Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Pon tus sueños a trabajar. Emprende

2,584 views

Published on

Ponencia presentada durante el "Día de la Persona Emprendedora de Andalucía"

Published in: Business, Technology
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m77EgH } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m77EgH } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • accessibility Books Library allowing access to top content, including thousands of title from favorite author, plus the ability to read or download a huge selection of books for your pc or smartphone within minutes ,Download or read Ebooks here ... ......................................................................................................................... Download FULL PDF EBOOK here { http://bit.ly/2m6jJ5M }
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Pon tus sueños a trabajar. Emprende

  1. 2. ¿Sabes innovar ? Los 7 movimientos Dia de la Persona Emprendedora Cádiz, 27 de mayo de 2010 Franc Ponti, profesor de EADA Business School (Barcelona)
  2. 3. Creatividad : capacidad humana para generar ideas o conexiones imaginativas en un determinado campo, con cierto nivel de originalidad y aportación de valor Innovación : capacidad organizativa para convertir una buena idea en un producto, servicio, proceso, etc. valorado con éxito
  3. 5. 1. Pensar Zen (Think Zen ) <ul><li>Vaciar la mente </li></ul><ul><li>Intuición-tendencias </li></ul><ul><ul><li>www.infonomia.com </li></ul></ul><ul><ul><li>www.springwise.com </li></ul></ul><ul><li>Tiempo para pensar </li></ul><ul><li>Re-dirigir constantemente el rumbo de la empresa </li></ul>
  4. 6. Un ejemplo de filosofia ZEN <ul><li>70 – 20 - 10 </li></ul>
  5. 7. 2. Pensar Po (Think Po ) <ul><li>Desafiar los convencionalismos del sector </li></ul><ul><li>Cuestionamiento y preguntas fantásticas (¿Por qué? ¿Y si...?) </li></ul><ul><li>Buscar la diferencia, la diferenciación </li></ul>
  6. 8. PO: El Bulli <ul><li>Filosofía de provocación y </li></ul><ul><li>cuestionamiento constante </li></ul><ul><li>Equipos creativos de </li></ul><ul><li>desarrollo de nuevas ideas </li></ul><ul><li>“ La creatividad es no copiar” </li></ul><ul><li>Màs allá de la comida: servir </li></ul><ul><li>emociones y experiencias </li></ul><ul><li>Buscar los límites </li></ul>
  7. 9. Umpqua Bank: not a bank
  8. 10. Everland
  9. 11. 3. Abrir la mente (Think Open ) <ul><li>Curiosidad </li></ul><ul><li>Aprovechar la inteligencia que nos rodea </li></ul><ul><li>Aprender de otras realidades, mirar en otros mundos </li></ul><ul><li>Redes sociales </li></ul><ul><li>Crowdthinking-crowdsourcing: inteligencia colectiva </li></ul>
  10. 12. JONE’S SODA <ul><li>Social Business </li></ul><ul><li>Blue Bubblegum </li></ul><ul><li>D’Peach Mode </li></ul><ul><li>Bohemian Raspberry </li></ul><ul><li>Los diseños de las etiquetas </li></ul><ul><li>provienen de los consumidores (pack de 12 botellas con diseño propio por 35$). </li></ul><ul><li>No se trata de hacer bebidas de soda, se trata de conectar una marca con el cliente. </li></ul>
  11. 13. Equipo: KH Lloreda <ul><li>Estrategia definida de innovación </li></ul><ul><li>Constitución de equipo de INNOVAS </li></ul><ul><li>Formación en técnicas creativas y estrategias </li></ul><ul><li>de innovación </li></ul><ul><li>OPEN DAY </li></ul><ul><li>Transmisión en cascada al resto de la empresa (80) </li></ul>
  12. 14. 4. Pensar con fluidez (Think Flow ) <ul><li>Aprender a pensar en equipo </li></ul><ul><li>Divergencia y Convergencia </li></ul><ul><li>Evitar EGO, AUTOCENSURA y JUICIOS </li></ul><ul><li>CANTIDAD </li></ul><ul><li>Aprovechar metodologias que proporcionen fluidez </li></ul><ul><li>Prototipos, experimentos </li></ul>
