HOME TRENDSTREND BOOKEDITION #1DECRYPTION OF THE HOME DESIGN TRENDSEXCLUSIVE ICONOCLAST / EXPRESS ROULARTA SERVICES STUDY ...
CONTENTS1   Methodology                 5   Full utility                                    RETURN TO MINIMALISM2   The fu...
OBJECTIVESBoasting 5 large decoration brands (Maison Française, Maisons Côté Sud, Maisons Côté Ouest, Maisons CôtéEst, Viv...
METHODOLOGYSTUDY CARRIED OUT BY 1   TRACK THE TRENDS IN FRANCE AND ON AN INTERNATIONAL LEVEL     DISCOVERING TRENDS AT SPE...
HOME TRENDS PRINCIPAL SOURCESSOURCESTRADE FAIRS                                       CATALOGUESMAISON&OBJET              ...
HOME TRENDSTHE HABITAT, SNAPSHOT OF AN ERASTRONG CONSUMPTION TRENDSBIRTH OF A ‘NEW MODESTY’ « THIS WHOLE CRISIS, IT’S LIKE...
HOME TRENDSTHE HABITAT, SNAPSHOP OF AN ERASTRONG CONSUMPTION TRENDSTHE KIDS ARE BACK HAPPINESS, HAPPINESS ‘JOYOUS CAPRICES...
HOME TRENDSHOME TRENDS4            large creative areas were identified in 2009 for the home. Howeverthere is a latency pe...
HOME TRENDS                                                          THE FUNCTIONS OF THE HOME                            ...
HOME TRENDS                                                                THE FUNCTIONS OF THE HOME                      ...
HOME TRENDS4 BIG DESIGN AREAS                                                                           RANK        REGIST...
HOME TRENDSRANK   REGISTERS1      + + +       + + +       + + +                   THE IDYLLIC REFUGE                   THE...
HOME TRENDS                                               THE IDYLLIC REFUGENESTING        SOFT              WHITE        ...
HOME TRENDS                                                                                   THE IDYLLIC REFUGE          ...
HOME TRENDS                                                    THE IDYLLIC REFUGEnesting refugethe fantasy of the cabin an...
HOME TRENDS                                                         THE IDYLLIC REFUGEnesting refugethe fantasy of the cab...
HOME TRENDS                                                                                 THE IDYLLIC REFUGEPhat Knits  ...
HOME TRENDS                                         THE IDYLLIC REFUGE                           soft furnishing          ...
HOME TRENDS                                                                                                  THE IDYLLIC R...
HOME TRENDS                                                              THE IDYLLIC REFUGEwhite serenitysoothing puritySC...
HOME TRENDS                       LE REFUGE IDYLLIQUEwhite serenitysoothing purityDECO IDEAD AT MARTINMARGIELA’S HOUSEVIVR...
HOME TRENDS                                     THE IDYLLIC REFUGE                        zen wellness                    ...
HOME TRENDS                             THE IDYLLIC REFUGE      zen wellness      the mutated bathroomChristophe Pillet
HOME TRENDS                                            LE REFUGE IDYLLIQUEzen wellnessthe mutated bathroom                ...
HOME TRENDS                                         THE IDYLLIC REFUGE                     outside inside                 ...
HOME TRENDS                                               THE IDYLLIC REFUGE                                     outside i...
HOME TRENDS                                              THE IDYLLIC REFUGE                                            out...
HOME TRENDS                                                THE IDYLLIC REFUGEoutside insidethe break down of barriersCAMOU...
HOME TRENDS                                                                     THE IDYLLIC REFUGE                        ...
HOME TRENDS                                                                    THE IDYLLIC REFUGE       Storage furniture ...
HOME TRENDS                                            THE IDYLLIC REFUGE                                                 ...
HOME TRENDS                                                THE IDYLLIC REFUGE                             nature cloning  ...
HOME TRENDS                 THE IDYLLIC REFUGE               nature cloning               the cosmic ‘other’              ...
HOME TRENDS                                                     THE IDYLLIC REFUGE                                        ...
HOME TRENDS                                        THE IDYLLIC REFUGEnature cloningImitation of plants, animal totemism,im...
HOME TRENDS                                                THE IDYLLIC REFUGEnature cloningImitation of plants, animaltote...
HOME TRENDS                                                              THE IDYLLIC REFUGE                               ...
HOME TRENDS                             THE IDYLLIC REFUGE                                nature simplicity               ...
HOME TRENDS                                 THE IDYLLIC REFUGE                                    nature simplicity       ...
HOME TRENDS                   THE IDYLLIC REFUGE                      nature simplicity                      a new modesty...
HOME TRENDS                                                                                THE IDYLLIC REFUGE             ...
HOME TRENDSTHE IDYLLIC REFUGEtoy and joyassumed childhood codes
HOME TRENDS                               THE IDYLLIC REFUGE                               toy and joy                    ...
HOME TRENDS                                         THE IDYLLIC REFUGEtoy and joychildhood codesDECORATION IS CHILD’SPLAYM...
HOME TRENDS                                     THE IDYLLIC REFUGE                         family life                    ...
HOME TRENDS                               THE IDYLLIC REFUGEfamily lifethe nostalgia of living wellNOTHING IS WASTEDMAISON...
HOME TRENDSRANG   REGISTRES2      + + +        + +                   THE DREAM-LIKE EXPERIENCE                       DREAM...
HOME TRENDS                                THE DREAM-LIKE EXPERIENCE INTENSE    EROTIC    FUN    SUREALISM         ARTSENS...
HOME TRENDS                                               THE DREAM-LIKE EXPERIENCE                                       ...
HOME TRENDS                            THE DREAM-LIKE EXPERIENCE                           Intense sensation              ...
HOME TRENDS                                             THE DREAM-LIKE EXPERIENCE                                         ...
HOME TRENDS                                                                                THE DREAM-LIKE EXPERIENCE      ...
HOME TRENDS                                                         THE DREAM-LIKE EXPERIENCE                             ...
HOME TRENDS                                           THE DREAM-LIKE EXPERIENCE                                           ...
HOME TRENDS                      THE DREAM-LIKE EXPERIENCEerotic storysexy reenchantmentTHE CRAZIEST HOTELSIDEATMay 2009
HOME TRENDS                                                           THE DREAM-LIKE EXPERIENCE                           ...
HOME TRENDSfun death                                                 THE DREAM-LIKE EXPERIENCEwith influences from cinema ...
HOME TRENDS                                                    THE DREAM-LIKE EXPERIENCE                                  ...
HOME TRENDS   THE DREAM-LIKE EXPERIENCEart gallerya cabinet of curiousitiesThe home is also seen as ‘art gallery’ where we...
HOME TRENDSRANG   REGISTRES3      + + +       + + +                   FULL UTILITY                   THE PRINCIPAL        ...
HOME TRENDS                                  FULL UTILITY BACK TO      MODULAR         EASYMINIMALISM    SNAPSHOT       MO...
HOME TRENDS                                       FULL UTILITY             back to minimalism             bare functionali...
HOME TRENDS                                                                                  FULL UTILITY                 ...
HOME TRENDS                                                                   FULL UTILITY                                ...
