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Dad'll fix it


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10 Secrets of Content Marketing Success
your dad’s been trying to tell you all along

Published in: Marketing, Technology, Business

Dad'll fix it

  1. 1. Content marketing? DAD’LL FIX IT @FrankDelmelle
  2. 2. 10 Secrets of Content Marketing Success your dad’s been trying to tell you all along
  3. 3. "Why don't you make yourself useful?” “90% of customers find content marketing useful.” Social Media Today, October 2013
  4. 4. ”Don’t shout” “72% of marketers think branded content is more effective than advertising.” Custom Content Council, 2011,   “Organic search leads have a 14.6% close rate, while outbound marketing leads have a 1.7% close rate.” Hubspot, 2012,
  5. 5. ”Skip the slang” “Google’s Hummingbird algorithm delivers better results based on the way we naturally speak.”
  6. 6. ”Ask me anything” “In 2013 social referrals more than doubled, from 11% to 22% of traffic, while search traffic slipped a few percentage points.” Shareaholic, December 2013
  7. 7. ”Trust me. I’ve been there.” “92% of consumers trust recommendations from friends and family, above all other forms of advertising.” Nielsen, 2012,   "86% agree that family and close friends impact their purchase most." Social Media Link 2013, 274649277249139490/
  8. 8. ”Be honest” “75% of consumers don’t believe ads.” PR Daily, September 2013,, “(If they trust you,) 50% of social network users are willing to share social data for personalized content” Intent HQ, 2013,
  9. 9. “Think about the neighbors” "15% of consumers agree that commitment to social responsibility makes them loyal to a brand." “78% of consumers believe that organizations providing custom content are interested in good relationships with them” Custom Content Council,
  10. 10. ”Stop swaggering” “Per dollar spent, content marketing generates 3 times as many leads as traditional (self-congratulating) marketing” Demand Metric, 2013,
  11. 11. ”Talk to me” "Stories are remembered 5 times better than statistics" Jennifer Aaker, Stanford’s Graduate School of Business, 2013, "40% say personal stories is what they value most in a product review." Social Media Link 2013, 274649277249139490/
  12. 12. ”I’ll be there” “33% of transactions from new customers are impacted by multiple touchpoints” Forrester, 2013,    "By 2017, 87% of internet device sales will be smartphones and tablets.”
  13. 13. Content Marketing Trust Brands your dad would strongly recommend