Urban Game

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Final Presentation MultiMedia Management assignment Hogeschool Zuyd

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Urban Game

  1. 1. MuMeMa Solutions Serious Urban Gaming Payback! woensdag 25 november 2009
  2. 2. Welcome & Introduction Hi..! Good afternoon..! MMM 2009 - 2010 - MuMeMa Solutions - Serious Urban Gaming woensdag 25 november 2009
  3. 3. MuMeMa Solutions The team MMM 2009 - 2010 - MuMeMa Solutions - Serious Urban Gaming woensdag 25 november 2009
  4. 4. MuMeMa Solutions The team MMM 2009 - 2010 - MuMeMa Solutions - Serious Urban Gaming woensdag 25 november 2009
  5. 5. Content We talk about.. - Assignment - Goal - Target group - Payback - Game concept - Video - Application - Promotion - Time schedule - Costs - Advantages client - Conclusion - Questions MMM 2009 - 2010 - MuMeMa Solutions - Serious Urban Gaming woensdag 25 november 2009
  6. 6. Assignment What is our project? Your goal is our mission! "Each child and youngster have opportunities to develop well, regardless of cultural background or disability" Financial literacy is a problem among youngsters! MuMeMa has developed a Serious Urban Game! Payback!  MMM 2009 - 2010 - MuMeMa Solutions - Serious Urban Gaming woensdag 25 november 2009
  7. 7. Goal What do we achieve? Prevent youngsters getting into financial problems by letting them experience financial problems in a learning by doing environment while having fun!  MMM 2009 - 2010 - MuMeMa Solutions - Serious Urban Gaming woensdag 25 november 2009
  8. 8. Target group Who will play? Youngsters who are in the last year of secondary school. Between 16 and 19 years. - 4 VMBO - 5 HAVO - 6 Atheneum - 6 Gymnasium MMM 2009 - 2010 - MuMeMa Solutions - Serious Urban Gaming woensdag 25 november 2009
  9. 9. Payback What is Payback? A game for youngsters to learn about financial literacy without realizing it. The game has the form of a story/movie and attendants will have to pay back their debts within two hours. The character of the assignments will ultimately learn and especially realize what the specific aspects of a certain financial challenge are.   MMM 2009 - 2010 - MuMeMa Solutions - Serious Urban Gaming woensdag 25 november 2009
  10. 10. Game Concept You lost you fool! The gangs have borrowed money from Mister X to play an illegal poker game. Everything seems to be fine, but then… ... they lost all the money while playing poker! Now each gang has a debt of 200.000 Euros! Mister X’s money! MMM 2009 - 2010 - MuMeMa Solutions - Serious Urban Gaming woensdag 25 november 2009
  11. 11. Game Concept Never borrow from Mister X! Mister X wants his money back. It’s Payback time! The gangs have two hours to pay back their debts. Mister X will give them several assignments to earn money in order to pay back the debt. The first gang that pays back wins the game.  MMM 2009 - 2010 - MuMeMa Solutions - Serious Urban Gaming woensdag 25 november 2009
  12. 12. Payback Game video Somewhere in a city! MMM 2009 - 2010 - MuMeMa Solutions - Serious Urban Gaming woensdag 25 november 2009
  13. 13. Game application Map Smartphone Gangname Mister X’s house Photocamera Police station New message Gang logo Deposit money Mission location Carried money Johnny’s friends Amount paidback Remaining time Optional vehicle MMM 2009 - 2010 - MuMeMa Solutions - Serious Urban Gaming woensdag 25 november 2009
  14. 14. Game application Map Smartphone Gangname Mister X’s house Photocamera Police station New message Gang logo Deposit money Mission location Carried money Johnny’s friends Amount paidback Remaining time Optional vehicle MMM 2009 - 2010 - MuMeMa Solutions - Serious Urban Gaming woensdag 25 november 2009
  15. 15. Game application Videomessages MMM 2009 - 2010 - MuMeMa Solutions - Serious Urban Gaming woensdag 25 november 2009
  16. 16. Game application Videomessages MMM 2009 - 2010 - MuMeMa Solutions - Serious Urban Gaming woensdag 25 november 2009
  17. 17. Game application Videomessages MMM 2009 - 2010 - MuMeMa Solutions - Serious Urban Gaming woensdag 25 november 2009
  18. 18. Game application Videomessages MMM 2009 - 2010 - MuMeMa Solutions - Serious Urban Gaming woensdag 25 november 2009
  19. 19. Game application Nice car! This is an example of an assignment. Spot a car for Mister X The police took the car of Mister X. But he needs that car tonight. Steal the car from the police station. (Make a photo of the car). MMM 2009 - 2010 - MuMeMa Solutions - Serious Urban Gaming woensdag 25 november 2009
