Social media in 2014 - Trends, tips and tactics

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Presentation on what to expect and how to use social media in 2014.

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Social media in 2014 - Trends, tips and tactics

  1. 1. Social Media in 2014 Tips, Tricks and Tactics for Success
  2. 2. 1. Social media is about connection
  3. 3. Social connectedness is our new way of life
  4. 4. We don’t like seeing ads in our newsfeeds
  5. 5. We love buying (and we will) but we don’t like being sold to
  6. 6. Success comes when relationships are nurtured and values shared
  7. 7. People are looking for businesses who offer: •Help •Entertainment •Discounts •Engagement •Fun
  8. 8. When interaction is enjoyable, valuable, and worthwhile to them – you’re winning!
  9. 9. 2. Social media isn’t new anymore
  10. 10. You have to think outside the square – get creative and find ways to capture attention
  11. 11. Why do your customers choose you? That has to shine through online too
  12. 12. 3. Images are vital
  13. 13. Photos on Facebook 53% more likes 104% more comments 84% more clickthrough Images with Tweets 18% more clicks 89% more favourites 150% more retweets
  14. 14. The role of a graphic designer is alive and well but …. they’re now designing for the digital space
  15. 15. Use images to grab attention
  16. 16. Remember images must be good quality, fit properly and load quickly
  17. 17. 4. Develop a memorable brand
  18. 18. Be clear on your brand. Both visuals and message
  19. 19. Be consistent and be bold
  20. 20. 5. Be Mobile Ready
  21. 21. Mobiles are on the rise mobile usage is expected to exceed desktop use in 2014/2015
  22. 22. • Only link to mobile responsive websites • Use images that fit mobile news feeds • Use mobile ready applications • Include clickable links
  23. 23. 6. Social media influences search
  24. 24. Search engines use social to validate you
  25. 25. 7. Content is the star of the show
  26. 26. Find your voice and share information rich content
  27. 27. Before you post consider “is this shareable?”
  28. 28. 8. The future is “Pay to Play”
  29. 29. Social ads are targetted, cost effective, measurable
  30. 30. Assign a budget to social media
  31. 31. 9. Which Platforms? what is relevant and important to you …
  32. 32. Facebook
  33. 33. Twitter
  34. 34. Linked In
  35. 35. Google+
  36. 36. YouTube
  37. 37. Pinterest
  38. 38. Instagram
  39. 39. Examples – retail Tee and Me Started 17 January th
  40. 40. Fun photos
  41. 41. Competitions
  42. 42. Discounts and Games
  43. 43. Examples – tourism Australia.com 5.4 million likes Very high engagement
  44. 44. Viral sharing Triggered by Friday Fan Photos
  45. 45. Massive engagement
  46. 46. Examples – service AustralianArmy High engagement
  47. 47. Informative
  48. 48. Real stories
  49. 49. And real people
  50. 50. When should you get started?
  51. 51. NOW!
  52. 52. 2014 is your year to embrace the new way of communicating
  53. 53. Make it huge! Please connect with me Francine Bishop www.mayvintraining.com.au www.socialmediabusinessschool.com.au

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