HOME TRENDS                                                               FULL UTILITY                                    ...
HOME TRENDS                                      FULL UTILITYspace savingintelligent objects and furnitureSPACE SAVINGMAIS...
HOME TRENDS                                      FULL UTILITY                              compact cube                   ...
HOME TRENDS                                        FULL UTILITYcompact cubean entire room enclosed in a cube              ...
HOME TRENDS                                     FULL UTILITY                                  compact cube                ...
HOME TRENDS                                              FULL UTILITYcompact cubean entire room enclosed in a cube        ...
HOME TRENDS                              FULL UTILITY                       invisible technology                       cam...
HOME TRENDS                                               FULL UTILITY Invisible tech Camouflaging of technologyTROMPE-L’Œ...
HOME TRENDS                                               FULL UTILITYInvisible techCamouflaging of technology            ...
HOME TRENDSRANG   REGISTRES4        + +         + +                   STATUARY OSTENTATION                   THE PRINCIPAL...
HOME TRENDS                          STATUARY OSTENTATION MYTHICAL       NEW  TOTEM      LUXURIANCE  GLOSS        D MESURE...
HOME TRENDS     STATUARY OSTENTATIONmythical totemthe reassurance of certain valuesOver time, design has become ‘classic’....
HOME TRENDS                                          STATUARY OSTENTATION mythical totem the reassurance of certain sure v...
HOME TRENDS                                               STATUARY OSTENTATION                                            ...
HOME TRENDS                           STATUARY OSTENTATIONnew luxuriancethe classics revisitedTHE HOUSE OF THE FUTURERETAI...
HOME TRENDS                                           STATUARY OSTENTATION                                               g...
HOME TRENDS                                              STATUARY OSTENTATION gloss furnishing customised homesWHAT’S INMA...
HOME TRENDS                                           STATUARY OSTENTATION                                              D ...
HOME TRENDS                 STATUARY OSTENTATION D mesure The XXL trend                     GRAPHICOLOR                   ...
HOME TRENDS                                           SPACE FOR PLEASURE                                           SENSATI...
HOME TRENDS, TREND BOOKGroupe Express Roularta publishes 5 referential brands in the decoration sector in France: Maison F...
HOME TRENDS 2009/2010CAHIER DE TENDANCEDECRYPTAGE DES COURANTSDE CREATION DE L’HABITATEDITION #1
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Home Trends, design trends book

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The aim of this tool is to observe and decrypt the big trends in the creation of decoration currently: who creates it, who sells it and what people are doing with it. And above all to give sense to the worldwide creative abundance using a simple and referential grid which helps bring together all the decoration trends.

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Home Trends, design trends book

  1. 1. HOME TRENDSTREND BOOKEDITION #1DECRYPTION OF THE HOME DESIGN TRENDSEXCLUSIVE ICONOCLAST / EXPRESS ROULARTA SERVICES STUDY HOME TRENDS 2009/2010 - EXPRESS ROULARTA SERVICES
  2. 2. CONTENTS1 Methodology 5 Full utility RETURN TO MINIMALISM2 The functions of the home MODULAR SNAPSHOT EASY MOBILE3 The idyllic refuge SPACE SAVING COMPACT CUBE NESTING REFUGE INVISIBLE TECH SOFT FURNISHING WHITE SERENITY ZEN WELLNESS OUTSIDE INSIDE 6 Statuary ostentation NATURE CLONING MYTHICAL TOTEM GREEN SIMPLICITY NEW LUXURIANCE TOY AND JOY GLOSS FURNISHING COUNTRY LIFE D MESURE4 The dream-like experience 7 Resources INTENSE SENSATION EROTIC STORY FUN DEATH SURREALISM SENSE ART GALLERY HOME TRENDS 2009/2010 - EXPRESS ROULARTA SERVICES
  3. 3. OBJECTIVESBoasting 5 large decoration brands (Maison Française, Maisons Côté Sud, Maisons Côté Ouest, Maisons CôtéEst, Vivre Côté Paris, Maison Magazine, IDEAT and cotemaison.fr), throughout the year Groupe ExpressRoularta explores the area of decoration. Offering dreams, inspiration, decryption and advice, Groupe ExpressRoularta’s media brands are involved in the defining and spread of design trends, allowing readers tounderstand and experiment with them. A role which allows Groupe Express Roularta to be an unmissable placefor analysis, decryption, conversation and dialogue about decoration and design. decryption,A veritable expert on decoration and design, Express Roularta wanted to enrich this dialogue by publishing itsfirst trend book in 2010: HOME TRENDS. The aim of this tool is to observe and decrypt the big trends in thecreation of decoration currently: who creates it, who sells it and what people are doing with it And above all to currently: it.give sense to the worldwide creative abundance using a simple and referential grid which helps bring togetherall the decoration trends.HOME TRENDS brings together trends that are both new and well-established, minimalist or ostentatious,colourful or virginal… A vertiable observatory of the work of designers. A snapshot of an era which is all at oncegreen, modest, playful, in crisis, digitalised, epic, singular, collective. HOME TRENDS 2009/2010 - EXPRESS ROULARTA SERVICES
