Improve the user experience

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7 questions to help you improve the user experience. Research included.

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Improve the user experience

  1. 1. Improve the user experience
  2. 2. Question # 1 How can you help users try out new products?
  3. 3. Pop up stores use temporary spaces in cities to give customers a sense of something unexpected. http://www.globaltoynews.com/2016/04/pop-up-stores-the-new-face-of-retail.html http://www.mckinseyonmarketingandsales.com/the-future-of-the-shopping-mall
  4. 4. http://www.mckinsey.com/business-functions/digital-mckinsey/our-insights/the-four-pillars-of-distinctive-customer-journeys Transparency of prices and fees account for 15% of overall customer satisfaction.
  5. 5. http://www.tramontina.com/ involve users to test drive lawnmowers in São Paulo parks. http://www.fastcocreate.com/3060407/quick-hit/brazilian-lawnmower-brand-used-test-drives-to-clean-up-city-parks
  6. 6. Predictive retail involves inspiring consumers in different contexts before, during, and after a purchase. Example When a pair of running shoes has a chip in the sole that sends information to a fitness app, a user can get a notification when his or her running shoes are worn down after x km. https://hbr.org/2016/11/how-predictive-ai-will-change-shopping
  7. 7. Question # 2 How can you help people create something new?
  8. 8. Example https://99designs.com/
  9. 9. Example http://agilityhackathon.com/
  10. 10. Active participation Passive entertainment The future The past Hackathons
  11. 11. In many cases, customers have done research before setting foot in a store. By equipping store associates with that data, along with information about how frequently a customer visits the store, what they purchased on their last trip, and their typical spend, they can build deeper, more effective relationships and create more value for users. https://dupress.deloitte.com/dup-us-en/focus/internet-of-things/iot-retail-strategies.html
  12. 12. Question # 3 How can you help users save time?
  13. 13. Lower football field so the ball does not run away
  14. 14. In parking lots, sensors detect how many parking spots are available and inform drivers. http://www.mckinseyonmarketingandsales.com/the-future-of-the-shopping-mall
  15. 15. https://www.pddnet.com/news/2015/12/camera-system-guides-drivers-open-parking-spaces-crowded-lots
  16. 16. Question # 4 How can users help out get things done?
  17. 17. https://www.fixmystreet.com/report/842781
  18. 18. https://www.giffgaff.com/ invites users to help out do different kinds of work such as  handle customer support requests,  create ads,  provide input on strategy and pricing. http://www.digitalistmag.com/customer-experience/2015/12/14/what-is-the-customer-experience-in-a-digital-economy-03860570
  19. 19. At http://spiga-ristorante.ch/, customers order and pay for their food right at the entrance. A mobile device that customers get when ordering and paying for the food, lights up when the food is ready. Customers then pick up their food themselves. After finishing eating, customers bring their plates, cutlery, and glasses near the dishwashing machine. Some results of self service: 1. Prices are lower. 2. Customers get a little exercise. https://www.facebook.com/spigaristorante/photos/a.359917147466617.1073741831.359551147503217/393235250801473/
  20. 20. To learn to see customers as assets, talk about user needs at the start of every meeting. http://www.customerbliss.com/learning-about-customer-experience-competencies/
  21. 21. Question # 5 How can you help users have more joy using products?
  22. 22. If you make headphones, what about also helping people to listen better?
  23. 23. Further inspiration https://www.teacherspayteachers.com/Product/How-can-we-listen-better-1485898
  24. 24. Question # 6 How can we help each other use things?
  25. 25. Sources http://www.9flats.com/ https://www.airbnb.com/ http://campinmygarden.com/ https://www.couchsurfing.org/ https://roomorama.com/ http://www.wimdu.co.uk/
  26. 26. Sources http://www.autonetzer.de/ http://www.buzzcar.com/ http://www.deways.com/ https://www.drivy.com/ http://gomore.dk/ https://minbildinbil.dk/ https://www.nachbarschaftsauto.de/ https://sharoo.com/ http://www.tamyca.de/
  27. 27. Question # 7 How can we help people share ideas with and meet each other?
  28. 28. http://www.meetup.com/
  29. 29. Additional sources https://hbr.org/2011/04/experience-co-creation.html https://hbr.org/2013/09/the-truth-about-customer-experience https://hbr.org/2015/11/what-a-great-digital-customer-experience-actually-looks-like http://www.mckinsey.com/business-functions/operations/our-insights/the-ceo-guide-to-customer-experience https://readthink.com/the-true-meaning-behind-the-ceo-title-b4633e37eda9#.3h1xgz23r http://www.strategy-business.com/pictures/What-Good-User-Experience-Looks-Like http://www.strategy-business.com/article/Your-Employees-User-Experience-Should-Be-a-Strategic-Priority

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