  20. 20. Game application Nice car! This is an example of an assignment. Spot a car for Mister X The police took the car of Mister X. But he needs that car tonight. Steal the car from the police station. (Make a photo of the car). MMM 2009 - 2010 - MuMeMa Solutions - Serious Urban Gaming woensdag 25 november 2009
  21. 21. Promotion Multimedia!?! Limousine Promotion team Flyers Website MMM 2009 - 2010 - MuMeMa Solutions - Serious Urban Gaming woensdag 25 november 2009
  22. 22. Limousine Stretched Hummer Promotion team - Hummer - Actors - Flyers MMM 2009 - 2010 - MuMeMa Solutions - Serious Urban Gaming woensdag 25 november 2009
  23. 23. Flyer @ school Actors hand out flyers Creating game and problem awareness Info about the game MMM 2009 - 2010 - MuMeMa Solutions - Serious Urban Gaming woensdag 25 november 2009
  24. 24. Website Frontoffice Splashpage - Teaser Mister X - Information about the game Debts - Information about debts - What is the problem Blogs - Share experience Gangs - Register your gang - Ranking & Winners Contact - Contactdetails of officials MMM 2009 - 2010 - MuMeMa Solutions - Serious Urban Gaming woensdag 25 november 2009
  25. 25. Website Backoffice Add new cities Check gameplay City map management CMS Website Statistics MMM 2009 - 2010 - MuMeMa Solutions - Serious Urban Gaming woensdag 25 november 2009
  26. 26. Time schedule What, where & when Concept 1 September 2009 25 November 2009 Development 30 November 2009 30 December 2009 Promotion preparation 7 December 2009 31 December 2010 Promotion and playing 18 January 2010 31 December 2010 MMM 2009 - 2010 - MuMeMa Solutions - Serious Urban Gaming woensdag 25 november 2009
  27. 27. Game costs How much? Concept € 24.000 Promotion € 100.998,67 Software € 15.200 Website € 2.922,40 Video € 15.826,40 Phone € 4.308 Total € 163.255,47 MMM 2009 - 2010 - MuMeMa Solutions - Serious Urban Gaming woensdag 25 november 2009
  28. 28. Game costs How much? Part 2 Add new cities Each new city:  € 1.398,67. In total the twelve capitals of the provinces will be participating in the first year.   Total costs first year = € 178.640,84 (All twelve capitals + development + promotion) MMM 2009 - 2010 - MuMeMa Solutions - Serious Urban Gaming woensdag 25 november 2009
  29. 29. Game costs How much? Part 3 Approached youngsters 18.000 youngsters in The Netherlands will participate in the game   The costs per person = total costs per year / total youngsters   The costs per person = € 178.640,84 / 18.000 = € 9,93.   € 9,93 an investment in the future of the Netherlands! MMM 2009 - 2010 - MuMeMa Solutions - Serious Urban Gaming woensdag 25 november 2009
  30. 30. Advantages The pro’s - The game supports the goal of the ministry of ‘Youth and Family’, to give children/youngsters a good start in life, develop talents, have fun, and be well prepared for the future. - In the short term and long term, this will be an advantage of the Dutch society, welfare of the population and economy. - Payback! makes youngsters aware of the fact that it is hard to pay back debts, in a “learning by doing” environment. - People with lots of debt cost the Dutch government a lot of money,  when people need help in the form of debt restructuring (schuldsanering). MMM 2009 - 2010 - MuMeMa Solutions - Serious Urban Gaming woensdag 25 november 2009
  31. 31. Conclusion Payback! vs. other games - A serious urban game about financial literacy that actively involves youngsters. - A game that’s fun to play and possibility to win prizes. - Learning by doing. - Competition among youngsters, schools and cities. - Awareness among youngsters considering financial literacy and possible chain-reaction-effect. - Anyplace, anywhere, anytime. - Payback can be continued as long as necessary against low costs. MMM 2009 - 2010 - MuMeMa Solutions - Serious Urban Gaming woensdag 25 november 2009
  32. 32. Conclusion Payback! over the goals - The game supports the goal of the ministry of ‘Youth and Family’, to give children/youngsters a good start in life, develop talents, have fun, and be well prepared for the future. - Preventing is better (cheaper) than cure. - Payback! is an investment in the future of the Netherlands! MMM 2009 - 2010 - MuMeMa Solutions - Serious Urban Gaming woensdag 25 november 2009
  33. 33. Questions? ... and answers MMM 2009 - 2010 - MuMeMa Solutions - Serious Urban Gaming woensdag 25 november 2009
  34. 34. Questions? ... and answers MMM 2009 - 2010 - MuMeMa Solutions - Serious Urban Gaming woensdag 25 november 2009

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