  13. 15. La fluidez creativa de IDEO <ul><li>10 tipologías de innovadores trabajando articuladamente para obtener éxitos para otras empresas </li></ul><ul><li>Métodos antropológicos de investigación de tendencias </li></ul><ul><li>Equipos interdisciplinares creativos (ingenieros, biólogos, lingüistas, MBA’s, diseñadores, psicólogos, antropólogos, expertos en MK…) </li></ul>
  14. 16. 5. ¡Emocionarse! ( Get Emotional! ) <ul><li>Aprender a expresar y transmitir contenidos emocionales : empresas que explican historias que atrapan </li></ul><ul><li>Si no nos emocionamos no podremos transmitir emociones. No se trata tanto de trabajar sino de CONECTAR , ¡¡¡¡hacer vivir EXPERIÈNCIAS MEMORABLES, TRANSFORMADORAS!!!! </li></ul><ul><li>Representar, hacer diagramas, mapas mentales , dibujos... </li></ul><ul><li>Usar todos los sentidos para acercarnos a otras realidades </li></ul>
  15. 18. 6. Alegrar la mente (Think Happy ) <ul><li>La mejor motivación no es el dinero sino la PASIÓN </li></ul><ul><li>Apasionarse y encontrar el estado de fluidez ( Flow ) </li></ul><ul><li>Ansiedad, Ira y Tristeza: mal rollo </li></ul><ul><li>¡¡Enviar los miedos a hacer gárgaras!! (No-Miedo) </li></ul><ul><li>Construir utopías y perseguirlas </li></ul>
  16. 19. El ejemplo de Imaginarium Primer vector: pasión por divertir a los niños Segundo vector: fomentar la formación y el desarrollo infantil Tercer vector: valores para los “invitados” (seguridad, no sexismo, no belicismo...) 340 puntos de venta en 28 países. Estrategia de diferenciación. 89% de mujeres...
  17. 20. 7. Pensar entre todos (Think Team ) <ul><li>Aceptar, escuchar, COLABORAR </li></ul><ul><li>Desarrollar estrategias de ganar-ganar </li></ul><ul><li>Crear Equipos Creativos de Alto Rendimiento (ECAR) </li></ul><ul><li>Comprender que 2+2 pueden ser mucho más que 4 </li></ul><ul><li>Necesitamos gente que quiera hacer COSAS GRANDES, IMPACTAR EL MUNDO </li></ul>
  18. 21. Whole Foods <ul><li>Arquitectura de innovación a principios de los 90: creciente preocupación por el uso de pesticidas, población cada vez mayor de gente consciente de lo que come y deseo de vivir de manera más sostenible (ecología). </li></ul><ul><li>Misión: “comunidad que trabaja unida con el fin de crear valor para otras personas” </li></ul><ul><li>Diferencias salariales de 19 a 1 (media de las 500 Fortune 400 a 1) </li></ul><ul><li>194 tiendas y 6.000 millones de dólares en ventas </li></ul><ul><li>Fuerza extraordinaria de los equipos y de la cooperación . Compensaciones en función de asunción de retos y responsabilidades. </li></ul><ul><li>Frase clave en WF: “usted, y no un jefe distante, es quien controla su propio éxito” </li></ul><ul><li>Extraordinaria transparencia de gestión </li></ul><ul><li>Whole Foods. Whole People. Whole Planet </li></ul>
  19. 22. Life Straw
  20. 23. Bibliografía y referencias web <ul><li>“ Pasión por Innovar” Franc Ponti y Xavier Ferràs. Granica </li></ul><ul><li>“ INNOVACCION. 7 movimientos para construir una empresa innovadora”. Franc Ponti. Granica </li></ul><ul><li>“ La alquímia de la innovación” Alfons Cornella y Antonio Flores. Infonomía </li></ul><ul><li>“ La estrategia del océano azul” . Chan Kim y Renée Mauborgne. Granica </li></ul><ul><li>“ Thinkertoys” Michael Michalko. Gestión 2000 </li></ul><ul><li>“ El futuro del management”. Gary Hamel. Paidós Empresa </li></ul><ul><li>“ La empresa creativa” Franc Ponti. Granica </li></ul><ul><li>www.francponti.com </li></ul><ul><li>www.creativethinking.net </li></ul><ul><li>www.neuronilla.com </li></ul><ul><li>www.infonomia.com </li></ul>

×