Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

20 Golden PR and Content Marketing Ideas that will Outlive 2017

721 views

Published on

The trend in content marketing is about providing real value. It often means filling an information gap with a journalistic approach to creating understanding, ideas and analysis, that can’t be found anywhere else.

Published in: Business
  • Be the first to comment

20 Golden PR and Content Marketing Ideas that will Outlive 2017

  1. 1. 20 Golden PR and Content Marketing Ideas that will Outlive 2017 www.swordandthescript.com
  2. 2. No matter what marketing trends we find emerging, or discipline of marketing we practice, the core tenant of audience identification remains essential. https://www.swordandthescript.com/2017/10/great-corporate-stories/
  3. 3. Social media is just one of dozens of options available. There are other ways to reach an audience that are harder to do initially, but more stable in the long run, including building an audience of your own. https://www.swordandthescript.com/2017/09/brand-engagement-social-media/
  4. 4. The trend in content marketing is about providing real value. It often means filling an information gap with a journalistic approach to creating understanding, ideas and analysis, that can’t be found anywhere else. https://www.swordandthescript.com/2017/08/pr-opportunity-journalism/
  5. 5. Marketing needs to accept accountability, but it also needs the authority to execute. Marketing can’t have it both ways – and the business can’t either. https://www.swordandthescript.com/2017/07/marketing-accountability/
  6. 6. It is better to draft a simple one-page content marketing plan – and start executing – than it is to have a voluminous award-winning plan that never gets off the ground. https://www.swordandthescript.com/2017/06/implement-content-marketing-b2b/
  7. 7. The risk in trend watching is the hypnosis of chasing cool to little avail. Instead, try leaving a window for experimentation while operationalizing the core aspects of marketing. Build systems and processes that consistently produce measurable results with business impact and then iterate and improve. https://www.swordandthescript.com/2017/06/internet-marketing-trends/
  8. 8. When most competitors in a vertical market all begin to sound the same, the only defining difference is price. https://www.swordandthescript.com/2017/05/content-marketing-marketing-content-gartner/
  9. 9. All the links and shares in the world don’t count for too much unless you have the content subscriber mechanisms in place to attribute revenue over time. https://www.swordandthescript.com/2017/05/content-marketing-boldness/
  10. 10. Effective communication is complicated: Just because a message is sent doesn’t mean it’s been received. Just because it’s been received doesn’t mean it’s been understood. Just because it’s been understood doesn’t mean it will affect behavior. Just because it affects behavior doesn’t mean it will affect it in the manner in which we had hoped. https://www.swordandthescript.com/2017/04/words-really-matter/
  11. 11. You only get one shot at making a good first impression – and that’s true for corporate apologies too. https://www.swordandthescript.com/2017/04/corporate-apology-genuine/
  12. 12. Content marketing is like exercise. The more you do it the faster you become and the further you can go. https://www.swordandthescript.com/2017/11/habits-successful-bloggers/
  13. 13. It’s a whole lot easier to ask a customer to do a media interview, if you’ve already built some trust with them. A simple way to do this is to request an interview for a corporate blog. https://www.swordandthescript.com/2017/03/media-referenceable-b2b-customers/
  14. 14. PR is an approach, not series of tasks to be done every day. https://www.swordandthescript.com/2017/03/public-relations-history-crossroads/
  15. 15. By definition, best practice is what everyone else is doing where a significant part of marketing is standing out. https://www.swordandthescript.com/2017/03/best-practice-marketing-different/
  16. 16. The central responsibility of the creative marketer – to convert the uninteresting into something interesting. https://www.swordandthescript.com/2017/02/storytelling-b2b-marketing/
  17. 17. The key to repurposing in content marketing is add value along the way. Weave in new data, commentary, or perspective from both inside and outside the organization. Make it better with every iteration. https://www.swordandthescript.com/2016/12/repurpose-content-marketing/
  18. 18. Few businesses realize the full potential of the content they’ve already created. It’s a continuous effort to produce more and more, without really thinking through distribution. https://www.swordandthescript.com/2016/11/content-marketing-public-relations/
  19. 19. In the modern PR environment, what you do with coverage once you’ve earned it, is every bit important as earning it in the first place. https://www.swordandthescript.com/2016/11/facebook-ads-b2b-marketing/
  20. 20. Marketing, in so far as the web is concerned, is as much a career as it is a continuing education. https://www.swordandthescript.com/2017/09/forever-students-marketing/
  21. 21. Repurposing content does not mean regurgitate. Rather, PR should apply the editorial filters that come second nature, weave insight from other sources, and generally, add value along the way. https://www.swordandthescript.com/2016/11/content-marketing-public-relations/
  22. 22. A must read! 20 Insightful PR and Marketing Predictions for 2018
  23. 23. Was this good stuff? Subscribe to the weekly blog here. Subscribe to the monthly newsletter here. Twitter | LinkedIn | Facebook
  24. 24. About Sword and the Script Media, LLC Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran- owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on building consistent, sustainable, and process- driven programs for PR, content marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes. Resources: Leadership | Services | The Backstory

×