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A blue and a pink
  creature, making
  history.
   A campaign for Samsung Mobile Belgium.




© GERMAINE, antwerp 2000, de burburestraat 6-8 , Belgium
www.germaine.be
... or how social media
  can lead to real life
  acts that matter.


© GERMAINE, antwerp 2000, de burburestraat 6-8 , Belgium
www.germaine.be
Hi, Iʼm Francesco
   I work as a digital
   planner
   at GERMAINE
   an ad agency in antwerp


© GERMAINE, antwerp 2000, de burburestraat 6-8 , Belgium
www.germaine.be
Iʼm not talking about
  The future of
  communication
  bla-bla-bla...
  There is enough of that
  already.
© GERMAINE, antwerp 2000, de burburestraat 6-8 , Belgium
www.germaine.be
Iʼm going to talk
  about what
  communication can
  DO, right NOW.
© GERMAINE, antwerp 2000, de burburestraat 6-8 , Belgium
www.germaine.be
Our mission:
  to proof to technology
  driven, young, cool and
  artistic people, that
  Samsung Mobile equals
  Great photography
© GERMAINE, antwerp 2000, de burburestraat 6-8 , Belgium
www.germaine.be
Fact:
  The phone, the Samsung Ultra Touch
  has in fact a very good camera of 8MP.

  Thatʼs like a lot for a
  phone!
© GERMAINE, antwerp 2000, de burburestraat 6-8 , Belgium
www.germaine.be
Fact:
  Samsung International had this great
  campaign, just laying around,
  with two of the cutest creates starring in
  it...
                                                           Rosy and Blue.

© GERMAINE, antwerp 2000, de burburestraat 6-8 , Belgium
www.germaine.be
© GERMAINE, antwerp 2000, de burburestraat 6-8 , Belgium
www.germaine.be
We worked in 3 steps:


© GERMAINE, antwerp 2000, de burburestraat 6-8 , Belgium
www.germaine.be
Step 1. Creating
sympathy for lovely, but
fictional characters.

© GERMAINE, antwerp 2000, de burburestraat 6-8 , Belgium
www.germaine.be
© GERMAINE, antwerp 2000, de burburestraat 6-8 , Belgium
www.germaine.be
Blue is a photographer,
  and likes to talk to his
  friends about it.

© GERMAINE, antwerp 2000, de burburestraat 6-8 , Belgium
www.germaine.be
© GERMAINE, antwerp 2000, de burburestraat 6-8 , Belgium
www.germaine.be
© GERMAINE, antwerp 2000, de burburestraat 6-8 , Belgium
www.germaine.be
Step 2. Getting to know
the cool people at some
of the summer festivals.

© GERMAINE, antwerp 2000, de burburestraat 6-8 , Belgium
www.germaine.be
© GERMAINE, antwerp 2000, de burburestraat 6-8 , Belgium
www.germaine.be
Step 3. An event for all
the cool cats, into
photography.

© GERMAINE, antwerp 2000, de burburestraat 6-8 , Belgium
www.germaine.be
Blue invited his
  photography friends to
  his photo exhibition at
  the FOMU in Antwerp.
  All pictures taken, with a
  Samsung Mobile Phone.
© GERMAINE, antwerp 2000, de burburestraat 6-8 , Belgium
www.germaine.be
A blue and a pink
                     creature, making
                     history.                      A campaign for Samsung Mobile Belgium.


                               by francesco caccamese: planner @ GERMAINE & gonzales


                                        www.twitter.com/francesk0

                                        francesco.caccamese@germaine.be

                                        http://francesk0.wordpress.com/

© GERMAINE, antwerp 2000, de burburestraat 6-8 , Belgium
www.germaine.be

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Samsung - Photo Exhibition

  • 1. A blue and a pink creature, making history. A campaign for Samsung Mobile Belgium. © GERMAINE, antwerp 2000, de burburestraat 6-8 , Belgium www.germaine.be
  • 2. ... or how social media can lead to real life acts that matter. © GERMAINE, antwerp 2000, de burburestraat 6-8 , Belgium www.germaine.be
  • 3. Hi, Iʼm Francesco I work as a digital planner at GERMAINE an ad agency in antwerp © GERMAINE, antwerp 2000, de burburestraat 6-8 , Belgium www.germaine.be
  • 4. Iʼm not talking about The future of communication bla-bla-bla... There is enough of that already. © GERMAINE, antwerp 2000, de burburestraat 6-8 , Belgium www.germaine.be
  • 5. Iʼm going to talk about what communication can DO, right NOW. © GERMAINE, antwerp 2000, de burburestraat 6-8 , Belgium www.germaine.be
  • 6. Our mission: to proof to technology driven, young, cool and artistic people, that Samsung Mobile equals Great photography © GERMAINE, antwerp 2000, de burburestraat 6-8 , Belgium www.germaine.be
  • 7. Fact: The phone, the Samsung Ultra Touch has in fact a very good camera of 8MP. Thatʼs like a lot for a phone! © GERMAINE, antwerp 2000, de burburestraat 6-8 , Belgium www.germaine.be
  • 8. Fact: Samsung International had this great campaign, just laying around, with two of the cutest creates starring in it... Rosy and Blue. © GERMAINE, antwerp 2000, de burburestraat 6-8 , Belgium www.germaine.be
  • 9. © GERMAINE, antwerp 2000, de burburestraat 6-8 , Belgium www.germaine.be
  • 10. We worked in 3 steps: © GERMAINE, antwerp 2000, de burburestraat 6-8 , Belgium www.germaine.be
  • 11. Step 1. Creating sympathy for lovely, but fictional characters. © GERMAINE, antwerp 2000, de burburestraat 6-8 , Belgium www.germaine.be
  • 12. © GERMAINE, antwerp 2000, de burburestraat 6-8 , Belgium www.germaine.be
  • 13. Blue is a photographer, and likes to talk to his friends about it. © GERMAINE, antwerp 2000, de burburestraat 6-8 , Belgium www.germaine.be
  • 14. © GERMAINE, antwerp 2000, de burburestraat 6-8 , Belgium www.germaine.be
  • 15. © GERMAINE, antwerp 2000, de burburestraat 6-8 , Belgium www.germaine.be
  • 16. Step 2. Getting to know the cool people at some of the summer festivals. © GERMAINE, antwerp 2000, de burburestraat 6-8 , Belgium www.germaine.be
  • 17. © GERMAINE, antwerp 2000, de burburestraat 6-8 , Belgium www.germaine.be
  • 18. Step 3. An event for all the cool cats, into photography. © GERMAINE, antwerp 2000, de burburestraat 6-8 , Belgium www.germaine.be
  • 19. Blue invited his photography friends to his photo exhibition at the FOMU in Antwerp. All pictures taken, with a Samsung Mobile Phone. © GERMAINE, antwerp 2000, de burburestraat 6-8 , Belgium www.germaine.be
  • 20. A blue and a pink creature, making history. A campaign for Samsung Mobile Belgium. by francesco caccamese: planner @ GERMAINE & gonzales www.twitter.com/francesk0 francesco.caccamese@germaine.be http://francesk0.wordpress.com/ © GERMAINE, antwerp 2000, de burburestraat 6-8 , Belgium www.germaine.be