Sources of Online Trends!
Francesc Gomez-Morales
@francescgo
francesc@itnig.net
me.francescgo.com
WHO	
  AM	
  I?	
  
Analy&cal	
  Heart	
  &	
  Mashup	
  Mind	
  

2007	
  

2008	
  

2009	
  

2010	
  

2011	
  

2012	
  

2013	
  
OK!	
  LOTS	
  OF	
  LOGOS	
  BUT…	
  
WHAT	
  ARE	
  YOU	
  GOING	
  TO	
  TELL	
  US?	
  
Web	
  is	
  about	
  measurement	
  
Too many things to measure?!
Gatorade	
  Mission	
  Control	
  
Let’s focus on trends!
h8p://www.flickr.com/photos/20116729@N00	
  
“What	
  the	
  trend?”	
  
A	
  trend	
  (fad)	
  is	
  any	
  form	
  of	
  behavior	
  that	
  	
  
develops	
  among	
...
WHY	
  TRENDS	
  ARE	
  SO	
  “TRENDY”	
  
NOWADAYS?	
  
Massive	
  adopZon	
  of	
  online	
  services	
  has	
  
contributed	
  to	
  the	
  	
  

unique	
  and	
  unprecedented...
One graph to rule them all!!
Each	
  one	
  of	
  us	
  has	
  the	
  
one	
  tool	
  like	
  never	
  
before	
  to	
  create	
  and/or	
  
spread	
  ...
TALKING	
  ABOUT	
  TRENDS	
  IS	
  
TALKING	
  ABOUT	
  PEOPLE	
  
Diffusion	
  of	
  Innova&ons,	
  5th	
  Edi&on	
  
EvereU	
  M.	
  Rogers	
  
2003	
  
•  Trends	
  are	
  generated	
  by	
  
people’s	
  ac&vity	
  
•  Social	
  Technographics	
  is	
  a	
  
global	
  surve...
Differences between countries!
Differences between countries!
All animals are equal…!
…	
  but	
  some	
  animals	
  are	
  more	
  equal	
  than	
  others	
  
hUp://klout.com/	
  
Internet is no longer a “democracy”!
hUp://klout.com/#/topic/social-­‐media	
  
Measure	
  viewers	
  is	
  easier	
  
than	
  measure	
  opinions,	
  
posts,	
  images	
  or	
  code.	
  

The “more pas...
AGAIN…	
  WASN’T	
  THIS	
  TALK	
  ABOUT	
  
SOURCES	
  OF	
  TRENDS?	
  
Ranking of the main social networking sites!
Top sites in Spain - Sept 14, 2013!
Top sites by Table Tennis niche!
Traffic estimation via Google Adwords Tools!
hUps://adwords.google.com/da/DisplayPlanner	
  
Youtube Consumption in Spain!
hUp://www.socialbakers.com/youtube-­‐sta&s&cs/country/spain/	
  
Youtube Consumption in Real Time!
hUp://youtube.com/trendsmap	
  
Youtube Trends by Country!
hUp://www.youtube.com/trendsdashboard	
  	
  
Use	
  of	
  keywords	
  in	
  search	
  engines!
hUp://google.com/trends/explore	
  
Use	
  of	
  keywords	
  in	
  search	
  engines!
hUp://google.com/trends/explore	
  
Keyword evaluation using Google Adwords Tools!
hUps://adwords.google.com/da/DisplayPlanner	
  
Correlation of keywords used in search!

hUp://www.google.com/trends/correlate	
  
Installation of mobile apps !
hUp://appannie.com/matrix	
  	
  
Installation of mobile apps !
hUp://appannie.com/matrix	
  	
  
Installation of mobile apps !
hUp://appfigures.com/reports/ranking	
  	
  
Installation of mobile apps !
hUp://appfigures.com/reports/ranking	
  	
  
Use of social games or social apps!
hUp://www.appdata.com	
  
Use of social games or social apps!
hUp://www.appdata.com	
  
Top10 stories of the day 

(From May 24, 2007 to May 23, 2008)!

hUp://www.chrisharrison.net/index.php/Visualiza&ons/DiggR...
Social Support: Celebrities 

(Facebook, Spain)!

hUp://www.socialbakers.com/facebook-­‐pages/celebri&es/spain/	
  	
  
Social Support: Celebrities 

(Twitter, Worldwide)!

hUp://twtrland.com/	
  	
  
Social Support: Politics

(Twitter, Spain)!

hUp://www.socialbakers.com/twiUer/group/poli&cs/	
  
Social Support: Brands & Products

(Facebook, Worldwide)!

hUp://www.socialbakers.com/facebook-­‐pages/7703918541-­‐intern...
Social Support: Most engaging pages

(Facebook, Worldwide)!

hUp://www.pagedatapro.com/pages/leaderboard/tac/tac_wg	
  	
 ...
Social Support: Most engaging pages

(Facebook, Worldwide)!

hUp://monitor.wildfireapp.com/count_reports/display?facebook	
...
Social Support: Most favorited content

(Twitter, Worldwide)!

hUp://es.favstar.fm/all-­‐&me-­‐most-­‐favorited-­‐tweets	
...
Social Support: Most retweeted content

