10 Secrets to
Developing Your
Personal Brand
Online and In Person

• Franklin McMahon
  frank@fmstudio.com

 www.fmstudio....
Franklin is founder of Franklin McMahon Studio and is a New
                                   Media Producer specializing...
Best Face Forward

• Clear headshot on all your
  networks, professional or pro-
  casual


• You are the brand, think of ...
Convey What You Do
Quickly

• Good Twitter Bio: Internet
  Marketing Consultant who
  loves helping startups succeed


• B...
Have A Party

• Networking is great, but pivot
  the crowd towards you


• When you go to a network
  event, you must seek...
Make Your Audience
the Stars

• Post questions that encourage
  responses on your blog, social
  networks


• People invol...
Be Vocal

• Generic is boring


• Convey your opinions and get
  conversations started


• Opinions make you stand out,
  ...
Always Be Moving

• Your company is a virtual
  vehicle, travel


• Momentum is key as is steering


• If your social netw...
Act Big, Think Big,
Attract Big

• Avoid terms like freelance, part-
  time, self-employed


• Start using terms like my
 ...
Position Yourself as
an Expert

• Provide advice in the form of
  articles, video


• Become the go-to person in
  your in...
Win Over People in
the Middle

• Some will love you, some will
  really not like you


• The fence sitters, the
  undecide...
Work Your Networks

• Competition - be dramatically
  different online to stand out,
  focus on the unique


• Create a di...
10 Secrets to
Developing Your
Personal Brand
Online and In Person
• Franklin McMahon
  frank@fmstudio.com

 www.fmstudio.c...
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10 Secrets to Developing Your Personal Brand Online and In Person

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Here are the slides for a talk I gave for the Social Media Breakfast - Franklin McMahon - http://www.franklinmcmahon.com

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  • 10 Secrets to Developing Your Personal Brand Online and In Person

    1. 1. 10 Secrets to Developing Your Personal Brand Online and In Person • Franklin McMahon frank@fmstudio.com www.fmstudio.com www.FranklinMcMahon.com
    2. 2. Franklin is founder of Franklin McMahon Studio and is a New Media Producer specializing in creative marketing, social Franklin McMahon media, on-line video, podcasts, multimedia, writing and photography. With a client list that includes Adobe, FOX, Time Warner, McDonalds, Covergirl and HP, his range of work spans many industries. His on-line podcasts have produced millions of downloads in over 20 countries and he has been • New Media Producer featured on Wired.com, ABC Boston and BBC America. His podcast Rumor Girls ran weekly on Sirius Satellite Radio and specializing in creative the video version was the 5th most downloaded podcast of marketing and production, the year in 2006 according to Yahoo News. As an international photographer, his photo work has been seen in ads and audio and video, podcasts, magazines for clients such as Microsoft, and his coverage of photography, on-line video and the industry as a writer can be read in publications such as social media MovieMaker, Millimeter, DV, Res and Computer Arts Projects. Locally he has developed several Maine-based social organizations such as Portland Media Artists and Facebook Maine. His website and podcast Media Artist Secrets features • Studio page - career advice for content producers specializing in creative industries and social media. www.fmstudio.com • Media Artist Secrets Blog and TV Show - www.franklinmcmahon.com
    3. 3. Best Face Forward • Clear headshot on all your networks, professional or pro- casual • You are the brand, think of your headshot as a logo • Try to avoid switching it, even if you are bored with it • Look happy and inviting
    4. 4. Convey What You Do Quickly • Good Twitter Bio: Internet Marketing Consultant who loves helping startups succeed • Bad Twitter Bio: Web lover, juice drinker, margarita fan, Red Sox • List your actual location in Twitter, not foreign country, won’t come up in local search • Facebook: Add links, bio and info to sidebar
    5. 5. Have A Party • Networking is great, but pivot the crowd towards you • When you go to a network event, you must seek and search to connect • When you host an event, everyone is waiting to talk to you • Businesses love for you to bring a group in to mingle
    6. 6. Make Your Audience the Stars • Post questions that encourage responses on your blog, social networks • People involved in the conversation will stick with you longer • Interview people who inspire you • The best thing you can do for anyone is to move the spotlight towards them
    7. 7. Be Vocal • Generic is boring • Convey your opinions and get conversations started • Opinions make you stand out, especially in person • Covering items everyone else is blends you in
    8. 8. Always Be Moving • Your company is a virtual vehicle, travel • Momentum is key as is steering • If your social networks are static, so is your message • Post comments, connect with new people, produce blog content • You are either still air, windy or a tornado
    9. 9. Act Big, Think Big, Attract Big • Avoid terms like freelance, part- time, self-employed • Start using terms like my company, my team, my office, my studio • Build an empire, don’t dabble in an industry • Convey this confidence in person at events and on-line
    10. 10. Position Yourself as an Expert • Provide advice in the form of articles, video • Become the go-to person in your industry, build trust, become an authority • Providing free content will give back to community, help others • Offering your expert advice and opinions develops you and your brand
    11. 11. Win Over People in the Middle • Some will love you, some will really not like you • The fence sitters, the undecided, are the people to work on • The people in the middle are the largest potential audience and potential clients
    12. 12. Work Your Networks • Competition - be dramatically different online to stand out, focus on the unique • Create a digital legacy of content • Cross promote • See them all as your audience, don’t classify certain networks as friends or clients • Brand using your actual name
    13. 13. 10 Secrets to Developing Your Personal Brand Online and In Person • Franklin McMahon frank@fmstudio.com www.fmstudio.com www.FranklinMcMahon.com twitter.com/franklinmcmahon facebook.com/franklinmcmahon

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