  4. 4. METHODOLOGYSTUDY CARRIED OUT BY 1 TRACK THE TRENDS IN FRANCE AND ON AN INTERNATIONAL LEVEL DISCOVERING TRENDS AT SPECIALISED TRADE FAIRS AND THOSE FOR PROFESSIONALS AND THE PUBLIC AT LARGE, CATALOGUE OF MANUFACTURERS, COMMERCIAL SPACES, SHOWROOMS, WEBSITES, BLOGS … 2 GIVE SENSE TO DECORATION TRENDS PLACE CURRENT DECORATION TRENDS ON THE TIMELESS ANTHROPOLOGICAL GRID (Claude Lévi- Strauss, Peter Sloterdijk) IN ORDER TO BETTER UNDERSTANND THEM 3 CORROBORATE OPINIONS COMPARE THE VIEWS OF DECORATION EXPERTS FROM DIFFERENT DISCIPLINES, CATHERINE SALES, Editor in Chief of Maison Magazine, MARTINE DUTEIL, Editor in Chief of Vivre Côté Paris, STEPHANE HUGON, Sociologist, Head of research at CEAQ, Centre d’Etudes sur l’Actuel et le Quotidien, 4 MOBILISE THE EXPERTISE OF THE TITLES OF GROUPE EXPRESS ROULARTA ILLUSTRATE THE TRENDS HOME TRENDS 2009/2010 - EXPRESS ROULARTA SERVICES
  5. 5. HOME TRENDS PRINCIPAL SOURCESSOURCESTRADE FAIRS CATALOGUESMAISON&OBJET IKEANOW AMPMSCENES D’INTERIEUR HABITAT100% DESIGN FLYSALON INTERNATIONAL DE LA MAISON DE MILAN … LIGNE ROSET ROCHE BOBOIS CONRAN SHOP …REVIEWS, MAGAZINESL’OFFICIEL SPECIAL DESIGN 2009/2010 SITES, BLOGSCAHIERS D’INSPIRATIONS MAISON&OBJET N°14 / N°15MIX LEBLOGDECO.FRDOMOSVISION 2009/2014, VIA COTEMAISON.FRWALLPAPER MARIECLAIREMAISON.COMAD ELLE.FRIDEAT DEKIO.FRMAISON FRANCAISE DECO.PLURIELLE.FRMAISONS COTE SUD MATERIALISTE.COMMAISONS COTE OUEST AUFEMININ.COM/MAISONMAISONS COTE EST LAGO.ITVIVRE COTE PARIS MATERIALISTE.COMMAISON MAGAZINE CYBERFANNY.COM/DECORATIONL’EXPRESS STYLES DECO-DESIGN.BIZ… INHABITAT.COM ZAINTERIORE.NET MYTENDANCE.COM DECOMAG.COM DECORMAG.COM NELLYRODY LAB …
  6. 6. HOME TRENDSTHE HABITAT, SNAPSHOT OF AN ERASTRONG CONSUMPTION TRENDSBIRTH OF A ‘NEW MODESTY’ « THIS WHOLE CRISIS, IT’S LIKE A BIG SPRING CLEAN – AS MUCH IN TERMS OF MORALS AS PHYSICALLY. IT’S THE ENDOF BLING BLING AND STARS COVERED IN FAKE DIAMONDS ON THE RED CARPET. I CALL IT THE NEW MODESTY », KARL MODESTY.LAGERFELD, JANUARY 2009 « THE RUSH TO THE NEW UNIQLO STORE PROVED THE DESIRE TO SPEND WISELY » LES ECHOS, JANUARY 2010 WISELY. SUCCESS OF ONLINE SHOPPING IN 2009 : ONLINE PURCHASES HAVE GROWN BY +26% [25 BILLION EUROS, FEVAD]RETURN TO NATURE SUCCESS OF GREEN PARTY IN 2009 EUROPEAN ELECTIONS SUCCES DE LA DIFFUSION DE HOME SUR FRANCE 2 [8 MILLIONS DE TELESPECTATEURS, 33% D’AUDIENCE] $20 BILLION FOR RENEWABLE ENERGY IN THE AMERICAN PLAN FOR REJUVENATION 85% OF FRENCH HOUSEHOLDS HAVE BOUGHT AT LEAST ONE ORGANIC GREEN OR FAIR TRADE PRODUCT IN 2009 ORGANIC,[1M MORE THAN IN 2008, SOURCE EURO RSCG+HARRIS INTERACTIVE STUDY] 61% WOULD BE WILLING TO PAY 5% MORE FOR ETHICAL GOODS [VS 52% IN 2002, CREDOC]DEVELOPMENT OF THE CO-HABITAT 80% OF FRENCH PEOPLE LIVE IN URBAN AREAS 15 MILLION SINGLE PEOPLE IN FRANCE, THAT’S 1 IN 3 ADULTS, +30% IN 10 YEARS 1,8 MILLION SINGLE PARENT FAMILIES, THAT’S 1 FAMILY IN 5 ANOTHER WAY OF VIEWING LIFE : GROWTH OF HOUSE SHARING RECREATE CLOSE FAMILIES, FIND A FORM OF COMMUNITY. SHARING, HOME TRENDS 2009/2010 - EXPRESS ROULARTA SERVICES
  7. 7. HOME TRENDSTHE HABITAT, SNAPSHOP OF AN ERASTRONG CONSUMPTION TRENDSTHE KIDS ARE BACK HAPPINESS, HAPPINESS ‘JOYOUS CAPRICES IN A MISERABLE ERA’, L’EXPRESS, NOVEMBER 2009 MOTHER-DAUGHTER CAMPAIGN FROM COMPTOIR DES COTONNIERS, DEVELOPMENT OF CHILDREN’S COLLECTIONS EXPLOSION OF SALES OF LEGO (20% INCREASE IN SALES DURING THE 1ST SEMESTER OF 2009, +13% DURING THECHRISTMAS PERIOD)LIVING TOGETHER THE EXPLOSION OF SOCIAL NETWORKS400 MILLION MEMBERS ON FACEBOOK IN FEBRUARY 2008AN AUDIENCE WHICH HAS DOUBLED SINCE APRIL 2009120 MILLION VIDEOS ON YOUTUBE200 000 NEW VIDEOS POSTED ON YOUTUBE EVERY DAYIN SEARCH OF AN EXPERIENCE THE GREAT RETURN OF THE SUPER HEROSRELEASE OF X-MEN ORIGINS IN APRIL 2009: WOLVERINE AND DRAGON BALL Z. SUMMER 2010 RELEASE OF IRON MAN 2.SUPERWOMAN DRESS BY JEAN-CHARLES DE CASTELBAJACTARZAN EXHIBITION AT THE QUAI BRANLY MUSEUMZORRO AT THE FOLIES BERGERES BLURRING OF THE LINE BETWEEN REAL AND IMAGINARYAVATAR, JAMES CAMERONCLONES, JONATHAN MOSTOW,SUCCESS OF THE EXHIBITION ‘L’ART SURREALISTE’ AT THE GEORGES POMPIDOU CENTRE THE RULE OF ‘SWITCHING’, OF MIXING TO MAKE THINGS DIFFERENT SWITCHING’ SUCCESS OF GORY TV SERIES [DEXTER] HOME TRENDS 2009/2010 - EXPRESS ROULARTA SERVICES
  8. 8. HOME TRENDSHOME TRENDS4 large creative areas were identified in 2009 for the home. Howeverthere is a latency period of 5 to 10 years for up and coming trends in design tofilter down to the mainstream market.In addition to this, all the identified areas do not have the same dynamism andare not at the same stage of maturity. Some are just taking off and have verypromising futures, others are introducing new technology or will soon becomeobsolete.
