Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Black
background
aligns with the
bands image
and style
Layout is basic while the
homepage is dominated
by image of the ban...
All the other pages are social media friendly as they also keep to the simple layout and the monochrome style. Pages such ...
In the album you also get a
booklet containing
handwritten lyric pages
from Van himself. This gives
the album some
exclusi...
Web-based promotion of the album is shown
through-out the bands social media website
through links, videos and pictures, i...
Released October 2014
There are lots of wide close ups of each individual
band member during the video which enforces the
bands image and motif ...
Cross media Catfish Case Study
Cross media Catfish Case Study
Cross media Catfish Case Study
Cross media Catfish Case Study
Cross media Catfish Case Study
Upcoming SlideShare
Loading in …5
×

Cross media Catfish Case Study

398 views

Published on

Catfish and the bottlemen

Published in: Education
  • Be the first to comment

  • Be the first to like this

Cross media Catfish Case Study

  1. 1. Black background aligns with the bands image and style Layout is basic while the homepage is dominated by image of the band and promotion of debut album. Typography is simple and in capital s which matches the band logo. Image of the band dominates the page suggesting the record label are pushing for a motif Link to social media sites – Younger target audience Link to album on iTunes and to sign up to mailing list
  2. 2. All the other pages are social media friendly as they also keep to the simple layout and the monochrome style. Pages such as ‘lyrics’ and ‘store’ create the sense that the band prioritise their fans by giving them hand written lyric prints to read as well as selling household merchandise such as mugs, bracelets and hoodies on the store. This also is a good way at targeting the bands demographic as this exclusive feel to the website will create loyalty. The website does not target males or females which also suggests that their audience is young and interactive as well as being passionate music lovers. The website is consistent when portraying the bands image as it also provides a gallery which includes images from recent shows, which would give the audience a idea of their performance and persuade them to buy tickets to see them live.
  3. 3. In the album you also get a booklet containing handwritten lyric pages from Van himself. This gives the album some exclusiveness as its almost a reward for loyal fans by buying the album.
  4. 4. Web-based promotion of the album is shown through-out the bands social media website through links, videos and pictures, it also runs consistent with album artwork which educates the fans about the image of the band. Also the tour date poster gives the same approach by using the same typography of the album and the same monochrome style. In addition to this Van was also on the front cover of the NME magazine. This is huge promotion of the album and the band itself as millions of young teenagers and music lovers read this which broadens the bands target demographic, ultimately increasing album sales.
  5. 5. Released October 2014
  6. 6. There are lots of wide close ups of each individual band member during the video which enforces the bands image and motif onto the viewers. Also the setting is dark and run down which also aligns with the idea that they are a working peoples band who came from nothing themselves giving the video a more communal feel. We are shown shots of the band members also drinking and smoking during the break, implying that they are normal people who are just having a game of football. The lighting is dark and only electrical light is shown to be giving the setting a glow giving it a sinister atmosphere. There is also no lip syncing in this video as the focus is on the performance of the players in the football match – this is very unusual for a Rock Indie Band as there is sometimes a live performance or lyric syncing through-out . In addition to this there is no lyric and visual relations what so ever during the video so it odes not follow ‘Godwin's Music Video Theory’.

×