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The Art of the Pitch - for St. Paul's Schools Entrepreneurship


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Entrepreneurship class led by Dr. Emily Ziegler, St. Paul's School for Girls, Brooklandville, Maryland

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The Art of the Pitch - for St. Paul's Schools Entrepreneurship

  1. 1. ST. PAUL’S SCHOOLS JAN 10, 2019 Frank Bonsal III, Director Towson University Venture Creation THE ART OF THE PITCH
  2. 2. FB3 - My Life as Practice Coach From the classroom, to the boardroom, to the ecosystem - blog post series here 15 Years as Teacher-Coach 15 Years as EdTech Investor 5 Years University E’ship, Ecosystem Leader Teacher-Coach EdTech Investor EdTech Ecosystem Leader Edupreneur Classroom to Boardroom Boardroom to Ecosystem 25+ years 2001 2013 Education E’shipTech Edtech PROFESSIONAL PARENT + VOLUNTEER
  3. 3. Academic - Major (CBE) - Minor (TU) Experiential - Student Launch Pad - Competitions Real-World - TU Incubator - Commercialization Entrepreneurship at Towson University Evolving to include a multitude of diverse stakeholders & networks Students (23K) Faculty/Staff (3K) Alumni (150K) Baltimore Metro (2.8M) Capital Region (9M)
  4. 4. TU Incubator Highlights A mission- and reputation-aligned incubator 100+ companies supported $30M outside capital $150M Economic Impact 45 current edtech member companies 1000+ jobs created 150+ interns40+ mentors
  5. 5. Multi-Pronged Solution Capital Support Distribution The three-legged stool of startup success
  6. 6. Region’s Substantive Edtech Events Chesapeake Region’s edtech-specific, value-added support Jess Gartner Allovue David Yaskin Faculty Guild Chip Paucek 2U Burck Smith StraighterLine Zach Posner Engrade Member Sessions Meet the Mentors Monthly Meetup Monthly Update Virtual Roundtable Member Events & Workshops
  7. 7. TU’s EdTech Innovation Showcase Capital Region’s best event to see what works and is scaling 2016-2018 Event Highlights Who Attended 40+ Participating Companies 300+ unique attendees in first three years of EdTech Innovation Showcase. Higher Education Towson U., U. Baltimore, UMBC, UMCP, Johns Hopkins, American Public U., Loyola U., Harrisburg U Science & Tech, Anne Arundel CC K-12 Schools Public School Districts & Agencies Baltimore Collegiate, Fusion Academy, Garrison Forest, Jemicy, Gilman, Maryvale, McDonogh, St. Paul’s Schools Baltimore City, Baltimore County, Montgomery County, Anne Arundel County, Maryland State Dept. of Ed. • Campus ESP • Classroom Parent • CourseArc • InferCabulary • Lessoncast • Mindprint • Nepris • OgStar Reading • PledgeCents • Prepmagic • Sentence Wheel • SchoolCNXT • Scrible • SmartyPrep • Speak Agent • Steppingblocks • Teachable Moments • TransitioningU • Workbench Strategic Partners Sylvan Learning, Calvert Education, StraighterLine, Allovue, Brookes Publishing, Lea(R)n Platform, Chessiecap “Great event, energy, and turnout. We’ll be back next year.” October 10, 2019
  8. 8. A Closer Look – Innovation Showcase Exhibit >> Present >> Network Exhibit - Tap diverse stakeholders - Direct marketing - Space to ‘publish’ Present - Max 1 hour - 2 min quick pitch - 1 Q&A - Rapid succession Network - Food & drink - Check-in games - Audience voting
  9. 9. What’s in a successful pitch? Some resources to consider
  10. 10. 10 Slides The 10 / 20 / 30 Rule Sizeable and with Massive Impact 1.Elevator Pitch (Overview) 2.Problem (Opportunity) 3.Solution (Unfair Advs.) 4.Product Demo 5.Sales & Marketing 6.Business Model 7.Team 8.Competition 9.Forecast 10.Status & Milestones 20 Minutes 30 Point Font
  11. 11. Frank Bonsal III, Director TOWSON.EDU/VENTURECREATION