Blog writing presentation


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Blog writing is a strong marketing tool that is often overlooked by many business owners who need a stronger connection with local consumers. This could be due to the fact that they think it won’t add any value to their business, but this couldn’t be further from the truth.

Content is king when it comes to online marketing. Therefore, the more content you have available on the web, the better. The search engines love fresh, unique content and they reward it by making sure it gets the attention it deserves in the rankings.

Furthermore, your customers and potential customers would find immense value in consistent content from your business. Not only does it show that you’re alive and kicking in your local market, but it also shows them that you are the authority.

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Blog writing presentation

  1. 1. 10 Blog Writing & Posting Tips for Your Local Business Presented by: Fran Hylinski 408-480-5637 LOGO fran@footprint2pointo.com
  2. 2. Tip #1 Choose a Blog Platform thatBest Fits Your Business Needs  Self-Hosted Blog –More control and options so this type is recommended  Hosted Blog – Limited options and less control, but OK to use as a starting point. Most popular hosted blogs are and
  3. 3. Tip #2Use Relevant Keywords in Your Blog Posts  People enter certain keyword terms when searching for local products or services  You should use these same keywords in your blog posts  Will help you show up higher in the search engine results – drawing in your target market
  4. 4. Tip #3Incorporate Location-Based SEO in Your Blog  Results are geo-targeted, so this will help you capture those who are in your particular area  Include your city’s name in your blog post headlines  Don’t over-do it
  5. 5. Tip #4Keep Your Posts Short and Sweet  People love high-quality content, but do not want to read lengthy, drawn-out content  Stay “on-topic”  Get all of the important points across in a timely manner
  6. 6. Tip #5Use Bullet Points in Longer Posts  Break up your longer posts by using bullet points  More visually appealing  Makes content a lot easier to follow and read
  7. 7. Tip #6Proofread Your Posts Before Posting  First impressions are everything  Proofread your content BEFORE posting  Look for Typos and Grammatical Errors  Unprofessional posts could turn off customers and potential customers
  8. 8. Tip #7Use Images in Your Posts  People are naturally attracted and drawn to content that has images  Add images to your blog posts to spice them up and to break up the content
  9. 9. Tip #8Remain Consistent withYour Posting Schedule  Once you start posting, don’t top  Do not go months at a time without posting as your audience will lost interest  Create a consistent schedule to post
  10. 10. Tip #9Make a List of Blog Post Ideas Ahead of Time  Don’t let yourself run out of ideas  Set aside some time to sit down and write down at least 20 blog post ideas  Do this every so often to ensure you always have fresh ideas  Write the content yourself or outsource it
  11. 11. Tip #10Provide Value on Your Blog  Keep your blog entertaining, informative, and engaging for your target audience  This will keep them coming back for more  When trying to decide on topics, ask yourself what THEY would want to know
  12. 12. If you would like more information about blogging, contact me at 408-480-5637 For a FREE Consultation Fran Hylinski 408-480-5637 LOGO