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Dev2014

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Dev2014

  1. 1. 2014 Web Site Plan
  2. 2. 2013 - Taking a look Back
  3. 3. Development Categories • Server - Improve Speed and Uptime • Backend - Product data, customer information, API connections, syncing data • Frontend - Everything customers see on the site
  4. 4. Server Improvements • Caching and various speed improvements • SOLR Search (much faster) • Result: 99.86% Uptime Q4 2013
  5. 5. Future Projects • CDN - Content Delivery Network
  6. 6. Backend Improvements • Version Control
  7. 7. Backend Improvements • Upgraded Import/Export Modules • Upgraded Video Module • Listrak Integration & Syncing
  8. 8. Future Projects • Inventory Messaging 2.0 • Call Tracking • Build-able Shipping Promotions
  9. 9. Frontend Improvements Search Users Y over Y: • 50% Increased CR • 90% Increased Revenue • 23% Increased AOV 50% Increased Conversion Rate
  10. 10. Frontend Improvements • Updated Product Page
  11. 11. Frontend Improvements • New Header
  12. 12. Frontend Improvements • Consoles Page
  13. 13. Future Projects • Data-Driven Home Page Updates • Updated Product Reviews and Blog Comments Engine • Smart Pricing on Product Pages
  14. 14. Small Projects & Bug Fixes Sift Science Code Review Data/Find list of products with video Negative Values in Price Step - L emove Extra Templates/Skins Update Styles for Vintage King Dropdown Remove Code Snippet from Search Gift Card Template Template ock" Behavior Bug Automatic Callout Extension - fix Slowing SOLR Hide Attributes on Additional Information Tweak forLimits on PHP CSS Log in Dropdown Style SOLR Search Results search Sort by Position Bug Investigate Nexcess bandwidth overages Video Scrollbar on Products with More than 4 Videos Install Magmi Fix Broken Images in Error When Saving Install/Configure/Uninstall 503 Wordpress Manadev Products Sort option Broken Documents Upload Remove "Position" as a Remove Existing "Call for Pricing" Rules from Template Listrak Module Issues Fix Banner Rotator - Layout Update Listrak Preference Center Code Snippe d/Internal Server Error Ascending/Descending Arrow on Categories
  15. 15. Current Projects • Responsive Design
  16. 16. Current Projects • Checkout Funnel Tracking
  17. 17. 2014 Recommendations Human Element (Rocks) • 30-50 Hours Per Month at $125/hour Nick Johnson (Very Specific Rocks) •5 Hours Per Month at $100/hour 2-3 Targeted and Specific Freelancers (ToDo’s) • 15-20 Hours Per Month at $40-60/hour
  18. 18. What About Hiring Full-Time • Higher quality - We will be pulling from 5-7 certified developers with much more experience • We can turn up and turn down our investment/workload on a monthly basis • No training or education necessary
  19. 19. Budget Adwords Text $40,00 Ads 0 Shopping Ads $30,00 0 Experimental Ads $20,00 0
  20. 20. Budget Site Development Human Element $60,00 0 Nick Johnson $5,00 0 Targeted Freelancers & Consultants $35,00 0 Inventory Messaging 2.0, Lease Calculator, Responsive Instant Plug-In Downloads, 3-Easy Payments Landing Pages, SEO Audit, Design Tweaks

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