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TIPS, TRICKS, TOOLS TO KEEP YOU SANE
MULTI-AUTHOR BLOGGING HOW-TO:
Francesca Marano - #WCNL - @FrancescaMarano
CIAO! SONO FRANCESCA
▸ WordPress Professional, Community Junkie, Business
Explorer.
▸ I make WordPress things and other Stranger Things
happen from Torino, Italy: WordCamp organiser, PTE,
Community Deputy.
▸ Founder of C+B, multi-author blog for Italian female
entrepreneurs.
▸ Beyoncé has all the answer, she knows how you can
vertical align like it’s ’97.
▸ Did you notice I highlighted Community three times now?
Let’s talk about it, I am @francina on Slack and
@FrancescaMarano on Twitter.
C+B
CPIUB.COM
CASA+BOTTEGA
HOME+STUDIO
Francesca Marano - #WCNL - @FrancescaMarano
± 60 volunteers authors
± 10k on Facebook
± 2k reach on FB posts
± 35k monthly sessions on
the blog
± 35% male readers
Francesca Marano - #WCNL - @FrancescaMarano
LEARN FROM MY MISTAKES
Francesca Marano - #WCNL - @FrancescaMarano
THINK BIG
Francesca Marano - #WCNL - @FrancescaMarano
BUSINESS PLAN
EVERYTHING
Francesca Marano - #WCNL - @FrancescaMarano
FIND SPONSORS
Francesca Marano - #WCNL - @FrancescaMarano
FIND PARTNERS
Francesca Marano - #WCNL - @FrancescaMarano
NEVER ALLOW
PETTINESS
Francesca Marano - #WCNL - @FrancescaMarano
NURTURE THE
COMMUNITY
Francesca Marano - #WCNL - @FrancescaMarano
STEP UP
Francesca Marano - #WCNL - @FrancescaMarano
STEP BACK
Francesca Marano - #WCNL - @FrancescaMarano
TIPS & TOOLS
Francesca Marano - #WCNL - @FrancescaMarano
USE WORDPRESS
Francesca Marano - #WCNL - @FrancescaMarano
TEACH
OTHERS
WORDPRESS
Francesca Marano - #WCNL - @FrancescaMarano
GIVE CLEAR
INSTRUCTIONS
Francesca Marano - #WCNL - @FrancescaMarano
TAKE CARE OF THE
LEGAL THINGS
Francesca Marano - #WCNL - @FrancescaMarano
FIND THE RIGHT
PLUGINS
Francesca Marano - #WCNL - @FrancescaMarano
WORK WITH
PROFESSIONALS
Francesca Marano - #WCNL - @FrancescaMarano
REFINE YOUR
EDITORIAL FLOW
Francesca Marano - #WCNL - @FrancescaMarano
HOW WE DO IT
THE LIFE OF A POST
▸ Francesca —> Calendar in advance
▸ Author —> Idea
▸ Francesca —> First read —> Draft
▸ Daniela —> Spellchecking and editing —> Draft
▸ Tatiana —> SEO optimisation —> Draft
▸ Nydia —> Featured Image —> Draft
▸ Francesca —> Final approval —> Schedule
▸ Daniela, Barbara, Francesca B, Clara, Author —> Social Media Sharing
Francesca Marano - #WCNL - @FrancescaMarano
MAKE A 4-6 MONTH
EDITORIAL CALENDAR
Francesca Marano - #WCNL - @FrancescaMarano
TRELLO IT
Francesca Marano - #WCNL - @FrancescaMarano
Francesca Marano - #WCNL - @FrancescaMarano
SLACK IT
Francesca Marano - #WCNL - @FrancescaMarano
MEET REGULARLY
FACE TO FACE
Francesca Marano - #WCNL - @FrancescaMarano
QUESTIONS?
WHERE ARE THE POFFERTJES?
Francesca Marano - #WCNL - @FrancescaMarano

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Tips Tools Keep Multi-Author Blogging Sane