable me to
deal with the happening in a nuanced,
substantial way.
Graduate student
The [RRP] was a huge
asset for my [Masters]
paper…
Graduate student
The catalogues are having an impact
on scholarship
Frankly, Green + Webb @lhmann @franklygw
What does this
mean for you?
• Online catalogues need
specialized functionality to
meet the needs of a
scholarly audience
• The features support working
process and signify academic
authority
• Online catalogues offer
opportunities for innovation
in content and form
• Invest your resources in
securing well-known
contributors
Frankly, Green + Webb @lhmann @franklygw
Challenges
1. Usability
2. Structure and boundaries
3. Permanence
4. Status
Frankly, Green + Webb @lhmann @franklygw
Usability challenge: Most users
don’t land on the home page
[A colleague] sent me a link directly
to the essay. I wasn’t exactly sure
what it was …It’s a nice new take and
it’s very ambitious but that’s why it
took some time for me to figure out
what I was looking at.
Curator
75%Enter through an essay
Frankly, Green + Webb @lhmann @franklygw
Usability challenge: how do we
communicate the scale of an
online publication?
I was disappointed that it didn't have
a little map of the structure of the
thing…or at least a list of here are
the basic sections and the essays.
Graduate student
Frankly, Green + Webb @lhmann @franklygw
Frankly, Green + Webb @lhmann @franklygw
Where is the container
that makes this into a separate
publication? Does it bleed out into
the rest of the website?...where
does the publication begin and where
does it end? And how do you tell
when you're in it or not in it?
Graduate student
Boundaries and structure: where
does an online publication begin
and end?
Frankly, Green + Webb @lhmann @franklygw
Frankly, Green + Webb @lhmann @franklygw
Permanence: will this be here
in 20 years?
Frankly, Green + Webb @lhmann @franklygw
Permanence: will this be here
in 20 years?
if you cite something
there's the possibility
that it would disappear.
There's a lot of scholarly
nervousness about that
Graduate student
20 years from now,
will we be able to read this
data? …If it's in a library
catalogue…will that URL be
stable?
Graduate student
Frankly, Green + Webb @lhmann @franklygw
Status: what is the value of
an online scholarly catalogue?
Frankly, Green + Webb @lhmann @franklygw
Status: what is the value of
an online scholarly catalogue?
It doesn't feel as prestigious
[as a printed catalogue] but I
think that's changing…I
wouldn't hesitate to sign on to
a project that was digital
Curator
Frankly, Green + Webb @lhmann @franklygw
Status: what is the value of
an online scholarly catalogue?
I have published in museum
publications before. And… what
I've been told is that they don't
count towards tenure
review…they…aren't considered
tenure-worthy.
But..the RRP that's some new
territory I think…
Graduate student
Frankly, Green + Webb @lhmann @franklygw
Status: what is the value of
an online scholarly catalogue?
It changed my opinion...
it served for me as an
example of what's
possible.
Graduate student
Frankly, Green + Webb @lhmann @franklygw
What does this
mean for you?
