Reputation management


Published on

If you happen to have an unhappy customer who wants the world to know what he or she thinks about you, your business can be dragged through the mud. Therefore, online reputation management is something that businesses of all sizes need to be aware of and actively involved in if they want to protect their image.

  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Reputation management

  1. 1. 10 ReputationManagement Tips for Your Local Business Presented by: Fran Hylinski 408-480-5637
  2. 2. Google Yourself  Google your business name to find out what is being said about your business online  The only way to manage it is to “know” about it
  3. 3. Answer Negative Reviews  Do not ignore negative comments  Be proactive and talk to the person who wrote the review to see how you can fix the problem  This shows the public that you care
  4. 4. Start Blogging  Blog posts help push down negative reviews and get them off of page one  The more you blog, the faster your blog posts will fill up the search engine results
  5. 5. Distribute Press Releases  Publish press releases on a regular basis to keep a steady stream of fresh, positive content on the web about your business  Press releases can also push down negative customer reviews in the search engine results
  6. 6. Get Social  Google places a lot of quality on social media sites – the more social media profiles you have, the better  Ask your happy social media followers/customers to leave reviews for your company
  7. 7. Join Industry Specific Forums  Find forums related to your industry and join them  Become active on these forums and always have your business link in your signature if allowed  Frequently offer insight and advice about your industry; become the authority in your local area
  8. 8. Practice Search Engine Optimization  Make sure your website and other web properties are fully optimized  Be sure to use the right keywords  Good for more exposure and for building a strong reputation in terms of relevance and importance
  9. 9. Think Before You Speak Online  Once you poste information on the web, it is out there and can’t be taken back so post carefully  Can what you’re about to say HURT your business? If so, don’t say it
  10. 10. Use Photos Online and Optimize Them  People like to see who they’re doing business with so the more photos the better  Have photos of yourself, your business, your employees, and your products posted online  Use keywords to name your photos so they rank in the search engines
  11. 11. Buy Domains with YourBusiness Name in Them  Once you purchase these domains, put up smaller sites related to your business  Sites should rank easily due to your business name being in them  These sites will help push down any negative customer reviews in the search engines
  12. 12. If you would like more information about reputation management, contact me at 408-480-5637 for a FREE Consultation Fran Hylinski 408-480-5637