Touch 'N' Go deodorant is a new product created by Illusion Productions that can be activated with just a touch instead of pressing down on the lid. It is aimed at teenage boys and older who want a deodorant that allows for quick and instant refreshing. Market research such as focus groups was used to determine that the name Touch 'N' Go and its touch-activated functionality best represents what the target audience wants in a deodorant. An advertisement featuring a sporty teenage model was created to appeal to and represent the target market.

1. Don’t let it flow, get Touch ‘n’ Go!
Demi, Francesca, Nathan and Jonathan.

2. Illusion productions
presents…
TOUCH AND GO!!

3. About our deodorant
We have named our deodorant ‘Touch ‘N’ Go’. We think that this name is short and snappy and
represents what our target audience would want from our deodorant. They would want a deodorant
that they can spray quickly and be refreshed instantly. With a touch on the top of our deodorant can
our spray is released, this is unique as most deodorant cans you would have to push pressure down
on the lid of the can to release the spray.
Throughout the process of deciding what the name of our product is going to be and what slogan
would be best, we used things such as, focus groups and pole everywhere to find out what our target
audience thinks would be best.

4. UNIQUE SELLING POINT
Our Unique selling point is that our bottle is touch sensitive, meaning that
you have got to press the top down like a normal deodorant spray, but
instead you just have to touch it with your finger and the rest is magic.

5. Our advert
http://www.youtube.com/watch?v=muvnS-0AsC8

6. Target audience
Our target audience is focused on teenage boys and upwards. We have used a
model that is around that same age, so that they can relate to the model more.
He shows a sporty and active side in the advert to represent the purpose of the
product.

7. Target audience
Our target audience is focused on teenage boys and upwards. We have used a
model that is around that same age, so that they can relate to the model more.
He shows a sporty and active side in the advert to represent the purpose of the
product.