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Non-place Schiphol Airport

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How to make Schiphol Airport a place

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Non-place Schiphol Airport

  1. 1. Non-Place Schiphol Airport Globalization & New Media Communication & Multimedia Design Hogeschool Zuyd Thursday 15 april 2010
  2. 2. Welcome Concept Presentation Non-place Concept Presentation Non-place Renee Tümmers, Frank Jongen & Kevin Amendt Non-place Schiphol Airport Final Presentation 15 april 2010
  3. 3. 1. Introduction 2. Non-places 3. Schiphol 4. Target group 5. Cultural determinants 6. Concept ContentWe talk about... We talk about... Non-place Schiphol Airport Final Presentation 15 april 2010
  4. 4. IntroductionA short animation... A short animation... Non-place Schiphol Airport Final Presentation 15 april 2010 QuickTime™ en een -decompressor zijn vereist om deze afbeelding weer te geven.
  5. 5. "If a place can be defined as relational, historical and concerned with identity, then a space which cannot be defined as relational, or historical, or concerned with identity will be a non-place." It depends on the perspective of the person if it is a non-place or not. Non- places are designed in a way to enhance our sense of both atomization and anonymity Non-placesWhat about them... What about them... Non-place Schiphol Airport Final Presentation 15 april 2010 Shoppingmall Supermarket Trainstation
  6. 6. Non-placesThe aspects... The aspects... Functional History Functional Meaning Sterile Non-personal Standard Emotions Non-place Non-place Schiphol Airport Final Presentation 15 april 2010
  7. 7. Non-placesThe aspects... The aspects... Functional History Non-place Schiphol Airport Final Presentation 15 april 2010 Main function
  8. 8. Non-placesThe aspects... The aspects... Functional Meaning Non-place Schiphol Airport Final Presentation 15 april 2010 From A to B
  9. 9. Non-placesThe aspects... The aspects... Sterile Non-place Schiphol Airport Final Presentation 15 april 2010 Clean, organized, checked and secured
  10. 10. Non-placesThe aspects... The aspects... Non-personal Non-place Schiphol Airport Final Presentation 15 april 2010 One of thousands, behave in preset patterns
  11. 11. Non-placesThe aspects... The aspects... Standard Non-place Schiphol Airport Final Presentation 15 april 2010 Similar to others, no own identity
  12. 12. Non-placesThe aspects... The aspects... Emotions Non-place Schiphol Airport Final Presentation 15 april 2010 Perspective of the person
  13. 13. Non-placesOverview aspects... Overview aspects... Functional History Functional Meaning Sterile Non-personal Standard Emotions Non-place Non-place Schiphol Airport Final Presentation 15 april 2010
  14. 14. SchipholThe airport... The airport... Main International Airport of The Netherlands • In 2001, Schiphol was the first airport in the world where passengers passed Passport Control with the help of iris recognition. • Schiphol was the first airport on European mainland to have tax-free shops. • Schiphol was the first airport in the world to host a museum with paintings by old masters: The Rijksmuseum Amsterdam Schiphol. • Schiphol is the first airport in the world to use a robot to load baggage containers. • Since 1980, Schiphol has won more than 140 awards as best airport of Europe or the world. Since 1980, Schiphol has won more than 140 awards as best airport of Europe or the world. Non-place Schiphol Airport Final Presentation 15 april 2010
  15. 15. SchipholWhy this airport... Why this airport... Experience the environment and non-place effect. Can find a better solution to make Schiphol a place Non-place Schiphol Airport Final Presentation 15 april 2010
  16. 16. Target groupWho did we choose... Who did we choose... Non-place Schiphol Airport Final Presentation 15 april 2010
  17. 17. Target groupWho did we choose... Who did we choose... Non-place Schiphol Airport Final Presentation 15 april 2010
  18. 18. Target groupWho did we choose... Who did we choose... Non-place Schiphol Airport Final Presentation 15 april 2010
  19. 19. Target groupThe main countries... The main countries... Non-place Schiphol Airport Final Presentation 15 april 2010
