Dilidil customer referral platform using social media


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Dilidil customer referral platform using social media

  1. 1. Customer referral platform using social mediaFrançois Lecharpentier – Jérôme Pernollet 1
  2. 2. Sometimes the simplest ideas are the best ideas!• Innovative & simple• Exploitation of Social Media• Low cost & easy to implement• Reliable• Guaranteed Return on Investment Dilidil platform will bring to you and your customer the power of the best referral program using Social Media 2
  3. 3. What’s in it for you ?• Acquisition of new customers• Brand awareness on social networks• Increased customer loyalty What’s in it for your customer ?• Recommendations and discounts for their friends• Rewards for their successful referrals 3
  4. 4. How it works1. Your customer is asked to spread your referral promotion through social networks2. The friend reads the ad, clicks and visits your e-shop3. When the friend purchases, the Dilidil platform identifies the referrer of the purchase and delivers the reward 4
  5. 5. Overview of the 3 SUISSES.fr referral fan process• 3 SUISSES.fr community manager posts an invite on the fan page to refer their current promotion to their friends.• Dilidil provides the tool to spread the referral offer which allows fans to share and recommend the message on one or more social networks.• The fan posts the recommendation on his wall.• If the friend clicks, he is then redirected to the referral promotion dedicated landing page. In doing so he is identified as coming from the fan referral post.• When the friend purchases at 3 SUISSES.fr, the referrer will then receive an email sent by Dilidil with his reward. 5
  6. 6. 1. Presentation of the offer on the fan page dedicated to potential referrerswww.facebook.com/3s uisses Link to the landing page http://bit.ly/R6JzwN 6
  7. 7. 2. Landing page dedicated to referrers Email Social networks available 7
  8. 8. 3. The referrer shares(ex below on Facebook) 8
  9. 9. 4. Example of a referral on the wall of the referrer Clickable areas 9
  10. 10. 5. A friend clicks on the referral andlands on a dedicated page for referee 10
  11. 11. 6. Then the referee buys on 3 SUISSES.fr Dilidil will send an email with the reward to the referrer 11
  12. 12. Setting up the program within in the Dilidil platform• Creating the referral mechanism: – Encourage the referrer with a text – Motivate the referee with an attractive offer, and an ad (image, title and description) – Define the rules to validate the referral (minimum per referred purchase, fixed and/or proportional reward…)• Follow the performance of your offer through detailed statistics Available social networks: Facebook , Twitter, Google+, Pinterest, LinkedIn, Viadeo, Xing… 12
  13. 13. Easy platform• Easy to implement – One simple conversion TAG (.js) for all the functionalities – Already integrated in best in class TAG management systems – Modules for common e-shop softwares• Full and supported specific integration on request• Full SAS, no additional maintenance cost 13
  14. 14. TAG management Partnerse-Shops Partners 14
  15. 15. ReferencesPress & Awards 15
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