(Twitter, Worldwide)!

hUp://es.favstar.fm/all-­‐&me-­‐most-­‐favorited-­‐tweets	
...
Geolocalized Activity: Most visited places

(Foursquare)!

hUp://www.4sqmap.com	
  	
  
Geolocalized Activity: local trending topics

(Twitter)!

hUp://trendsmap.com/	
  	
  
Geolocalized Activity: local trending topics

(Twitter)!

hUp://trends24.appb.in/barcelona	
  
Twitter Trending Topics!
hUp://whaUhetrend.com/top10	
  	
  
Contributions to open source projects or wikis!
hUp://artzub.com/ghv/#repo=jquery&user=jquery	
  	
  
Contributions to open source projects or wikis!
hUps://github.com/twbs/bootstrap/contributors	
  	
  
Contributions to open source projects or wikis!
hUps://github.com/twbs/bootstrap/graphs/code-­‐frequency	
  	
  
Contributions to open source projects or wikis!
hUps://github.com/twbs/bootstrap/graphs/code-­‐frequency	
  	
  
Top 100 most controversial articles in English Wikipedia!
hUp://notabilia.net/	
  	
  
Most contributed articles in English Wikipedia!
hUp://gigapan.com/gigapans/4277	
  	
  
Number of words of english geolocated Wikipedia articles!
hUp://wikiproject.oii.ox.ac.uk/mapping_wikipedia	
  	
  
Adoption of technology!
hUp://trends.builtwith.com	
  
Top	
  10k	
  websites	
  

Top	
  1M	
  websites	
  

Adoption of technology!
hUp://trends.builtwith.com/analy&cs	
  	
  
Adoption of technology!
hUps://trends.builtwith.com/widgets/Facebook-­‐Like	
  	
  
Thanks!!!

This is my toolbox. What’s yours?

Just email me: francesc@itnig.net!
 

“Sources	
  of	
  Online	
  Trends”	
  	
  
by	
  Francesc	
  Gómez	
  Morales	
  	
  
is	
  licensed	
  under	
  a	
  ...
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Sources of Online Trends - Angel Capital Expo - Barcelona 2013

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Slides from my talk at Angel Capital Expo, celebrated at Barcelona on November, 12th 2013. Mainly it's just my toolbox for evaluating online trends, both for business or marketing purposes.

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Sources of Online Trends - Angel Capital Expo - Barcelona 2013

