Vertsol Theses 15-21 Powerpoint Slides

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Submitted : October 2 , 2008

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Vertsol Theses 15-21 Powerpoint Slides

  1. 1. The Cluetrain Manifesto: 15-21 Theses Submitted by: Francis Guison OOA VERTSOL
  2. 2. 15. In just a few more years, the current homogenize &quot;voice&quot; of business—the sound of mission statements and brochures—will seem as contrived and artificial as the language of the 18th century French court. <ul><li>As the time goes by, naturally people change. </li></ul><ul><li>The mission of company will change </li></ul><ul><li>Human to human voice. </li></ul>
  3. 3. 16. Already, companies that speak in the language of the pitch, the dog-and-pony show, is no longer speaking to anyone. <ul><li>These languages can’t understand by customer. </li></ul><ul><li>Strategize a new way of speaking language. </li></ul>
  4. 4. 17. Companies that assume online markets are the same markets that used to watch their ads on television are kidding themselves. <ul><li>Companies thinks strategy of marketing are all the same. </li></ul><ul><li>Online Markets can be access around the world </li></ul><ul><li>There are different styles of marketing. </li></ul>
  5. 5. 18. Companies that don't realize their markets are now networked person-to-person, getting smarter as a result and deeply joined in conversation are missing their best opportunity. <ul><li>Companies may lose opportunity in industry </li></ul><ul><li>Companies don’t realize what are the effectiveness of networked market. </li></ul>
  6. 6. 19. Companies can now communicate with their markets directly. If they blow it, it could be their last chance. <ul><li>With the power of technology. </li></ul><ul><li>Internet enable us to communicate </li></ul><ul><li>Company may lose opportunity if they don’t use all of these properly. </li></ul>
  7. 7. 20. Companies need to realize their markets are often laughing. At them. <ul><li>Sometimes, company thinks that they offered products and services to the customer effectively. </li></ul><ul><li>People can easily evaluate the company’s performance. </li></ul><ul><li>They must review their performance. </li></ul>
  8. 8. 21. Companies need to lighten up and take themselves less seriously. They need to get a sense of humor. <ul><li>Lighten up, be nice and cool. </li></ul><ul><li>Look attractive to customers </li></ul><ul><li>It’s better way of promoting products / services </li></ul>

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