Pecha Kucha


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  • Module contextY1 module taught to 250 students with my colleagues MG and Maria Kutar
  • Designing moduleFederman (2004)’s interpretation of McLuhan’s statement “the medium is the message” encourages us to notice changes that accompany a new medium, in order to shape its development and effective use. This approach has informed the development and delivery of a Year 1 undergraduate module called Emerging Technologies to 250-350 students across eight different degree subjects in a United Kingdom Business School.
  • Case study runs through year long teaching and assessmentWeb site evaluation, technology investigation, digital strategy
  • Technologies and web services used by studentsBlackberries, iphones
  • Life experiences - How do they use them?Resisting Digital Native assumptions Encouraging critique, start with personal use
  • All users - Focus on Accessibility
  • Model use of Personal Learning Network
  • Based on 2 reflexive relations/ dualitiesTheory/practicePersonal/ organisationalAlsoConsumer/producer
  • Case study runs through year long teaching and assessmentWeb site evaluation, technology investigation, digital strategy
  • Word-Press as Content Management System
  • Pecha Kucha

    1. 1. Emerging technologies: bridging personal and organisational uses<br />1<br />Slide<br />Image used under Creative Commons License from Edans<br />
    2. 2. Maria Kutar<br />MarieGriffiths<br />Someof our 250students<br />AndmeFrancesBell<br />
    3. 3. Attribution Some rights reserved by centralasian<br />
    4. 4.
    5. 5. Attributed to Dan Zen<br />Yutaka Tsutano<br />afronie<br />Sispace at Salford <br />ModernDope (old account)<br />
    6. 6. What is out there about me?<br />Digital identity / footprint<br />Returns pictures on Facebook you might not have expected – as student said “pictures of me drinking wine are on Google!!”<br />Search for yourself on<br />
    7. 7. Why are these services making the information available?<br />Facebook covertly launches photo facial recognition software - that users have to opt out of <br />Preoccupations<br />benrmatthews<br />Facebook users upload loads of pictures – connecting them via facial tagging massively increases connectivity<br />
    8. 8. Pocket Magnifier<br />from cobalt123 <br />By Axel Bührmann<br />Separation of form and content<br />Accessibility<br />Mick Roche<br />
    9. 9. Develop (Simple) blogging skills<br />
    10. 10. Web services and media<br />
    11. 11. 180 degree turn on Facebook“You are the product not the customer” <br />
    12. 12. Need for active agency, privacy management<br /><br />
    13. 13. Your network knows more than you do <br />If you have connections who value you, you <br />can ask direct questions – not too often!<br />
    14. 14. 14<br />Reflexivity<br />shapes<br />Your thinking<br />Reality<br />shapes<br />Getting closer = learning<br />shapes<br />Reality<br />Your thinking<br />shapes<br />
    15. 15. practice<br />theory<br />Personal/ consumer<br />Commercial/ producer<br />
    16. 16. What can Social Media do for small businesses?<br />Ninety percent of those surveyed agreed that social media is important to their business. The report reveals that the self-employed (67%) and small business owners (66%) were more likely to strongly agree with this statement.<br />… almost all marketers have four tools in their toolkit: Facebook, Twitter, LinkedIn and blogs. Two surprises in this year’s study: Facebook surpassed Twitter since the 2010 survey, and MySpace is not being used by at least 81% of marketers.<br />Student social media consultants<br />Identified opportunities for:<br />Merchandising<br />Selling last minute tickets for events<br />Enhancing customer relations<br />Etc.<br /><br />
    17. 17. Students work in groups to create digital strategy<br />Investigate technologies<br />Investigate business, plan strategy <br />Storyboard web site<br />Proof of concept site in Wordpress<br />Assessed in examination<br />
    18. 18.
    19. 19. Wordpress as Content Management System<br /> <br /> <br />Separation of form and content<br />
    20. 20. Emerging Technologies module learning experiences<br />Active engagement and experimentation<br />Multiple perspective thinking – consumer/producer, customer/ service provider<br />Inquiring and critical approach<br />Not fixed knowledge<br />