Being in Business –
a story and some lessons ;)
1996 2008 2014
Purpose of this session?
1. Share some insights from my
2. Offer some starting points for
those wishing to succeed in
business in Australia
3. Leave you with access to the
tools you’ll need to get started.
3. Share stories
If anyone wishes to blog or tweet this session please use
the hashtags #business #tassie
• Practical steps to start a business
• Links to ‘how to do this’
• After session support
Image – source unknown
What do I do?
1. Born here?
2. Studied here?
3. Family here?
4. Arrived with money in hand?
Lived and studied in 3
locations in Scotland, BA
6 yrs old when TV installed. All Uni
assignments done by hand.
1978-1981 Worked in Government,
catering and hospitality jobs.
MS-DOS and IBM PC first invented.
1981-1982 Travelled from Scotland to
Kept in touch with family/friends by
letters, cassette tapes and phone.
1983- 1989 Worked in OHS, Information,
Internet created, Word 1.1, Apple
1990-1992 Worked in remote South
Began playing with distance learning
tools (video / phone conferencing)
1996 Started own business
Pelion Consulting Pty Ltd -
Established business, training adults
to use action learning. Created own
Website using a static web page
1999 OTAN - Online Trainer and
WebCT - an early LMS
2000 Collaborative Online
Moderated Assessment. First
online course as learner
Attempted to set up three online
My story cont.…
2001 Began work as online facilitator Own projects plus forums and text
chat at the 2002 IT World Congress
Facilitator, designer, mentor of
90% of work is done online
Keep in touch with family/friends
through VOIP, video, e-cards
2008 Started consulting arm -
Frankie Forsyth Consulting
Creating and producing online tools,
videos, SCORM based objects, social
media well established.
Combined with two friends to
Working virtually with shared,
Starting a business
1. Choose your business structure and type
2. Apply for an Australian Business Number (ABN)
3. Register your business name and trade mark
4. Register a website name
5. Check what taxes to register for
Starting a business
6. Registration and licences to Start a business
7. Register for an Australian Business Account
to manage your licences and permits
8. Buy or lease a business premises
9. Arrange insurance for your business
10.Find out about selling products and services.
1. Why do I want to be in business?
2. Is this a good time?
3. How much money will I need?
4. Where will I get the money?
5. What other people do I need?
6. How do I cope with ups and downs of business?
7. What’s my exit strategy?
Do you have these characteristics?
Do the quiz
Try the quiz at:
ANZ Business Hub - Tools
Successful Australian small business owners: 1 2 3 4 5
1. Already have strong skills and experience in the
2. Identify an opportunity in the market that no one
else is exploiting
3. Carry out thorough market research before
making crucial decisions
4. Have support from family and friends to get
through the tough times
5. Have sufficient money to keep the business
running and outlast a cash crisis
6. Have a network of experienced business people
to talk to
7. Understand how to market their business,
8. Keep up with industry trends through fairs, trade
publications and websites
9. Have the entrepreneurial spirit – passion,
determination and persistence
10. Work to goals but are prepared to adapt their
strategy if necessary
11. Can easily convince others that their business
idea is good
12. Have a revenue stream or a customer ready to
order before they start
Tips to get started…
• Do your research
• Get help
• Build a good team around you
• Know your customers, who, where, how will
they find you
• Plan, plan, plan! (product/services,
competitors, stock, $/breakeven, finance,
Business in Tasmania
• high-value food and agricultural initiatives
• tourism growth and infrastructure development
• developing further our natural resources with a focus on
minerals and forestry
• Antarctic and Southern Ocean
• science research
• building upon our precision manufacturing capabilities.
• Insurance Broker
• Business Advisor/Coach/Mentor
• Inspiring Stories from existing business people
More Help needed?
More examples in Tasmania
"Do. Or do not. There is no try."
- Yoda, Jedi Master.
Insight No. 3
"Twenty years from now, you will be more
disappointed by the things that you didn't do than
by the ones you did do, so throw off the bowlines,
sail away from safe harbor, catch the trade winds in
Explore, Dream, Discover."
Mark Twain, author.
Enterprise Centres Tasmania (ECT)
provide free and confidential business
assistance and workshops to people
thinking about starting a business, those
who have just started a business, and
established small businesses.
The ECT program is delivered by
experienced small business consultants
who provide practical one-on- one
guidance to business owners and
Enterprise Centres Tasmania
Original image: 'Rainbow Cafe's door knob' http://www.flickr.com/photos/93382027@N00/80959145
by: CarolineReleased under an Attribution-NonCommercial-ShareAlike License
email@example.com and on skype: frankieforsyth
A copy of this presentation is available at http://www.slideshare.net/frankie/being-in-business
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