  1. 1. Sources of Online Trends! Francesc Gomez-Morales @francescgo francesc@itnig.net me.francescgo.com
  2. 2. WHO  AM  I?  
  3. 3. Analy&cal  Heart  &  Mashup  Mind   2007   2008   2009   2010   2011   2012   2013  
  4. 4. OK!  LOTS  OF  LOGOS  BUT…   WHAT  ARE  YOU  GOING  TO  TELL  US?  
  5. 5. Web  is  about  measurement  
  6. 6. Too many things to measure?! Gatorade  Mission  Control  
  7. 7. Let’s focus on trends! h8p://www.flickr.com/photos/20116729@N00  
  8. 8. “What  the  trend?”   A  trend  (fad)  is  any  form  of  behavior  that     develops  among  a  large  popula&on  and     is  collec&vely  followed  with  enthusiasm     for  some  period     (generally  as  a  result  of  the  behavior's     being  perceived  as  novel  in  some  way)   Sociology  in  a  Changing  World   By  William  Kornblum,  Carolyn  D.  (COL)  Smith   Page  213  
  9. 9. WHY  TRENDS  ARE  SO  “TRENDY”   NOWADAYS?  
  10. 10. Massive  adopZon  of  online  services  has   contributed  to  the     unique  and  unprecedented   possibility  of     register  and  analyze   micro-­‐trends     in  almost-­‐real-­‐Zme   Thank you, Tim Berners-Lee! hUp://www.flickr.com/photos/rishibiswas  
  11. 11. One graph to rule them all!!
  12. 12. Each  one  of  us  has  the   one  tool  like  never   before  to  create  and/or   spread  trends   Visualize your own graph! hUps://apps.facebook.com/touchgraph/  
  13. 13. TALKING  ABOUT  TRENDS  IS   TALKING  ABOUT  PEOPLE  
  14. 14. Diffusion  of  Innova&ons,  5th  Edi&on   EvereU  M.  Rogers   2003  
  15. 15. •  Trends  are  generated  by   people’s  ac&vity   •  Social  Technographics  is  a   global  survey  that  classifies   people  according  to  how  they   use  social  technologies   •  Forrester's  Social   Technographics  data  classifies   consumers  into  seven   overlapping  levels  of  social   technology  par&cipa&on   Social Technographics! hUp://empowered.forrester.com/ladder2010/  
  16. 16. Differences between countries!
  17. 17. Differences between countries!
  18. 18. All animals are equal…! …  but  some  animals  are  more  equal  than  others  
  19. 19. hUp://klout.com/  
  20. 20. Internet is no longer a “democracy”! hUp://klout.com/#/topic/social-­‐media  
  21. 21. Measure  viewers  is  easier   than  measure  opinions,   posts,  images  or  code.   The “more passive” behaviour, the “simpler” analysis!
  22. 22. AGAIN…  WASN’T  THIS  TALK  ABOUT   SOURCES  OF  TRENDS?  
  23. 23. Ranking of the main social networking sites!
  24. 24. Top sites in Spain - Sept 14, 2013!
  25. 25. Top sites by Table Tennis niche!
  26. 26. Traffic estimation via Google Adwords Tools! hUps://adwords.google.com/da/DisplayPlanner  
  27. 27. Youtube Consumption in Spain! hUp://www.socialbakers.com/youtube-­‐sta&s&cs/country/spain/  
  28. 28. Youtube Consumption in Real Time! hUp://youtube.com/trendsmap  
  29. 29. Youtube Trends by Country! hUp://www.youtube.com/trendsdashboard    
  30. 30. Use  of  keywords  in  search  engines! hUp://google.com/trends/explore  
  31. 31. Use  of  keywords  in  search  engines! hUp://google.com/trends/explore  
  32. 32. Keyword evaluation using Google Adwords Tools! hUps://adwords.google.com/da/DisplayPlanner  
  33. 33. Correlation of keywords used in search! hUp://www.google.com/trends/correlate  
  34. 34. Installation of mobile apps ! hUp://appannie.com/matrix    
  35. 35. Installation of mobile apps ! hUp://appannie.com/matrix    
  36. 36. Installation of mobile apps ! hUp://appfigures.com/reports/ranking    
  37. 37. Installation of mobile apps ! hUp://appfigures.com/reports/ranking    
  38. 38. Use of social games or social apps! hUp://www.appdata.com  
  39. 39. Use of social games or social apps! hUp://www.appdata.com  
  40. 40. Top10 stories of the day 
 (From May 24, 2007 to May 23, 2008)! hUp://www.chrisharrison.net/index.php/Visualiza&ons/DiggRings    
  41. 41. Social Support: Celebrities 
 (Facebook, Spain)! hUp://www.socialbakers.com/facebook-­‐pages/celebri&es/spain/    
  42. 42. Social Support: Celebrities 
 (Twitter, Worldwide)! hUp://twtrland.com/    
  43. 43. Social Support: Politics
 (Twitter, Spain)! hUp://www.socialbakers.com/twiUer/group/poli&cs/  
  44. 44. Social Support: Brands & Products
 (Facebook, Worldwide)! hUp://www.socialbakers.com/facebook-­‐pages/7703918541-­‐internet-­‐explorer    
  45. 45. Social Support: Most engaging pages
 (Facebook, Worldwide)! hUp://www.pagedatapro.com/pages/leaderboard/tac/tac_wg    
  46. 46. Social Support: Most engaging pages
 (Facebook, Worldwide)! hUp://monitor.wildfireapp.com/count_reports/display?facebook    
  47. 47. Social Support: Most favorited content
 (Twitter, Worldwide)! hUp://es.favstar.fm/all-­‐&me-­‐most-­‐favorited-­‐tweets    
  48. 48. Social Support: Most retweeted content
 (Twitter, Worldwide)! hUp://es.favstar.fm/all-­‐&me-­‐most-­‐favorited-­‐tweets    
  49. 49. Geolocalized Activity: Most visited places
 (Foursquare)! hUp://www.4sqmap.com    
  50. 50. Geolocalized Activity: local trending topics
 (Twitter)! hUp://trendsmap.com/    
  51. 51. Geolocalized Activity: local trending topics
 (Twitter)! hUp://trends24.appb.in/barcelona  
  52. 52. Twitter Trending Topics! hUp://whaUhetrend.com/top10    
  53. 53. Contributions to open source projects or wikis! hUp://artzub.com/ghv/#repo=jquery&user=jquery    
  54. 54. Contributions to open source projects or wikis! hUps://github.com/twbs/bootstrap/contributors    
  55. 55. Contributions to open source projects or wikis! hUps://github.com/twbs/bootstrap/graphs/code-­‐frequency    
  56. 56. Contributions to open source projects or wikis! hUps://github.com/twbs/bootstrap/graphs/code-­‐frequency    
  57. 57. Top 100 most controversial articles in English Wikipedia! hUp://notabilia.net/    
  58. 58. Most contributed articles in English Wikipedia! hUp://gigapan.com/gigapans/4277    
  59. 59. Number of words of english geolocated Wikipedia articles! hUp://wikiproject.oii.ox.ac.uk/mapping_wikipedia    
  60. 60. Adoption of technology! hUp://trends.builtwith.com  
  61. 61. Top  10k  websites   Top  1M  websites   Adoption of technology! hUp://trends.builtwith.com/analy&cs    
  62. 62. Adoption of technology! hUps://trends.builtwith.com/widgets/Facebook-­‐Like    
  63. 63. Thanks!!! This is my toolbox. What’s yours?
 Just email me: francesc@itnig.net!
  64. 64.   “Sources  of  Online  Trends”     by  Francesc  Gómez  Morales     is  licensed  under  a     Crea&ve  Commons  AUribu&on-­‐ NonCommercial-­‐ShareAlike  3.0  Unported   License  

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