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Understanding the Value of Your Personal Brand


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Understanding the Value of Your Personal Brand

  1. 1. UNDERSTANDING THE VALUE OF YOUR Lunch & Learn at Faction Media with Frankie Cervantes & Jonathan Sackheim
  2. 2. WHAT IS A PERSONAL BRAND?+ People and their careers are defined as a brand • Personal branding success comes from self-packaging • Includes but is not limited to the body, clothing, appearance, career, expertise and knowledge contained within or by the individual+ Examples: • Guy Kawasaki • Paul Dunay • Malcolm Gladwell
  3. 3. DEFINE YOUR PERSONAL BRAND• What do you want to be known for? •Keep up to date with ongoing training, education and• Differentiate yourself, find a niche seminars• What’s your pitch for you? • Maintain the brand as it is your client• What’s the real power of you? • Determine where you are now and where you are• What kind of content to you want to starting from......create to achieve that image?• Build your brand on something youenjoy doing• Position yourself with industry tools 3
  4. 4. WHERE ARE YOU NOW - WHERE TO LOOK?• More than 500 million users on Facebook• 126 million blogs on the Internet• 10+ billion Tweets on Twitter since 2006• 2 billion videos are streamed on YouTube each day• 1,587,000 wall posts on Facebook every 20 minutes• 2,716,000 photos uploaded to Facebook every 20 minutes• 5.3 billion fan pages created• 3.5 billion pieces of content shared on Facebook each week• 500 billion minutes are spent on Facebook each month• 50 million active professionals on LinkedIn• 20,000 users contribute to half of Twitter content• 4.5 million dollars is what Twitter is worth Source: The B2B Social Media Guide, April 2011 4
  5. 5. DETERMINE YOUR SOCIAL FOOTPRINTTools to use: • The Wonder Wheel • What’s your Klout? • About Everyone • • Spokeo • Social Monitoring Tools • Google Alerts •Social Mention •48‘ers • Participate with LinkedIn Q&A 5
  6. 6. HOW CAN YOU CHANGE IT?+ Consider: o Audience o Conversation o Topics of interest+ Create Content:  Blog posts, tweets, website content, contribute articles, participate with speaking engagements o Use relevant keywords when updating your profiles - online perception+ Share Your Original Content+ Update your online resume: LinkedIn+ Help control your Google search results  Google Profile  CrunchBase  Quora  MeetUp profiles+ Be consistent 6
  7. 7. WHAT ARE THE BENEFITS FOR.... + Yourself + Faction Media + Our Clients – Expertise – Reputation - Career – Thought – Knowledge - Experience Leadership – Past work - Growth – Visibility – Visibility - Knowledge – Reputation - Network – SEO – New Business 7
  8. 8. LET’S GET STARTED + Google Profile: Example: Im an online marketer who specializes in Social Media and search engine marketing (SEM), including pay-per- click (PPC) and search engine optimization (SEO). I work at Faction Media, a full-service B2B Digital Agency. + LinkedIn + Update websites to include your own and Faction Media + One other of your choice + CrunchBase + Quora 8
  9. 9. AND...BE REWARDED!!+ Jobs+ Social Rewards with Your Social Status - Palms Casino & using Klout Perks 9
  10. 10. CREDITS.......+ Fast Company.... (1997)+ Mashable.... (2009)+ The B2B Social Media Guide (2011)+ Business Insider.... Chris Brogan.... Personal Branding 101.... Web Business.... William 10