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New Zealand Franchising Confidence Index | April 2019

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Results from the latest Franchize Consultants Franchising Confidence Index.

Franchize Consultants are franchising and licensing consulting specialists, focusing on:

1. Helping companies franchise a business
2. Helping established chains improve performance
3. Building franchise and chain management capability

Published in: Business
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New Zealand Franchising Confidence Index | April 2019

  1. 1. April 2019 Quarter Results Franchisor Sentiment Remains Subdued
  2. 2. • Franchize Consultants is the first point of contact for companies considering franchising their business • Franchize Consultants helps established franchised (and other network format) chains review and improve performance for both franchisors and franchisees • Franchize Consultants conducts specialist research for franchising insight and practical application • Franchize Consultants builds franchisor executive and franchisee capability and performance through focused training and education programmes About Franchize Consultants
  3. 3. Key Survey Highlights • Franchisors sentiment toward general business conditions, dipped after a small lift in January • Franchisors sentiment for franchisor growth is one of the few areas which continues to show improved sentiment • Responding Franchisors and Service Providers both indicate operating costs per franchisee as there main challenge • Franchisors and Service Providers forecasts indicated access to suitable staff and suitable locations remain key areas of concern • Franchisors and Service Providers both indicated improved sentiment towards availability of suitable locations
  4. 4. Background • Quarterly survey of more than 400 New Zealand franchisors and 100 specialist Service Providers (e.g. consultants, banks, accountants, lawyers and publishers) to the franchising community. • Explores confidence in key measures critical to the success of franchising, including the wider environment, growth determinants, and franchising health attributes and franchise system growth prospects. • This survey represents the views of 26 franchisors and 9 Service Providers.
  5. 5. The Focus GENERAL QUESTION AREAS 1. General business conditions 2. Franchisor growth prospects 3. Franchising growth drivers • Access to capital • Access to suitable franchisees • Access to suitable locations • Access to suitable staff 4. Franchisee growth & profitability prospects • Franchisee sales levels • Franchisee operating costs • Franchisee profitability 5. How are things looking for franchisors and Franchisees in their respective sectors? 6. What do you see as the greatest challenge to franchise development in 2019? 7. What will provide the greatest opportunity to franchising development in 2019? Respondents indicate whether they expect the following aspects to be better, the same or worse over the next 12 months (compared to the previous 12 months)
  6. 6. The Results Franchisor outlook for general business conditions (net negative 15%) dipped after a small lift in January sentiment at net negative 3%, whilst Service Providers sentiment negated the positive gains seen in January of net 19%, to indicate sentiment of net 0%.
  7. 7. The Results Franchisor sentiment for franchisor growth prospects, is one of the few areas showing improved sentiment at net 35% up from net 23%. Service Providers on the other hand dropped from net 31% to a net negative 11%.
  8. 8. The Results Franchisor sentiment toward access to financing hit an all time low at net negative 31% down from net negative 18% in January. Service Providers confidence also low dropping from net negative 6% to a net negative 22%.
  9. 9. The Results Franchisor and Service Provider sentiment toward access to suitable franchisees continues to fluctuate quarter to quarter. Both Franchisors at net negative 31% (previously net negative 24%) and Service Providers at net negative 11% (down from net 0%) sentiment dipped this quarter.
  10. 10. The Results Franchisors sentiment towards access to suitable staff has also hit a low at net negative 48%; a sentiment trend which has been declining for a number of years. Service Providers were a little more buoyant at net negative 11%, up from net negative 38%.
  11. 11. The Results Franchisors, at net 13%, (previously net negative 3%) and Service Providers also at net 13% (from net 0%) showed improved sentiment towards access to suitable locations.
  12. 12. The Results Franchisors sentiment toward future sales levels per franchisee moved very slightly retaining a positive net 23% (from net 26%), with Service Providers sentiment showing slightly more easing at net 11% (down from net 44%).
  13. 13. The Results Franchisee operating costs have been seen as the greatest challenge for some time and it remains the number one challenge based on Franchisor views at a net negative 58%, and Service Providers indicate a net negative 78% sentiment.
  14. 14. The Results Franchisors sentiment regarding franchisee profitability levels declined further to a net negative 23%, down from net negative 12% and the lowest point to date. Service Providers positive sentiment of net 19% in January was negated to a net negative 56%.
  15. 15. More Information www.franchisingconfidence.co.nz Including: • More detailed and complete results and analysis • All charts and illustrations
  16. 16. Franchize Consultants • The Franchising Confidence Index, is founded, designed and operated by Franchize Consultants, New Zealand specialists in franchising and licensing network development. Founded in 1989, Franchize Consultants have a long and supporting association with New Zealand franchising. • For further information contact Dr Callum Floyd • Ph. (09) 523 3858 • Mob. 021 669 519 • Email. callum@franchize.co.nz • Web. www.franchisingconfidence.co.nz • Web. www.franchize.co.nz

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