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Dad'll fix it

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10 Secrets of Content Marketing Success
your dad’s been trying to tell you all along

Published in: Marketing, Technology, Business

Dad'll fix it

  1. 1. Content marketing? DAD’LL FIX IT @FrankDelmelle
  2. 2. 10 Secrets of Content Marketing Success your dad’s been trying to tell you all along
  3. 3. "Why don't you make yourself useful?” “90% of customers find content marketing useful.” Social Media Today, October 2013 http://sco.lt/5QX3hJ
  4. 4. ”Don’t shout” “72% of marketers think branded content is more effective than advertising.” Custom Content Council, 2011, http://sco.lt/8LZWGP   “Organic search leads have a 14.6% close rate, while outbound marketing leads have a 1.7% close rate.” Hubspot, 2012, http://sco.lt/8LZWGP
  5. 5. ”Skip the slang” “Google’s Hummingbird algorithm delivers better results based on the way we naturally speak.” http://www.pinterest.com/pin/274649277249177338/
  6. 6. ”Ask me anything” “In 2013 social referrals more than doubled, from 11% to 22% of traffic, while search traffic slipped a few percentage points.” Shareaholic, December 2013 http://sco.lt/7Nd117
  7. 7. ”Trust me. I’ve been there.” “92% of consumers trust recommendations from friends and family, above all other forms of advertising.” Nielsen, 2012, http://sco.lt/5jsSBN   "86% agree that family and close friends impact their purchase most." Social Media Link 2013, http://www.pinterest.com/pin/ 274649277249139490/
  8. 8. ”Be honest” “75% of consumers don’t believe ads.” PR Daily, September 2013, http://bit.ly/16WyVSs, http://www.pinterest.com/pin/274649277248301649/ “(If they trust you,) 50% of social network users are willing to share social data for personalized content” Intent HQ, 2013, http://sco.lt/9LHcpN
  9. 9. “Think about the neighbors” "15% of consumers agree that commitment to social responsibility makes them loyal to a brand." http://www.pinterest.com/pin/274649277249165119/ “78% of consumers believe that organizations providing custom content are interested in good relationships with them” Custom Content Council, http://sco.lt/8LZWGP
  10. 10. ”Stop swaggering” “Per dollar spent, content marketing generates 3 times as many leads as traditional (self-congratulating) marketing” Demand Metric, 2013, http://sco.lt/8LZWGP
  11. 11. ”Talk to me” "Stories are remembered 5 times better than statistics" Jennifer Aaker, Stanford’s Graduate School of Business, 2013, http://sco.lt/8qH9aT "40% say personal stories is what they value most in a product review." Social Media Link 2013, http://www.pinterest.com/pin/ 274649277249139490/
  12. 12. ”I’ll be there” “33% of transactions from new customers are impacted by multiple touchpoints” Forrester, 2013, http://sco.lt/5ucjcP    "By 2017, 87% of internet device sales will be smartphones and tablets.” http://www.pinterest.com/pin/274649277249177338/
  13. 13. Content Marketing Trust Brands your dad would strongly recommend

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