Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Bloggen neben dem Job

1,841 views

Published on

Persönlicher Erfahrungsbericht eines privaten Bloggers, der zufaellig auch Arbeitnehmer ist.

Published in: Business
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THI5 BOOKS INTO AVAILABLE FORMAT (Unlimited) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ACCESS WEBSITE for All Ebooks ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

Bloggen neben dem Job

  1. 1. Bloggen neben dem Job <ul><ul><li>INJELEA.de - IN J edem E nde L iegt E in A nfang </li></ul></ul><ul><ul><li>Persönlicher Erfahrungsbericht eines privaten Bloggers, der zufällig auch Arbeitnehmer ist. </li></ul></ul>
  2. 2. Frank Hamm <ul><li>45 Jahre, Schwabenheim an der Selz (bei Mainz) </li></ul><ul><ul><li>Bundeswehr </li></ul></ul><ul><ul><li>Studium Wirtschaftswissenschaften </li></ul></ul><ul><li>Arbeitnehmer: </li></ul><ul><ul><li>Seit 1990 in IT oder IT-nahen Tätigkeiten </li></ul></ul><ul><ul><li>Seit 2000 Betreuung Intranet und Internetauftritt eines Unternehmens </li></ul></ul><ul><ul><li>Seit 2005 im Bereich Corporate Communications </li></ul></ul>
  3. 3. Bloggen neben dem Job <ul><li>Vor fast zwei Jahren begann ein privates Blogprojekt </li></ul><ul><ul><li>Privat? Job? </li></ul></ul><ul><li>Entwicklung des Blogs </li></ul><ul><ul><li>Zahlen, Inhalte </li></ul></ul><ul><li>Was bringt es einem Arbeitnehmer, wenn er nebenbei bloggt? </li></ul><ul><ul><li>Themen, Erfahrungen, Horizonte </li></ul></ul>
  4. 4. Rauskommen und Spielen <ul><li>Das Cluetrain Manifest ( Wikipedia ): </li></ul>These 84: Wir kennen ein paar Leute aus eurer Firma. Sie sind online recht cool. Habt ihr noch welche von der Sorte, die ihr versteckt? Dürfen sie rauskommen und mitspielen?
  5. 5. INJELEA <ul><li>&quot;Spaßprojekt&quot; </li></ul><ul><li>Privat motiviert </li></ul><ul><li>Themen, die mich beschäftigen </li></ul><ul><li>Erkenntnis: Absolute Trennung (Mensch <=> Arbeiter) ist nicht möglich </li></ul>
  6. 6. Entwicklung <ul><li>Sommer 2005: </li></ul><ul><ul><li>Rauskommen, keiner spielt mit (mir) </li></ul></ul><ul><li>Winter 2007: </li></ul><ul><ul><li>Zuhörer, Mitspieler </li></ul></ul>[ Quelle: StatCounter ]
  7. 7. Mitspieler (RSS-Zuhörer) <ul><li>Regelmäßige Abonnenten </li></ul><ul><li>Technik (Blog/RSS) spielt keine Rolle </li></ul>[ Quelle: FeedBurner ]
  8. 8. Blogosphäre <ul><li>Toplisten / Rangfolgen sind &quot;ganz nett&quot; </li></ul><ul><li>Unterschiedliche Definition und Interpretation </li></ul><ul><li>Keine Aussage über persönliche Relevanz </li></ul>[ Quelle: Blogscout.de ]
  9. 9. Themen <ul><li>2005 </li></ul><ul><ul><li>Regionales, Zeitgeschehen, Politik √ </li></ul></ul><ul><ul><li>Technik, Webdienste, Web 2.0 √ </li></ul></ul><ul><ul><li>Banales (&quot;Katzenkontent&quot;, &quot;Hummelstich&quot;) √√ </li></ul></ul><ul><li>2007 </li></ul><ul><ul><li>Banales √ </li></ul></ul><ul><ul><li>Regionales (Veranstaltungen, Ereignisse) √ </li></ul></ul><ul><ul><li>Webdienste, (Technik,) Intranet, Web 2.0 √ </li></ul></ul><ul><ul><li>Zeitgeschehen, Politik, Werte √√ </li></ul></ul><ul><ul><li>Kommunikation, Führung, Public Relations √√ </li></ul></ul>
  10. 10. Arbeitnehmer (1) <ul><li>Arbeitnehmer haben Interesse an Weiterbildung (Arbeitgeber ...) </li></ul><ul><li>Meine primäre Interessen zunächst </li></ul><ul><ul><li>Technik (PHP, (X)HTML, CSS, ...) </li></ul></ul><ul><ul><li>Intranet (System(e), Kommunikation) </li></ul></ul><ul><li>Erweiterte Interessen inzwischen </li></ul><ul><ul><li>Kommunikation, Public-Relations, Web 2.0 </li></ul></ul>Arbeitnehmer im rechtlichen Sinn des Begriffs ist, wer auf Grund eines privatrechtlichen Vertrags (Arbeitsvertrag) für einen anderen unselbständige Dienste gegen Entgelt zu erbringen verpflichtet ist. [ Wikipedia ]
  11. 11. Arbeitnehmer (2) <ul><li>Privates Bloggen </li></ul><ul><ul><li>Verschwiegenheitspflicht ( Wikipedia ) </li></ul></ul><ul><ul><li>Arbeitsvertrag </li></ul></ul><ul><ul><ul><li>Individuelle Regelungen? </li></ul></ul></ul><ul><ul><li>Betriebsvereinbarungen </li></ul></ul><ul><ul><li>Blogging Policy </li></ul></ul><ul><ul><li>Kein Bloggen in der Arbeitszeit </li></ul></ul><ul><ul><ul><li>außer, wenn Regelungen dies explizit erlauben </li></ul></ul></ul>
  12. 12. Bloggen verändert <ul><li>Martin Oetting (ConnectedMarketing) : </li></ul><ul><li>Kein PR-Fachmann </li></ul><ul><li>Keine Krise </li></ul><ul><li>... und doch verändert: Neue Themen, neue und andere Menschen </li></ul>Ausserdem hat er [Tony Falconi, A.d.V.] erzählt, dass es unter 40-50jährigen PR-Fachleuten ein “Disintermediation Syndrom” gibt: viele Leute in diesem Alter beginnen sich für die digitale PR-Welt zu interessieren, und stellen dann fest, dass ihre Rolle dort so anders, so... unwichtig wird, dass sie sich, sofern sie überhaupt dabei mitmachen können, völlig verändern und neu erfinden müssen. Das führt bei manchen zu intensiven persönlichen Krisen.
  13. 13. Gespräche <ul><li>Das Cluetrain Manifest : </li></ul><ul><li>INJELEA - Credo: </li></ul>These 1: Märkte sind Gespräche. Menschen sind Gespräche. These 2: Märkte bestehen aus Menschen, nicht aus demographischen Daten.

×