  9. 9. HOME TRENDS THE FUNCTIONS OF THE HOME SPACE FOR PLEASURE SENSATIONS AGORA REFUGE THE HABITAT IS A PLACE FOR ORIGINAL THE HABITAT FILLS THE ROLE EXPRESSION. OF A PROTECTIVE COCOON.THE SPACE ALLOWS ONE TO SHARE EMOTIONS A SPACE WHICH ALLOWS ONE TO WITHDRAW AND TO LIVE INTENSE MOMENTS. FROM THIER SOCIAL LIFE AND RECHARGE THEIR BATTERIES.COLLECTIVE SPACE PRIVATE SPACESOCIAL CONNECTIONS PERSONAL WITHDRAWAL DISPLAY CABINET SHELTER ERGONOMICS ARE IMPORTANT. YOUR HOME REPRESENTS YOU SOCIALLY. THE SPACE CALLS UPON TECHNICAL COMPETENCIES TO MAKE IT THE SPACE IS A DEMONSTRATION OF YOUR MORE FUNCTIONAL AND MORE HABITABLE. FINANCIAL AND SOCIAL STATUS. EVERYDAY SPACE OBLIGATIONS HOME TRENDS 2009/2010 - EXPRESS ROULARTA SERVICES
  10. 10. HOME TRENDS THE FUNCTIONS OF THE HOME SPACE FOR PLEASURE SENSATIONS AGORA REFUGE THE TREND = THE DREAM-LIKE EXPERIENCE THE TREND = THE IDYLLIC REFUGE THE BENEFITS = THE BENEFITS = THE NEED FOR A FUN EXPERIENCE AND A NEED FOR HUMILITY AND ETHICS DRAMATIZATION OF THE SELF, TO ESCAPE TO ESCAPE A THREATENING, POLLUTED WORLD A TRIVIAL, UNIFORM, DISENCHANTED AND RATIONAL WORLD THE CREATIVE EXPRESSIONS = THE CREATIVE EXPRESSIONS= THE GREEN, RECYCLING, THE SACRED, THE EMOTIONAL OTHER, POLYSENSORIAL CAMOUFLAGE, THE IDEOLOGY OF THE CABIN,IMMERSION, VIRTUAL EXPLORATION, ARTISTIC REGRESSION TO CHILDHOOD BOLDNESSCOLLECTIVE SPACE PRIVATE SPACESOCIAL CONNECTIONS PERSONAL WITHDRAWAL DISPLAY CABINET SHELTER THE TREND = STATUARY OSTENTATION THE TREND = FULL UTILITY THE BENEFITS = THE BENEFITS = THE DESIRE TO BE ADMIRED TO ESCAPE A FLUIDITY IN THE DOMESTIC SPHERE, ANONYMITY, A DROP IN SOCIAL STATUS TO ESCAPE AN UNPREDICTABLE WORLD AND THE FINANCIAL CRISIS THE CREATIVE EXPRESSIONS = THE CREATIVE EXPRESSIONS= THE MODIFIABLE, THE MOBILE, LIGHTNESS,CONTEMPORARY REVISITATION OF THE GREAT COMFORTABLE ASYMMETRY, THE MULTI-USE STYLES, HYBRIDISATION OF THE BASICS, SUMPTUOUS GIGANTISM, UPDATING THE REFERENTIAL EVERYDAY SPACE OBLIGATIONS HOME TRENDS 2009/2010 - EXPRESS ROULARTA SERVICES
  11. 11. HOME TRENDS4 BIG DESIGN AREAS RANK REGISTERSTHE IDYLLIC REFUGE 1 Green, recycling, sacred totems, camouflage, the ideology of thecabin, soft techology, regression to childhood, chic countryside… + + + Towards a strong and diversified creative promise which + + +registered a veritable quantative explosion in 2009: towards amature industrial market on the horizon for 2015? + + +THE DREAM-LIKE EXPERIENCE DREAM- 2 The emotional ‘other’, polysensorial immersion, virtual exploration,artistic daring, l’iconoclaste énergisant… A daring niche but with the potential for an ‘arty’ high end future + + +market? + +FULL UTILITY 3 The modifiable, the mobile, the light, the multi-use, cleversimplicity, … Towards the industrial maturation of an ancient design trend, but + + +which has now become accessible and for a wide audience. + + +STATUARY OSTENTATIONThe contemporary revisitation of great historic styles, hybridisation 4of the basics, sumptuous gigantism, bringing up to date ofreferential pieces… + +A creative territory that people are losing interest in after the ‘blingbling’ years or evolution towards the Great Mix. + + HOME TRENDS 2009/2010 - EXPRESS ROULARTA SERVICES
  12. 12. HOME TRENDSRANK REGISTERS1 + + + + + + + + + THE IDYLLIC REFUGE THE PRINCIPAL FIND YOURSELF AGAIN, RECHARGE YOUR BATTERIES FAR FROM THE TUMULT OF THE SOCIO-PROFESSIONAL SPHERE AND THE RESPONSABILTIES OF ADULT LIFE. TOWARDS SELF-INDULGENCE SELF-INDULGENCE. REGRESS TO THE ORIGINAL, NURTURING EDENS (GROTTO, CABIN, CHILDHOOD WORLD). FURNISH A SPACE OF PURITY, SOBRIETY, INNOCUOUSNESS AS MUCH FOR THE WELL BEING OF THE BODY AS FOR SPIRITUAL CONTEMPLATION. CONSTRUCT AN INTERIOR USING SOFT TECHNOLOGIES. RETURN TO MORE HUMBLE, MORE MODEST ATMOSPHERES. TOWARDS A RETURN TO THE ESSENTIEL, TO SLOW DESIGN. TOMORROW’S KEY ISSUES THE OCCUPANT WISHES TO HAVE AUTHORITY OVER THEIR OWN PRIVATE SPACE AS THEY CANNOT HAVE CONTROL OVER THE WORLD. THE MICRO AND THE LOCAL BECOME A PERSONAL ISSUE, DUE TO THE IMPOTENCE OF THE INDIVIDUAL IN THE FACE OF GLOBALISATION AND DEREGULATION OF ORDINARY CHANNELS. HOME TRENDS 2009/2010 - EXPRESS ROULARTA SERVICES
  13. 13. HOME TRENDS THE IDYLLIC REFUGENESTING SOFT WHITE ZENREFUGE FURNISHING SERENITY WELLNESSOUTSIDE MIMICKING OF NATURE NATURAL TOY COUNTRY INSIDE SIMPLICITY AND LIFE JOY
  14. 14. HOME TRENDS THE IDYLLIC REFUGE Nesting refuge The fantasy of the cabin and the grotto A space in the form of a cabin or grotto allows one to take charge of the body in a symbiotic manner.Stand Philips at Maison&Objet 2009Matali CrassetSilken Hotel. Hotel Puerta America,Madrid The Office Pod Restaurant Yellow Tree HouseThe Chamber Music HallZaha Hadid Architects Living tomorrow Bruxelles
  15. 15. HOME TRENDS THE IDYLLIC REFUGEnesting refugethe fantasy of the cabin and the grottoGREEN WELCOMESCOLOURMAISONS COTE ESTMarch 2009 LIFE IN THE TREES MAISONS COTE SUD SPECIAL ISSUE April 2007 DECORATION ITEM IDEAT February 2009
  16. 16. HOME TRENDS THE IDYLLIC REFUGEnesting refugethe fantasy of the cabin and the grotto FAREWELL TO THE FIELDS MAISONS COTE EST March 2009
  17. 17. HOME TRENDS THE IDYLLIC REFUGEPhat Knits soft furnishingBauke Knottnerus slacking, sprawling, letting go, rocking, asymmetry which liberates the body Pieces of furniture and walls become ‘protective soft cocoons’: pouffés, foam shapes which embrace us, sound proof walls, big cushions/pillows, textures of soft Ice lounge for Mövenpick fur… Claudio Colucci The floor once again becomes a place to invest in for household activities. But on the condition that you can flop down in an elegant way.Flying CarpetNani MarquinaSofa « Cushionized Sofa »Christiane Högner Float Fatboy
  18. 18. HOME TRENDS THE IDYLLIC REFUGE soft furnishing slacking, sprawling, letting go rocking, asymmetry which liberates the bodyBest of 2010L’Express StylesJanuary 2010Sack sofa, in polyurethane and cotton,Design Marc Sadler, ed. Skitsch,