  20. 20. Target groupCultural dimensions... Cultural dimensions... Non-place Schiphol Airport Final Presentation 15 april 2010 Netherlands PDI: 38 IDV: 80 MAS: 14 UIA: 53 LTO: 44 USA PDI: 40 IDV: 91 MAS: 62 UIA: 46 LTO: 29 Arab World PDI: 80 IDV: 38 MAS: 52 UIA: 68 LTO: - Japan PDI: 54 IDV: 46 MAS: 95 UIA: 92 LTO: 80 China PDI: 80 IDV: 20 MAS: 66 UIA: 30 LTO: 118 UK PDI: 35 IDV: 89 MAS: 66 UIA: 35 LTO: 25 Spain PDI: 57 IDV: 51 MAS: 42 UIA: 86 LTO: - Germany PDI: 35 IDV: 67 MAS: 66 UIA: 65 LTO: 31 The western countries have a PDI index around 35 – 40, Middle-East and eastern countries around 80. IDV index in western countries generally quite high and in Middle-East countries clearly lower.
  21. 21. Concept Schiphol Bridge Bridges reduce the gap between people, cultures, bridge time and history. Several famous bridges all over the world: • Golden Gate Bridge • Brooklyn Bridge • Tsing Ma Bridge • Akashi-Kaikyo Bridge • Clifton Suspension Bridge • Storbaelt • Schiphol Bridge All these bridges have one main thing in common: connecting people, countries and cultures! Schiphol BridgeThe concept... The concept... Non-place Schiphol Airport Final Presentation 15 april 2010 Golden Gate Bridge Storbaelt
  22. 22. Nowadays people use Schiphol as an “entrance to the world”. We want to make Schiphol a “Bridge to the world” A bridge consists of two ends: depart and arrival, from A to B. The bridge is placed in the departure terminal where people wait before boarding. Schiphol Bridge is all about leaving travelers marks. Leaving marks, photos and footprints Photos and footprints • Create & transfer emotions • Create an ‘organized chaos’ No actual preset patterns. The environment is no longer ‘clean’ and ‘sterile’ Schiphol BridgeThe concept... The concept... Non-place Schiphol Airport Final Presentation 15 april 2010
  23. 23. Appearance • biological • acquired In this concept appearance relates to the perception element of the cultural determinants Perception • Important • Unimportant If a person has some recognizing (with his own culture) during the perception there is more change to be rated as important and be memorized. Schiphol BridgeCultural determinants... Cultural determinants... Non-place Schiphol Airport Final Presentation 15 april 2010
  24. 24. Schiphol BridgeThe bridge... The bridge... Non-place Schiphol Airport Final Presentation 15 april 2010
  25. 25. Schiphol BridgeThe interface... The interface... Non-place Schiphol Airport Final Presentation 15 april 2010 Touchscreen Live view
  26. 26. Schiphol BridgeThe interface... The interface... Non-place Schiphol Airport Final Presentation 15 april 2010 Touchscreen Live view
  27. 27. Schiphol BridgeThe interface... The interface... Non-place Schiphol Airport Final Presentation 15 april 2010 Touchscreen Live view
  28. 28. Schiphol BridgeThe interface... The interface... Non-place Schiphol Airport Final Presentation 15 april 2010 Touchscreen Live view
  29. 29. Schiphol BridgeThe interface... The interface... Non-place Schiphol Airport Final Presentation 15 april 2010 Touchscreen Live view
  30. 30. Schiphol BridgeThe interface... The interface... Non-place Schiphol Airport Final Presentation 15 april 2010 Touchscreen Live view
  31. 31. Schiphol BridgeThe interface... The interface... Non-place Schiphol Airport Final Presentation 15 april 2010 Flash hold still! Almost done...
  32. 32. Schiphol BridgeThe interface... The interface... Non-place Schiphol Airport Final Presentation 15 april 2010 Photo is made Approve Ok or Delete
  33. 33. Schiphol BridgeThe interface... The interface... Non-place Schiphol Airport Final Presentation 15 april 2010 Touch & drag 50.000 photos Adjustable We-did-it-together-feeling!
  34. 34. Schiphol BridgeThe interface... The interface... Non-place Schiphol Airport Final Presentation 15 april 2010 Footprints on the floor 5 colors • Blue • Black • Red • Yellow • Green These colors represent continents or the major geographical areas of the world
  35. 35. Thank you for your attention! Questions?And answers... And answers... Non-place Schiphol Airport Final Presentation 15 april 2010

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