• Clear boundaries need to
be balanced with
findability
• Online catalogues need to
be permanent, updatable
and archival
• Perceptions of online
catalogues are shaped by
larger issues of status
and publication record in
the academic community
I
Frankly, Green + Webb @lhmann @franklygw
e:
laura@franklygreenwebb.com
t:
@lhmann
Images thanks to Flickr Commons:
The hidden treasures of the Worlds
Public Archives
http://www.flickr.com/commons

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MW2016 Online Scholarly Publishing: data and_insights_from_osci

  • 1. Frankly, Green + Webb @lhmann @franklygwCreated for: Presented by: Date issued: MWXX Laura Mann 7 April 2016
  • 2. Frankly, Green + Webb @lhmann @franklygw Online Scholarly Catalogues: Data and Insights from OSCI MWXX April 2016
  • 3. Frankly, Green + Webb @lhmann @franklygwPhoto by Amanda Graham on Flickr
  • 4. Frankly, Green + Webb @lhmann @franklygw
  • 5. Frankly, Green + Webb @lhmann @franklygw
  • 6. Frankly, Green + Webb @lhmann @franklygw 1. Reach
  • 7. Frankly, Green + Webb @lhmann @franklygw 1. Reach 2. Use
  • 8. Frankly, Green + Webb @lhmann @franklygw 1. Reach 2. Use 3. Impact of digital
  • 9. Frankly, Green + Webb @lhmann @franklygw 1. Reach 2. Use 3. Impact of digital 4. Audience perception
  • 10. Frankly, Green + Webb @lhmann @franklygw 1. Reach 2. Use 3. Impact of digital 4. Audience perception 5. Drivers and barriers to success
  • 11. Frankly, Green + Webb @lhmann @franklygw What We Did 1. Online survey 2. Interviews with users and stakeholders 3. Usability testing 4. Google Analytics
  • 12. Frankly, Green + Webb @lhmann @franklygw Good News 1. Reaching the scholarly audience
  • 13. Frankly, Green + Webb @lhmann @franklygw Good News 1. Reaching the scholarly audience 2. Used for research and teaching
  • 14. Frankly, Green + Webb @lhmann @franklygw Good News 1. Reaching the scholarly audience 2. Used for research and teaching 3. A trusted source
  • 15. Frankly, Green + Webb @lhmann @franklygw Good News 1. Reaching the scholarly audience 2. Used for research and teaching 3. A trusted source 4. A new form
  • 16. Frankly, Green + Webb @lhmann @franklygw RRP - Q: What best describes you? Reaching the target audience of scholars 69% Primary Audiences • 25% Graduate students • 18% Professors • 16% Curators • 6% Indep scholars • 4% Librarians N=51 69% Primary Audiences 12% Secondary Audiences 20% Other Audiences
  • 17. Frankly, Green + Webb @lhmann @franklygw Q: What best describes you? It’s also reaching secondary and wider audiences 69% Primary Audiences • 25% Graduate students • 18% Professors • 16% Curators • 6% Indep scholars • 4% Librarians 12% Secondary Audiences • 10% Museum educators • 2% Undergraduates 20% Other Audiences • 10% Other • 8% Personal interest • 2% Digital Media/e- publishing N=51 69% Primary Audiences 12% Secondary Audiences 20% Other Audiences
  • 18. Frankly, Green + Webb @lhmann @franklygw Greater and more diverse reach than a comparable print catalogue 9,000 – 25,000 Unique visitors in first 6 months
  • 19. Frankly, Green + Webb @lhmann @franklygw Greater and more diverse reach than a comparable print catalogue 500 Museum, university and library network domains from around the world
  • 20. Frankly, Green + Webb @lhmann @franklygw Greater and more diverse reach than a comparable print catalogue 55% of traffic to Walker’s On Performativity catalogue is from outside the US
  • 21. Frankly, Green + Webb @lhmann @franklygw How are users finding the online catalogues?
  • 22. Frankly, Green + Webb @lhmann @franklygw Google is the key to discoverability 45%Traffic referred by Google
  • 23. Frankly, Green + Webb @lhmann @franklygw Google is the key to the discoverability of the catalogues 1. General research 2. Narrow searches I'm Googling for …some random fact about Rauschenberg in 1953…and I often find that that takes me back to an essay in the RRP. Graduate student
  • 24. Frankly, Green + Webb @lhmann @franklygw But the museum website is also key to discoverability I often go to the Walker site just to search for objects when I’m looking for something in the collection Curator
  • 25. Frankly, Green + Webb @lhmann @franklygw Aware 28% Unaware 72% Awareness of Living Collections Catalogue Potential for expanding reach Potential users
  • 26. Frankly, Green + Webb @lhmann @franklygw Where do scholars expect to find online catalogues?
  • 27. Frankly, Green + Webb @lhmann @franklygw Where do scholars expect to find online catalogues? …in academic databases?