  19. 19. HOME TRENDS THE IDYLLIC REFUGEwhite serenitysoothing purityLight colours make surfaces serene, make objects seem light and create an impression ofairiness, creating a peacefulness which allows you to reconnect with yourself. Shu Uemura store Kossi AguessyTHEWHITEHOTELBrussels AMPM Martin Margiela
  20. 20. HOME TRENDS THE IDYLLIC REFUGEwhite serenitysoothing puritySCANDINAVIAN DESIGN INTHE SPOTLIGHTMAISON FRANCAISEFebruary 2009[…]All the walls are white in thespirit of minimalism. MASSERIA BELLA MAISONS COTE SUD August 2009 DECOROOM IDEAT May 2009
  21. 21. HOME TRENDS LE REFUGE IDYLLIQUEwhite serenitysoothing purityDECO IDEAD AT MARTINMARGIELA’S HOUSEVIVRE COTE PARISMarch 2009
  22. 22. HOME TRENDS THE IDYLLIC REFUGE zen wellness the mutated bathroom The idea of WELLNESS was very present in 2009 and responded to our need to slow down: we take care of ourselves at home. The bathroom has seen big changes. It has become a veritable living space which allows us to reconnect with ourselves, a soothing space for purification: Intimate boudoir or connected bedroom and bathroom, even both in the same room [towards the idea of an intimate master suite], Opening of bathrooms to the outside, Development of fixtures with features to improve well-being [balneotherapy, sauna, hammam, jets, foot massaging floor coverings],The Virgin // Bathtub Development of fixtures that can comfortablyKossi Aguessy accommodate 2 people.Peace HotelPaola Navone
  23. 23. HOME TRENDS THE IDYLLIC REFUGE zen wellness the mutated bathroomChristophe Pillet
  24. 24. HOME TRENDS LE REFUGE IDYLLIQUEzen wellnessthe mutated bathroom 04 ESSENTIAL BATHS VIVRE COTE PARIS JUNE 2009
  25. 25. HOME TRENDS THE IDYLLIC REFUGE outside inside the break down of barriers The borders between the outside and inside become fluid: Outdoor furniture in the living room [towards the idea of an improvised, relaxed picnic), Foliage wall coverings [logs, pine cones, moss, representation of trees and plants, flowers], Carpet which gives the impression of a meadow, lamp in the form of a shrub… When the ‘outdoor’ comes ‘indoors’ it’s a new way to treat your living space: Bringing nature into your home is a way to take back a slower pace of life, the natural cycle of maturation and the seasons.Oasis interior The mastery of cultivated nature, a personal space whichMakoto Tanijiri soothes the feeling of impotence, passivity and anonymousness. The ‘green’ is a real way to regenerate yourself, a boost to make you feel alive and to rediscover our profound nature, our essence.Casa Blair RoadOng&Ong, Singapour
  26. 26. HOME TRENDS THE IDYLLIC REFUGE outside inside the break down of barriers Walls become a nourishing home for plants.Nguyen La ChanhMilan trade fair 2009 Mathieu Jacobs, Tableau végétal DIVA
  27. 27. HOME TRENDS THE IDYLLIC REFUGE outside inside the break down of barriers The floor becomes a nourishing home for plants.Tokyo Fiber Sensware(Milan trade fair 2009) Moss carpet Nguyen La Chanh
  28. 28. HOME TRENDS THE IDYLLIC REFUGEoutside insidethe break down of barriersCAMOUFLAGEMAISON FRANCAISE SPECIALISSUENovember 2009 LA VIE EN NAGE LIBRE MAISONS COTE SUD June 2009
  29. 29. HOME TRENDS THE IDYLLIC REFUGE nature cloning imitation of plants Valentina GonzalezCabbage chair WohlersNendo @ Designersblock 2009Imitation using trompe l’œil Vegetable chairSDA DECORATION Ronan & Erwan Bouroullec
  30. 30. HOME TRENDS THE IDYLLIC REFUGE Storage furniture or chairs in the shape of animals nature cloning animal totemism The presence of animal totemism translates as decoration objects representing animals in gigantic proportions, cult objects, or mascot animal trophies. Towards ‘companion’ furniture in the context of an explosion in people living alone.Resin Whippet Bench Spider PhoebeRadi designer Zuoguang WuBenoit Convers Bau Fabio Guaricci
  31. 31. HOME TRENDS THE IDYLLIC REFUGE nature cloning imitation of mineral substances Possible Meridienne Studio Robert Stadler Felt Rocks Molo setDiamond chair Gaetano PesceNendo Meritalia
  32. 32. HOME TRENDS THE IDYLLIC REFUGE nature cloning the cosmic ‘other’ A strong presence of globes, balls, planispheres, spherical lines and cosmomorphics : conjuring up the idea of a new start, the search for a utopian purity, the search for the intact perfection of the far away galaxies. Roots Luminous, twinkling and iridescent: stones lit from inside, Nick Foley phosphorescent, bouquets of fibre optics erupting like shooting stars The floating of objects in space: stones suspended from the ceiling, as if they were weightless, a bed which seems to ‘float’ Objects designed for contemplation, peaceful universes to soften the deafening racket and thePear Light violence of the crisis.Nick Foley Precipitous Nick Foley
  33. 33. HOME TRENDS THE IDYLLIC REFUGE nature cloning the cosmic ‘other’ Lights in the form of UFOs or marble meteoritesTable rondeAlain Ellouz
  34. 34. HOME TRENDS THE IDYLLIC REFUGE nature cloning abysmal depths Towards generation by the nurturing sea (shellfish, crustacean, air bubbles) Materialise MGXEtherPatrick Jouin for Murano Due Lampe Quin Materialise MGX
  35. 35. HOME TRENDS THE IDYLLIC REFUGEnature cloningImitation of plants, animal totemism,imitation of mineral substances,the cosmic ‘other’L’HOTEL CRISTAL,UN ECLAT MINERALMAISON FRANCAISEDecember 2009 AU COIN DU FEU MAISON FRANCAISE December 2009
  36. 36. HOME TRENDS THE IDYLLIC REFUGEnature cloningImitation of plants, animaltotemism, imitation of mineralsubstances, the cosmic ‘other’ GRAPHICOLOR VIVRE COTE PARIS GRAPHICOLOR September 2009 IDEAT December-January 2010 A dreamlike vision is given out by this room where the colours, the materials and the objects take us to a very stylish Neverland. Cloud Lamp, made from polyester designed by Franck Gehry.
