ACCESS AGRICULTURE OFFERS AFRICA ITS FIRST FARMER VIDEO-AUDIO WEBSITE Florent Okry (PhD) Regional coordinator West and Central Africa Access Agriculture email@example.com www.accessagriculture.org Atelier de formation des facilitateurs du processus « User Led Process » 10 -12 janvier 2013 à l’hôtel Merina, Yaoundé, Cameroun
Introduction• Agricultural advisory services in developing countries face many challenges, one of which is to respond meaningfully to farmers’ diverse demands for advice on crop, livestock, fish, processing, business, finance and marketing issues. With limited resources advisors struggle to reach the millions of farmers.• Across countries, research institutes, universities, NGOs, extension services, companies, radio stations and farmer-based organisations are going to considerable efforts to find or develop suitable training materials for their staff and the farmers with whom they work.
• Video-mediated learning has gained importance across Africa: Good quality videos merge theoretical notions contained in books, booklets, research notes with farmers’ knowledge and practices by having farmers show and explain how the technology works• Access Agriculture aims to promote video-mediated learning
What is AA?Access Agricultureis an international NGO that encourages the use of trainingvideos to help farmers improve their profits.serves as an independent global broker, showing which videosare available, in which subjects and in which languages.offers a platform for agricultural R&D staff, serviceproviders, extension agents, communication professionals andrepresentatives of farmer organisations to see what trainingvideos are available and request new language versions.
We achieve this through continuous investment in expandingand strengthening our professional network: we welcome theopportunity to interact with AIF regional platformTo develop local language versions, mass multiply anddisseminate agricultural training videos, we collaborate withmore than 200 communication professionals across the globe
What do we offer?The FIRST AFRICAN FARMER VIDEO-AUDIO WEBSITEEstablished with the support of: Agro-Insight, CountrywiseCommunication, Swiss Agency for Development and Cooperation (SDC)and Streaming TankEnable farmers to share experiences on a wide range of agriculturalissues e.g. crop production and processing, sustainable landmanagement and business skills.Offer multiple languages videos and audio to Agricultural R&Dstaff, service providers, extension agents, communicationprofessionals, representatives of farmer organisations, universities andso onEncourage organizations to place their training videos on the websitefor large dissemination
Indication on useVideos hosted on the Access Agriculture website have been:• Translated into more than 40 national and local languages• Disseminated across Africa and South Asia (more than 45,000 VCDs & DVDs)• Watched by farmers in Bangladesh, Benin, Burkina Faso, Burundi, Central African Republic, Chad, DR Congo, Ethiopia, Gambia, Ghana, Guinea, India, Kenya, Madag ascar, Mali, Nepal, Niger, Nigeria, Rwanda, Senegal, Sierra Leone, Tanzania, Togo and Uganda (24 countries).
Use of videos on AA website by TV stationsEnglish, French or national language versions broadcasted in:Burundi : Télévision Nationale du BurundiCentral African Republic : Télévision CentrafricaineDR Congo : Community television of Kinzau-MvueteGambia : GRTVGuinea : RTGNepal : NTVNiger : Canal3 in MalanvilleNigeria : Nigerian Television Authority (federal ) and Broadcasting Service of Ekiti StateUganda : UBC
Use of videos by radio stations (hands-off experiment in Benin)
Name of % VCD Method of awareness raising Mode of VCD distributionradio distributedAlaketu 94 Announcement Sales: 6 (n = 150) Gift: 135 (120 to FA, 10 to farmers and 5 to staff)Tonassé 92 Announcement Sales: 5(Covè) (n = 120) Gift: 105 to winners of quizzes on agriculture and to individual farmersIlèma 64 Announcement Sales: 0(Dassa) (n = 120) Gift: 77 (farmers, farmer associations and NGOs)Collines FM 100 Advertisements in three Sales: 150(Glazoué) (n = 240) languages at least three times a Gift: 90 to winners of quizzes and to individual day. farmers who requested copies after they participated in quizMono FM 0 No action taken Na(Comé) (n = 40)FM Kouffè 100 Announcement Sales: 6 ; Gift: 14 (farmer associations and(Bassila) (n = 20) individual farmers)Solidarité 100 Transferred VCD to the chairman Sales: 0FM (n = 20) of the federation of the farmer Gift: 20 (CeCPA, NGO, farmers and farmer(Djougou) associations of Djougou association)Radio 100 Chairman federation of FA sold Sales: 30Ouaké (n = 100) most of them Gift: 70Radio 100 Announcement Sales: 0Tanguiéta (n = 100) President of one farmer group Gift: 100(Tanguiéta) collected a copy. Radio staff
Feedback from users (1)• “It is now easy, with these videos, to talk about rice cultivation to farmers, even to the most experienced ones. They welcome me when I visit them and I now feel more appreciated, likely because now I am less theoretical. I can confidently repeat what I have seen in the video in their field”. Gnancadja A., extension agent, Benin• These images give us the visible answer to all information that we have heard and discussed during the farmer field school meetings. The DVD “Fighting Striga” needs to be shown in all those villages that have not attended the FFS activities, so that they also can see the different methods for controlling Striga.” Youssou Arama, Farmer Trainer, Thien- Doucourani, Mopti region, Mali
Feedback from users (2)• “We learned how to grow our rice, all the agronomic practices, and had a big difference. Like one day, Sylvia called us and invited us to view a video. It helped us a lot. The first thing it helped us to sort out seed, to know what kind to plant, and it showed us how to dry our rice. The video changed a lot of our lifestyle. When I talk about drying rice, we used to put the rice on the ground and it mixed with stones and this was reducing the quality of the rice, because it would be mixed with cow dung and stones and chickens would play in it.” Saalongo Nsereko John, Namulonge, Uganda.
Our leading project: Video for Farmers• Funded by Swiss Agency for Development and Cooperation (SDC)• From 2013-2018, split in two phases and starting in Africa• Coverage Area: Africa and Asia• In Africa: Benin, Egypt, Kenya, Malawi, Mali and Uganda• In each country: NGOs, farmer organisations, research and extension institutes, universities
Specific activities• Partners (12) in video production (3 years) – Budget and Video production kit – Training workshops in video production – Technical support in script research, script writing development, filming and editing (3 years) – Video production (2 videos / partner organisation / year)
• Partnering universities (6+)Research areas: the organizational, institutional and economicimpacts of videos use; the institutional or cultural barriers to thedevelopment of video-mediated learning; social inclusion etc. – 2-3 master theses/university/per year (5 years) – 1 PhD thesis/university (5 years)
Enquiries and firstname.lastname@example.orgHeadquarter: Apartment B2, Tausi Apartments, Lantana Road, WestlandsP.O. Box 66158 – 00800 WestlandsTel: +254 20 2108300Nairobi, KenyaContact pers. Mukumu Bob Muchina (Executive Secretary);E-mail: email@example.comRegional office West and Central Africa:Maison Sacca Boco Charles I. , Arconville, Abomey CalaviTel: 00229 94109582041 BP 13, Cotonou, BeninContact pers. Florent Okry E-mail: Florent@accessagriculture.org