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Corporate Social Media Strategy Framework <ul><li>Publish case studies </li></ul><ul><li>Q&A with top key influencers </li...
Corporate Social Media Strategy Framework <ul><li>Objectives  </li></ul><ul><ul><li>Invite customer interaction and sharin...
Corporate Social Media Strategy Framework <ul><ul><ul><ul><ul><li>Created by  Frank Strong </li></ul></ul></ul></ul></ul><...
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Corporate Social Media Strategy Framework

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An early concept for a corporate social media strategy framework. Looking back on 2009, we can see just how far we've come.

Published in: Business
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Corporate Social Media Strategy Framework

  1. 1. Corporate Social Media Strategy Framework <ul><li>Publish case studies </li></ul><ul><li>Q&A with top key influencers </li></ul><ul><li>Tips and tricks </li></ul><ul><li>Offer links (Delicious) </li></ul><ul><ul><li>Articles & blogs </li></ul></ul><ul><ul><li>Video </li></ul></ul><ul><li>Executive commentary </li></ul><ul><li>Industry analysis </li></ul><ul><li>Viral marketing </li></ul><ul><li>Instructive or demonstrative </li></ul><ul><li>Q&A with key influencers </li></ul><ul><li>Speeches </li></ul><ul><li>Event footage or interviews </li></ul><ul><li>Regular issues analysis </li></ul><ul><li>Q&A with reporters/bloggers </li></ul><ul><li>Attract Fans </li></ul><ul><li>News & announcements </li></ul><ul><li>Offer tip of the day </li></ul><ul><li>Invite comments </li></ul><ul><li>Point to LinkedIn Q&A </li></ul><ul><li>Develop contests </li></ul><ul><li>Event invitations </li></ul><ul><li>Embedded YouTube </li></ul><ul><li>Photo sharing </li></ul><ul><li>Corporate photos and logos </li></ul><ul><li>Event photos </li></ul><ul><li>Invite customer photos </li></ul><ul><li>Ask questions </li></ul><ul><li>React to comments </li></ul><ul><li>Submit news and blog posts </li></ul><ul><li>Tweet (nearly) everything </li></ul><ul><li>Don't’ overdo it! </li></ul>Industry Blogs
  2. 2. Corporate Social Media Strategy Framework <ul><li>Objectives </li></ul><ul><ul><li>Invite customer interaction and sharing among the company’s community </li></ul></ul><ul><ul><li>Drive traffic and awareness with useful and relevant content; </li></ul></ul><ul><ul><li>Encourage customers to talk (positively) about the company </li></ul></ul><ul><ul><li>React swiftly and appropriately to industry commentary </li></ul></ul><ul><li>Considerations </li></ul><ul><ul><li>Keep content useful and relevant </li></ul></ul><ul><ul><li>Avoid selling </li></ul></ul><ul><ul><li>Always welcome sharing and interaction </li></ul></ul><ul><ul><li>Be thick-skinned; not all will be rosy </li></ul></ul><ul><ul><li>Honesty is the best policy </li></ul></ul>
  3. 3. Corporate Social Media Strategy Framework <ul><ul><ul><ul><ul><li>Created by Frank Strong </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Blog: Sword and the Script </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Twitter: http:// twitter.com/Frank_Strong </li></ul></ul></ul></ul></ul>

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