  37. 37. HOME TRENDS THE IDYLLIC REFUGE nature simplicity a new modesty The designers are going back to basics. In the current climate, simplicity is reassuring because of its quality of endurance. The search for modest, even minimal, solutions. Tome Lamp Objects become simple with pure forms and long- Atelier Oi lasting materials. Resorting to the genious technique of nature: the objet is barely altered by man: a section of tree trunk becomes an office table, a large, polished stone becomes a chair, a creeping plant serves the purpose of a room divider. Brave new world Lamp Fresh West Boutique Voos furniture NEW YORKBog Oak StoolNick Thompson
  38. 38. HOME TRENDS THE IDYLLIC REFUGE nature simplicity a new modesty Julian MayorJérôme Abel
  39. 39. HOME TRENDS THE IDYLLIC REFUGE nature simplicity a new modestyCartonstylDomingos TotoraBuild Up FlexibleLovePhilippe Nigro
  40. 40. HOME TRENDS THE IDYLLIC REFUGE nature simplicity a new modestyAM.PM. Catalogue
  41. 41. HOME TRENDS THE IDYLLIC REFUGE toy and joy assumed childhood codes Childhood remains the best refuge against adversity and fear of the future. We note the strong presence of regressive atmospheres: escape a world that is too hard and oppressive, create a relaxed atmospere, rediscover a certain carefree conviviality.Claytable Art toy lumineux Infantile atmospheres are created through:Erwins Zwiers Designer Lab 81 a strong presence of endearing characters which act as transitional objects, emotional crutches a « barnum » spirit in happy colours, with uplifting, multicoloured patchworks basic, simple and childish games: cube, funfair, Lego a pop design with playful lines, le plastique jubilatoire, furniture like sweets, influence of manga style, cartoons, children’s drawings, prints featuring large patterns‘Alice in wonderland’ mirror sticker wonderland’ Beach Ball Lamp ShadeMatali Crasset TOBYhouseGoogle Ogilvy & MatherZurich Guangzhou
  42. 42. HOME TRENDSTHE IDYLLIC REFUGEtoy and joyassumed childhood codes
  43. 43. HOME TRENDS THE IDYLLIC REFUGE toy and joy assumed childhood codesCipria SofaFernando et Humberto Campana
  44. 44. HOME TRENDS THE IDYLLIC REFUGEtoy and joychildhood codesDECORATION IS CHILD’SPLAYMAISON FRANCAISESeptember 2009At the home of the graphic artistsSimon Pillard and Philippe Rossettiin Paris, the furniture is made out oflego. The idea ? Child-like.It would have taken approximately20 000 Lego bricks to create thekitchen island/desk. Thats 53 boxesof 375 pieces, 7 days of carefulassembling (and close to €1000).
  45. 45. HOME TRENDS THE IDYLLIC REFUGE family life the nostalgia of living well The ‘family home’ trend is far from new. However it is still alive and well in 2009. It calls upon passed-down artisanal knowledge, resistance to wear and tear: an atmosphere of family memories, valuing the land, rediscovery of the beauty of the world of agriculture, polished objects with traces of use, a second life for converted objects, ‘hand made’ artisanal objects. That which has stood the test of time seems to beFlamant valued and respected. It inspires a new modesty, in the face of unbridled consumerism. The ‘family life’ trend has not escaped the trend for adding a ‘twist’. It’s about making alterations, repairing, converting, and reinterpreting that which already exists. It’s not about making exact replicas of our grandmothers houses but about introducing a similar style. Roche Bobois
  46. 46. HOME TRENDS THE IDYLLIC REFUGEfamily lifethe nostalgia of living wellNOTHING IS WASTEDMAISON FRANCAISENovember 2009
  47. 47. HOME TRENDSRANG REGISTRES2 + + + + + THE DREAM-LIKE EXPERIENCE DREAM- THE PRINCIPAL RELIVE AN INTENSE MOMENT, AN INVIGORATING EXCITEMENT. TOPWARDS INVIGORATING SENSATIONS IN A NEURONAL AND DIGITAL WORLD SHARE FESTIVE OR UNUSUAL EMOTIONS WITH YOUR GROUP OF FRIENDS/FAMILY. TOWARDS KINSHIP IN REACTION TO AN ENVIRONMENT WORSENED BY LIVING ALONE LET YOUR INTERIOR TAKE YOU AWAY TO IMAGINARY WORLDS WHERE WE LOSE OUR NORMAL BENCHMARKS. PROVOKE A CHANGE IN YOURSELF, YOUR MOOD, FEELING IMMERSED IN A DIFFERENT WORLD. IN THE SEARCH OF A DRAMATIZATION OF YOURSELF EXPRESS YOUR OWN UNIQUENESS TOMORROW’S KEY ISSUES THE NEED FOR A STRONG EXPERIENCE, A DESIRE TO ESCAPE THE EVERYDAY, TRIVIAL, UNIFORM, DISENCHANTED END RATIONAL WORLD. IN 2009, THIS AREA WAS VERY RICH. IT SEEMS TO HAVE MOVED INTO HOUSEHOLDS, AFTER HAVING HEAVILY INVESTED IN COMMERCIAL SPACES IN THE NOUGHTIES. HOME TRENDS 2009/2010 - EXPRESS ROULARTA SERVICES
  48. 48. HOME TRENDS THE DREAM-LIKE EXPERIENCE INTENSE EROTIC FUN SUREALISM ARTSENSATION STORY DEATH SENSE GALLERY
  49. 49. HOME TRENDS THE DREAM-LIKE EXPERIENCE Intense sensation mutant shapes, surprising materials Atmospheres which make us lose our familiar benchmarks of space and time. Polysensorial stimulation is a powerful tool to disorientate us and plunge us into strange worlds. It’s about experimenting in commercial spaces with a new conception of the space. Le Conga Room New materials, textures and shapes, which come Belzberg Architects from industrial research and create unexpected sensations.Banq restaurantOffice d’A Corian ® super-surfaces Amanda Levete ArchitectsTea tableDaniel Dendra
  50. 50. HOME TRENDS THE DREAM-LIKE EXPERIENCE Intense sensation mutant shapes, surprising materialsTHE HOUSE OF THE FUTURERETAINING ELEMENTSFROM THE PASTMAISON FRANCAISE SPECIALISSUENovember 2009
  51. 51. HOME TRENDS THE DREAM-LIKE EXPERIENCE intense sensation stimulating colours Strange and saturated colours (challenging pigments, colours which change according to the angle from which they are viewed and the light, chromotherapeutic stimulation …)FauchonChristian Biecher Switch Restaurant, Dubai, Karim Rashid Electronic dreams design
  52. 52. HOME TRENDS THE DREAM-LIKE EXPERIENCE intense sensation stimulating coloursSting chairFredrik Matson Luisilight cascading tap Luisina Restaurant Por AmandaAbreu, Rio de Janeiro Matali Crasset
  53. 53. HOME TRENDS THE DREAM-LIKE EXPERIENCE intense sensation graphic immersion Visual and textual enigmas able to catch your eye, stop you in your tracks and provoke. Kasa Digitalia, Milan Karim RashidSwitch Restaurant, Dubai,Karim Rashid Saint Honoré Wallcoverings
  54. 54. HOME TRENDS THE DREAM-LIKE EXPERIENCE erotic story sexy reenchantment The stimulation of the sexual side of oneself by eroticism, the seedy atmosphere of the brothel • The sexy and naughty mixed with the refined and elegant • Erotic fantasy puts the excitement back into the bedroom : towards stimulation of rediscovered sensesWallpaper CoveringJuly 2009 Parisian appartment Studio Katz SCIS
  55. 55. HOME TRENDS THE DREAM-LIKE EXPERIENCEerotic storysexy reenchantmentTHE CRAZIEST HOTELSIDEATMay 2009