  • 28. Frankly, Green + Webb @lhmann @franklygw Where do scholars expect to find the catalogues? …at the library …it's parallel to a huge book…I might expect to see to it listed instead in the actual [university] library where they're cataloguing books… Graduate student
  • 29. Frankly, Green + Webb @lhmann @franklygw But…there’s no standardized process for adding digital publications to library catalogues
  • 30. Frankly, Green + Webb @lhmann @franklygw …I would like an email from [the museum] every time a new module is loaded or a new volume published Art Librarian A need for an ongoing communications program
  • 31. Frankly, Green + Webb @lhmann @franklygw What does this mean for you? • SEO is critical to the findability • Get an ISBN number • Art librarians are a target audience • Generating awareness and traffic requires an ongoing communications program • Promoting online publications may be a new museum role
  • 32. Frankly, Green + Webb @lhmann @franklygw How are the catalogues being used?
  • 33. Frankly, Green + Webb @lhmann @franklygw How are the catalogues being used? N=81 Q: What were your reasons for visiting/using the Rauschenberg Research Project online? (Please select all that apply) 33% 20% 19% 14% 12% 2% 0% 5% 10% 15% 20% 25% 30% 35% Interest in online catalogues General research Materials and resources to support teaching Researching Robert Rauschenberg Images of Rauschenberg’s work Other
  • 34. Frankly, Green + Webb @lhmann @franklygw How are the catalogues being used? N=81 Q: What were your reasons for visiting/using the Rauschenberg Research Project online? (Please select all that apply) 33% 20% 19% 14% 12% 2% 0% 5% 10% 15% 20% 25% 30% 35% Interest in online catalogues General research Materials and resources to support teaching Researching Robert Rauschenberg Images of Rauschenberg’s work Other Visitors who are interested in the catalogue’s form, rather than its content
  • 35. Frankly, Green + Webb @lhmann @franklygw Deep engagement 15%Of RRP visitors have made more than > 9 visits
  • 36. Frankly, Green + Webb @lhmann @franklygw Scholars rate catalogue content very highly Q: “How do you rate the content of the Rauschenberg Research Project on a scale of 1-5 where 1 is not at all useful and 5 is extremely useful? N=35 4.54 4.54 4.51 4.43 4.26 4.63 1 2 3 4 5 Images of the artworks Scholarly essays and curatorial commentary Exhibition histories Curatorial documents Conservation documents Videos Extremely useful Very useful Fairly useful Not very useful Not at all useful
  • 37. Frankly, Green + Webb @lhmann @franklygw Praise for usefulness, quality, depth and breadth of catalogue content 98%of the primary audience said they were likely to use the RRP for any future research on Rauschenberg
  • 38. Frankly, Green + Webb @lhmann @franklygw A deeper level of access to museum information
  • 39. Frankly, Green + Webb @lhmann @franklygw Features for the academic audience 1. Citation tools 2. Downloadability [Recommended format for citation is] super super important…in terms of training our students in research and documentation Professor
  • 40. Frankly, Green + Webb @lhmann @franklygw Content + Downloadability = Value Allowing scholars access to all of the "extras" is amazing…curatorial and conservation documents, interviews, multiple views… personal photos, etc. Perhaps the most useful aspect…is …that users can download these resources to their own computers. Independent scholar
  • 41. Frankly, Green + Webb @lhmann @franklygw Distinctive vision and voice There can be a tendency on the web for museums to strike a kind of neutral, very bland quasi- bureaucratic tone when they talk about their work. These texts had a lot of personality to them more so than you usually see in a museum frame and a kind of independent scholarly seriousness that I appreciated. Professor
  • 42. Frankly, Green + Webb @lhmann @franklygw And new types of scholarship …seems somewhat unique in the aggregation of very high quality images...detailed object information and particular essays geared toward those objects….its a new kind of form Graduate student
  • 43. Frankly, Green + Webb @lhmann @franklygw The audience trusted the catalogues as scholarly sources 30%indicated that they were very likely or extremely likely to cite the LCC in future research or publications …generally…I don't cite online material…but because of the rigor that was used in this project, I felt comfortable citing it Graduate student
