Samsung - Photo Exhibition

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A short case description of the Samsung Photo Exhibition Case. A campaign for Samsung Mobile Photography, and more specific, the Samsung Ultra Touch, 8MP.

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Samsung - Photo Exhibition

  1. 1. A blue and a pink creature, making history. A campaign for Samsung Mobile Belgium. © GERMAINE, antwerp 2000, de burburestraat 6-8 , Belgium www.germaine.be
  2. 2. ... or how social media can lead to real life acts that matter. © GERMAINE, antwerp 2000, de burburestraat 6-8 , Belgium www.germaine.be
  3. 3. Hi, Iʼm Francesco I work as a digital planner at GERMAINE an ad agency in antwerp © GERMAINE, antwerp 2000, de burburestraat 6-8 , Belgium www.germaine.be
  4. 4. Iʼm not talking about The future of communication bla-bla-bla... There is enough of that already. © GERMAINE, antwerp 2000, de burburestraat 6-8 , Belgium www.germaine.be
  5. 5. Iʼm going to talk about what communication can DO, right NOW. © GERMAINE, antwerp 2000, de burburestraat 6-8 , Belgium www.germaine.be
  6. 6. Our mission: to proof to technology driven, young, cool and artistic people, that Samsung Mobile equals Great photography © GERMAINE, antwerp 2000, de burburestraat 6-8 , Belgium www.germaine.be
  7. 7. Fact: The phone, the Samsung Ultra Touch has in fact a very good camera of 8MP. Thatʼs like a lot for a phone! © GERMAINE, antwerp 2000, de burburestraat 6-8 , Belgium www.germaine.be
  8. 8. Fact: Samsung International had this great campaign, just laying around, with two of the cutest creates starring in it... Rosy and Blue. © GERMAINE, antwerp 2000, de burburestraat 6-8 , Belgium www.germaine.be
  9. 9. © GERMAINE, antwerp 2000, de burburestraat 6-8 , Belgium www.germaine.be
  10. 10. We worked in 3 steps: © GERMAINE, antwerp 2000, de burburestraat 6-8 , Belgium www.germaine.be
  11. 11. Step 1. Creating sympathy for lovely, but fictional characters. © GERMAINE, antwerp 2000, de burburestraat 6-8 , Belgium www.germaine.be
  12. 12. © GERMAINE, antwerp 2000, de burburestraat 6-8 , Belgium www.germaine.be
  13. 13. Blue is a photographer, and likes to talk to his friends about it. © GERMAINE, antwerp 2000, de burburestraat 6-8 , Belgium www.germaine.be
  14. 14. © GERMAINE, antwerp 2000, de burburestraat 6-8 , Belgium www.germaine.be
  15. 15. © GERMAINE, antwerp 2000, de burburestraat 6-8 , Belgium www.germaine.be
  16. 16. Step 2. Getting to know the cool people at some of the summer festivals. © GERMAINE, antwerp 2000, de burburestraat 6-8 , Belgium www.germaine.be
  17. 17. © GERMAINE, antwerp 2000, de burburestraat 6-8 , Belgium www.germaine.be
  18. 18. Step 3. An event for all the cool cats, into photography. © GERMAINE, antwerp 2000, de burburestraat 6-8 , Belgium www.germaine.be
  19. 19. Blue invited his photography friends to his photo exhibition at the FOMU in Antwerp. All pictures taken, with a Samsung Mobile Phone. © GERMAINE, antwerp 2000, de burburestraat 6-8 , Belgium www.germaine.be
  20. 20. A blue and a pink creature, making history. A campaign for Samsung Mobile Belgium. by francesco caccamese: planner @ GERMAINE & gonzales www.twitter.com/francesk0 francesco.caccamese@germaine.be http://francesk0.wordpress.com/ © GERMAINE, antwerp 2000, de burburestraat 6-8 , Belgium www.germaine.be

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