  56. 56. HOME TRENDS THE DREAM-LIKE EXPERIENCE fun death with influences from film and TV Irony and humour are used to evoke death. Designers play with morbidity, but with a touch of humour and irony. Towards a fictional ‘other’ as if we were IN a film at the cinema.The Road kill carpet At the home of Jonathan Adler andOoms Simon Doonan
  57. 57. HOME TRENDSfun death THE DREAM-LIKE EXPERIENCEwith influences from cinema and TV STORM IN THE SKULL IDEAT July 2009
  58. 58. HOME TRENDS THE DREAM-LIKE EXPERIENCE surrealism sense Cloning of objects The influence of surrealism had a strong presence in 2009. One of the best illustrations of this design trend was the ‘Body sense’ exhibition, during the Maison et Objet trade fair in September 2009, created by François Bernard from the agencyWood Human from dressers Croisements: anthropomorphic furniture, objectsPeter Rolfe shaped like organs, as if they’ve been cloned, human textures (hair, tattooed skin…) This creative trend applies to the house Pharrel Williams where mutated bodies are staged in a generally virtualised environment.Daniel Loves Eyes cloning, lamp Pretty Pretty Barstool 5.5 Designers Dejana Kabiljo
  59. 59. HOME TRENDS THE DREAM-LIKE EXPERIENCEart gallerya cabinet of curiousitiesThe home is also seen as ‘art gallery’ where weourselves are the curators.Our homes become experiential places allowingfor boldness and personal development. The quest for contemporary design, limitededitions, artistic rarity, capable of expressingindividual uniqueness A taste for transgression, the iconoclasticmarriage of styles and materials ‘Gallery design’: often experimental, it favours avery personal creative leaning, where the individual isdeeply engaged, without concession
  60. 60. HOME TRENDSRANG REGISTRES3 + + + + + + FULL UTILITY THE PRINCIPAL OPTIMISE THE FLUIDITY OF THE DOMESTIC AREA TO ESCAPE THE CHAOTIC OUTSIDE WORLD INCREASE YOUR LIVING SPACE BY MAKING THE MOST OF UNUSABLE SPACE USING CLEVER TRICKS PROFIT FROM THE LATEST INDUSTRIAL DISCOVERIES TO MAKE YOUR HABITAT ERGONOMIC AND HIGH-PERFORMING OWN FURNITURE WHICH CAN ADAPT TO THE MORPHOLOGICAL EVOLUTION OF INDIVIDUALS HAVE A MODIFIABLE INTERIOR WHICH CAN BE ADAPTED FOR THE PRESENT MOMENT ACCORDING TO WHAT IT IS BEING USED FOR AND THE PEOPLE WHO ARE THERE TOMORROW’S KEY ISSUES ULTRA- THE SEARCH FOR THE ULTRA-FUNCTIONAL, CAPABLE OF ADAPTING IN REAL TIME TO THE BODY, SPACE CONSTRAINTS AND CHANGING USES. HOME TRENDS 2009/2010 - EXPRESS ROULARTA SERVICES
  61. 61. HOME TRENDS FULL UTILITY BACK TO MODULAR EASYMINIMALISM SNAPSHOT MOBILESPACE COMPACT INVISIBLESAVING CUBE TECHNOLOGY
  62. 62. HOME TRENDS FULL UTILITY back to minimalism bare functionality Minimalist, ultra-functional objets feature no decorative or statuary pretensions. This trend goes back to what is essential and allows for functional elegance.Z tolixMoredesign
  63. 63. HOME TRENDS FULL UTILITY modular snapshot variable shape and size depending on the use Modularity was a very popular trend in 2009. Furniture adapts to the rythmns of life and to the present moment in the blink of an eye: habiting is moving, changing, living, growing, sharing, se retrouver avec soi… Christophe Pillet • Adapting solutions to individuals: several dimensions possible, several options for depth, height, incline, foundations and backs • Responding to the needs of families with varying compositions, families with step children, Stack households whose sizes vary according to the time, pour Established & Sons cohabitation of several different generations: we should be able to preserve autonomy and personalModi space whilst living togetherMoredesign • Get past space constraints: forgotten corners, multi-use furniture, storage is becoming tallerLiving woodMatali Crasset
  64. 64. HOME TRENDS FULL UTILITY easy mobile nomad furniture Rooms no longer have a sole purpose: kitchen AND dining room, balcony AND living space, bedroom AND office, living room AND space for rest and relaxation, bathroom and space for revitalisation… The habitat should be able to be adapted to the people present and the current activity.Softwall Light furniture on wheels able toStéphanie Forsythe et Todd MacAllen adapt to one room or another, flexibleroom dividers that are easy to fold away. Monobloc kitchen BoffiGlobus workstationMichiel van der Kley
  65. 65. HOME TRENDS FULL UTILITY space saving intelligent objects and furniture Saving money and space with a maximum number of combined uses: • several functions • several uses • minimum cost and use of space La K workstationMy work bureau G Misosoup designAdam créaBifoliateToma Brundzaite Book shelves with a bench Stanislav Kratz
  66. 66. HOME TRENDS FULL UTILITYspace savingintelligent objects and furnitureSPACE SAVINGMAISON FRANCAISEFebruary 2009Pile up, change shape, fold:3 ways to gain space.
  67. 67. HOME TRENDS FULL UTILITY compact cube an entire room enclosed in cube Small cubic spaces, but with high functionality. The parts contained fit into each other and unfold, serving several different purposes at the same time… Towards complex simplicity.Studio Oda Studio Makkink &Bey
  68. 68. HOME TRENDS FULL UTILITYcompact cubean entire room enclosed in a cube UNE MALLE CABANE MAISONS COTE EST June 2009
  69. 69. HOME TRENDS FULL UTILITY compact cube an entire room enclosed in a cube Trompe l’œil kitchens which can disappear in the blink of an eye.Kitchen unit « Oma´s Rache »Lago Ilja Oelschlägel
  70. 70. HOME TRENDS FULL UTILITYcompact cubean entire room enclosed in a cube THE HOUSE OF THE FUTURE RETAINING ELEMENTS FROM THE PAST MAISON FRANCAISE SPECIAL ISSUE November 2009
  71. 71. HOME TRENDS FULL UTILITY invisible technology camouflaging of technology Technological innovations cannot be seen, allowing for more intuitive and tactile interfaces: Kitchens/bathrooms where all the technology is built-in and invisible: Home automation fittings which offer more tactile and echoing interfaces: towards intuitive recognition with sound, voice and movementsBathroom collectionsUS together Functions that are easy to use: towards the end of the need for instructions Towards a softer, more affectionate, less stressful and less intimidating relationship between man and machine Kitchen Bulthaup
  72. 72. HOME TRENDS FULL UTILITY Invisible tech Camouflaging of technologyTROMPE-L’ŒIL CUPBOARDSMAISON FRANCAISEFebruary 2009[…] The shrewd architect has concealedthe kitchen and plasma screen behindthese painted panels, a way of gainingspace in this living room with a panoramicview of Paris. He wanted to created a bigroom where it would be possible toentertain freely.