  • 44. Frankly, Green + Webb @lhmann @franklygw The audience trusted the catalogues as scholarly sources 85%of the primary audience that had used the LCC rated it as a very credible or extremely credible place to have their own work published
  • 45. Frankly, Green + Webb @lhmann @franklygw Signifiers of academic authority 1. Institutional brand 2. Well-known contributors 3. Proper academic formatting and citations of scholarly essays …presents itself as something that makes me trust it to a very high standard Curator
  • 46. Frankly, Green + Webb @lhmann @franklygw These are very good people…I know the people and I know their work. I don’t care too much about peer review. Professor Prestigious contributors matter more than peer review
  • 47. Frankly, Green + Webb @lhmann @franklygw I am writing my dissertation on the work of Allan Kaprow, and although I wasn't planning to write about Mushroom, I will, since the photographs and especially the letters [in On Performativity] enable me to deal with the happening in a nuanced, substantial way. Graduate student The [RRP] was a huge asset for my [Masters] paper… Graduate student The catalogues are having an impact on scholarship
  • 48. Frankly, Green + Webb @lhmann @franklygw What does this mean for you? • Online catalogues need specialized functionality to meet the needs of a scholarly audience • The features support working process and signify academic authority • Online catalogues offer opportunities for innovation in content and form • Invest your resources in securing well-known contributors
  • 49. Frankly, Green + Webb @lhmann @franklygw Challenges 1. Usability 2. Structure and boundaries 3. Permanence 4. Status
  • 50. Frankly, Green + Webb @lhmann @franklygw Usability challenge: Most users don’t land on the home page [A colleague] sent me a link directly to the essay. I wasn’t exactly sure what it was …It’s a nice new take and it’s very ambitious but that’s why it took some time for me to figure out what I was looking at. Curator 75%Enter through an essay
  • 51. Frankly, Green + Webb @lhmann @franklygw Usability challenge: how do we communicate the scale of an online publication? I was disappointed that it didn't have a little map of the structure of the thing…or at least a list of here are the basic sections and the essays. Graduate student
  • 52. Frankly, Green + Webb @lhmann @franklygw
  • 53. Frankly, Green + Webb @lhmann @franklygw Where is the container that makes this into a separate publication? Does it bleed out into the rest of the website?...where does the publication begin and where does it end? And how do you tell when you're in it or not in it? Graduate student Boundaries and structure: where does an online publication begin and end?
  • 54. Frankly, Green + Webb @lhmann @franklygw
  • 55. Frankly, Green + Webb @lhmann @franklygw Permanence: will this be here in 20 years?
  • 56. Frankly, Green + Webb @lhmann @franklygw Permanence: will this be here in 20 years? if you cite something there's the possibility that it would disappear. There's a lot of scholarly nervousness about that Graduate student 20 years from now, will we be able to read this data? …If it's in a library catalogue…will that URL be stable? Graduate student
  • 57. Frankly, Green + Webb @lhmann @franklygw Status: what is the value of an online scholarly catalogue?
  • 58. Frankly, Green + Webb @lhmann @franklygw Status: what is the value of an online scholarly catalogue? It doesn't feel as prestigious [as a printed catalogue] but I think that's changing…I wouldn't hesitate to sign on to a project that was digital Curator
  • 59. Frankly, Green + Webb @lhmann @franklygw Status: what is the value of an online scholarly catalogue? I have published in museum publications before. And… what I've been told is that they don't count towards tenure review…they…aren't considered tenure-worthy. But..the RRP that's some new territory I think… Graduate student
  • 60. Frankly, Green + Webb @lhmann @franklygw Status: what is the value of an online scholarly catalogue? It changed my opinion... it served for me as an example of what's possible. Graduate student
  • 61. Frankly, Green + Webb @lhmann @franklygw What does this mean for you? • Clear boundaries need to be balanced with findability • Online catalogues need to be permanent, updatable and archival • Perceptions of online catalogues are shaped by larger issues of status and publication record in the academic community I
  • 62. Frankly, Green + Webb @lhmann @franklygw e: laura@franklygreenwebb.com t: @lhmann Images thanks to Flickr Commons: The hidden treasures of the Worlds Public Archives http://www.flickr.com/commons