  73. 73. HOME TRENDS FULL UTILITYInvisible techCamouflaging of technology NO WIRES BUT COOL MAISON FRANCAISE SPECIAL ISSUE NOVEMBER 2009
  74. 74. HOME TRENDSRANG REGISTRES4 + + + + STATUARY OSTENTATION THE PRINCIPAL AFFIRM YOUR EXISTENCE AS A ‘SOCIAL BEING’, A CONFIDENCE IN YOURSELF, A NARCISSISTIC REASSURANCE THROUGH THE VIEWS OF OTHERS. DECORATION SHOWS YOUR FINANCIAL AND CULTURAL COMPETENCES AND YOUR SOCIAL STATUS BELONG TO AN ELITE SOCIAL GROUP: UPGRADE YOUR CURRENT STATUS, ESCAPE ANONYMITY WARD OFF THE CRISIS AND RESIST THE TEMPTATION OF AUSTERITY BY ESCAPING THROUGH EXTREME CONSUMERISM TOMORROW’S KEY ISSUES ESCAPE THE REALITY OF THE CRISIS WITH AN INTENSIFICATION OF AFTER- MATERIALISTIC OSTENTATION: TOWARDS A SIMPLE AFTER-CRISIS CYCLE? HOME TRENDS 2009/2010 - EXPRESS ROULARTA SERVICES
  75. 75. HOME TRENDS STATUARY OSTENTATION MYTHICAL NEW TOTEM LUXURIANCE GLOSS D MESUREFURNISHING
  76. 76. HOME TRENDS STATUARY OSTENTATIONmythical totemthe reassurance of certain valuesOver time, design has become ‘classic’. It hasgained recognition, and has begun to be diffusedon a wider basis largely within the first circle of‘avant garde’ amateurs. The home has become a‘show room’ for the display of cultural and financialprowess.We’ve seen a real ‘boom’ in desgin involving thepieces based on referential works. Manufacturerscontinue to produce certain very well knownmodels which had an effect upon the firstgeneration of design: Le Corbusier, VernerPanton, Pierre Paulin, Jean Prouvé…We can also see a strong development of designamong more contemporary famous names.Towards a more commercial interpretation ofwhat the editors create with famous designers:Kartell, Magis, Alessi, Swedese…
  77. 77. HOME TRENDS STATUARY OSTENTATION mythical totem the reassurance of certain sure values THE INSIDER’S WORKSHOPTHE CINEMA VILLA VIVRE COTE PARISMAISON FRANCAISE December 2009April 2009‘Little tulip’ chairs by Paulin.
  78. 78. HOME TRENDS STATUARY OSTENTATION new luxuriance classics revisited The great classics have been given a ‘twist’ with more contemporary influences. A good compromise between referentialGuadarte attachment to the past,and a desire to be part of the current time. Baccarat Philippe StarckStudio Katz The Bergère NEW York armchair Maurice Renoma
  79. 79. HOME TRENDS STATUARY OSTENTATIONnew luxuriancethe classics revisitedTHE HOUSE OF THE FUTURERETAINING ELEMENTS OFTHE PASTMAISON FRANCAISE SPECIALISSUENovember 2009 DELICIOUSLY BAROQUE IDEAT February 2009 Dare to try this surprising furniture, which reconciles with humour the taste of classic shapes and the modernity of our time.
  80. 80. HOME TRENDS STATUARY OSTENTATION gloss furnishing customised homes Furniture becomes glossy, shiny, covered in sparkling precious materials: gold, silver, glitter, mother of pearl, mirrors… A new way of making things interesting again to help us forget the crisis.The new Baccarat housePhilippe Starck Bici stools Miraggio mirror Arik Ben Simhon Fernando and Humberto CampanaThe Stone OneAquamass
  81. 81. HOME TRENDS STATUARY OSTENTATION gloss furnishing customised homesWHAT’S INMAISON FRANCAISEOctober 2009A pop object and design icon in the 60s,the ‘Up’ series by italian designer GaetanoPesce celebrates its 40th birthday. ALICE IN WONDERLAND IDEAT July 2009
  82. 82. HOME TRENDS STATUARY OSTENTATION D mesure The XXL trend Furniture on steroids: sofas, armchairs, beds, chandeliers, wardrobes and even ‘King size’ highchairs… A way to give yourself importance et de valoriser le rayonnement de son statut: big furniture for someone important and powerful BambinoEthan Allen Arik Ben Simhon Los Muebles Amorosos Mondrian South Beach Hotel Residences Moroso Marcel Wanders
  83. 83. HOME TRENDS STATUARY OSTENTATION D mesure The XXL trend GRAPHICOLOR IDEAT December - January 2010ALICE IN A magic and chicWONDERLAND environment with theIDEAT atmosphere of a designJuly 2009 version of Alice in Wonderland. Maximum dimensions for this Victor e Victoria lamp designed by Stefano Traverso.
  84. 84. HOME TRENDS SPACE FOR PLEASURE SENSATIONS THE DREAM-LIKE EXPERIENCE THE IDYLLIC REFUGE THE EMOTIONAL ‘OTHER’, POLYSENSORIAL THE GREEN, RECYCLING,IMMERSION, VIRTUAL EXPLORATION, ARTISTIC THE SACRED, CAMOUFLAGE, BOLDNESS THE IDEOLOGY OF THE CABIN, REGRESSION TO CHILDHOOD 5 CREATIVE REGISTERS 9 CREATIVE REGISTERS A DEMANSING AREA FOR A NICHE MARKET A VERY RICH AREA TO FOLLOW CLOSELY FROM 2010THE COLLECTIVE SPACE PRIVATE SPACESOCIAL CONNECTIONS PERSONAL WITHDRAWAL STATUARY OSTENTATION FULL UTILITY CONTEMPORARY REVISITATION OF THE THE MODIFIABLE, THE MOBILE, THE LIGHTWEIGHT, GREAT STYLES, HYBRIDISATION OF THE COMFORTABLE ASYMMETRY, MULTI-USEBASICS, SUMPTUOUS GIGANTISM, BRINGING UP TO DATE OF REFERENTIAL PIECES 6 CREATIVE REGISTERS 4 CREATIVE REGISTERS SUSTAINABLLE INDUSTRIAL MATURATION A POST CRISIS EROSION EVERYDAY SPACE OBLIGATIONS
  85. 85. HOME TRENDS, TREND BOOKGroupe Express Roularta publishes 5 referential brands in the decoration sector in France: Maison Française, Maison CôtéSud/Ouest/Est, Vivre Côté Paris, IDEAT, Maison Magazine, Cotemaison.fr. The richness and diversity of its editorial offer allowsGroupe Express Roularta to accompany its reader, throughout the year, in their decoration moments: dream, discover, getinspired, understand the trends, decrypt the work of designers, share desires, discover new objects, products or influences,metamorphose your home, change perspective, decorate your haven... Influential in every decoration moment the Groupe moment,Express Roularta media brands are sensitive, reactive, creative, proscribers and always have the trends in mind, making them reactive, creative, mind, public.acessible to the publicOur readers, 4,3 million fans at each publication understand this well. Advertisers also: Groupe Express Roularta is the most publication,invested in group in terms of advertising in the French market. 4,3 MILLION FANS 1st IN ADVERTISING SHARE OF MARKET
  86. 86. HOME TRENDS 2009/2010CAHIER DE TENDANCEDECRYPTAGE DES COURANTSDE CREATION DE L’HABITATEDITION #1

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