The Smart Agency Credentials April 2012


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The Smart Agency Credentials April 2012

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  2. 2. In a nutshell • We help small and growing companies attract new business by highlighting their strengths and getting them noticed in their sector. • We also work with creative partners, large companies and public sector organisations to deliver specific communications projects. • We have over 20 years’ PR and marketing experience with expertise in sectors including financial services, insurance, automotive, food, drink, corporate, public sector, b2b, fmcg, healthcare, e-commerce and retail. k
  3. 3. What we offer • Creative and effective • Creative writing communications and • Campaign management marketing services including internal • Integrated PR campaigns communications that achieve results • New product and service • News generation – to launches achieve positive press • Project and ongoing press coverage office support • Access to a broad range of • Crisis management support marketing services including market research and media training k
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  5. 5. Access to expertise Events & Market hospitality Graphic design research Photography E-marketing/web design Media training k
  6. 6. A bit about usEmma Kirkaldy – Emma has over 17 years strategic and practical experience, gained within PR and marketing agencies and in-house. Emma is a board member of Leeds Media.Nigel Charlesworth – Nigel was formerly head of PR at Green Flag and business- to-business insurer UKI Partnerships – part of the Royal Bank of Scotland. He is a full member of the Chartered Institute of PR and a Diploma holder. k
  7. 7. Broad brand & client experienceB2BConsumerPublic sector & membershipPersonal finance k
  8. 8. Testimonials “Smart impressed us with their knowledge of the insurance sector and have personal finance The Chamber was looking to raise its profile experience. The success of Readyclaim is very within the SME sector and appointed the important in terms of increasing downloads and Smart Agency to help us do this. online customers. We found their work to be of a very high I am very excited about the prospects of raising standard and they secured the kind of the profile of the brand and know that Smart will coverage we wanted. In addition what contribute to us delivering our strategic and brand impressed us was their willingness to help and objectives.” advise on PR issues, often over and above what they had been commissioned for, this Tim Roots, MD: was  invaluable to us. I would definitely work Parago Software with them again if the opportunity arose. “We were confident that Smart’s experience and expertise helped raise awareness of our services Kalpna Mistry, Marketing Manager: as we expanded our operations in the region.” Leeds, York & North Yorkshire Chamber of CommerceTim Kent, Managing Director: ERA Healthcare York "We had just released some excellent results and were keen to make the market aware of our progress. Smart did a great job in getting the news covered in the places we wanted our profile to be raised. Their approach was sensible and delivered on what they set out to do." Andy Waring, Head of Sales: Westinsure k
  9. 9. Case study: IKEA • Smart provided PR to support the re-launch of IKEA Leeds which generated TV, radio and regional press coverage for the store’s £22 million re-development programme. • Smart also used a targeted media campaign to generate coverage for IKEA Leeds’ kitchen contract that was up for tender. k
  10. 10. Yorkshire Evening PostYorkshire Post Yorkshire Business Insider Yorkshire Post k
  11. 11. Case study: ARLA Foodservice • Smart launched Arla Foods’ Foodservice Division with an event on the Royal Yacht Britannia in Edinburgh. • Campaign achieved national exposure and coverage in key trade food media, together with extensive regional coverage in Yorkshire media. k
  12. 12. The GrocerDine Out k
  13. 13. Case study: Bradford MBC • Smart managed an ongoing PR and marketing campaign for Bradford MDC’s in-house specialist education caterer, Education Contract Services (ECS). • The brief included an extensive media relations campaign, which placed ECS as one of the country’s leading school meal providers. k
  14. 14. Bradford T&ABradford T&A Bradford T&A The Guardian Yorkshire Post k
  15. 15. Case study: Halifax • Halifax General Insurance awarded a brief to target householders with advice and tips on preventing burglaries. • Smart prepared and delivered a media relations and promotional plan using internal claims statistics, customer case studies and making an expert spokesperson available for interview. k
  16. 16. Manchester Eve News k
  17. 17. Case study: Solaglas • The B2B glass specialist gave us a wide-ranging brief that included trade and regional media relations, advertising, award submissions and sponsorship • The company wanted to announce a rebrand, while highlighting the breadth of services it provided to clients in the insurance, retail, and public sectors • Smart implemented a campaign that included media relations and marketing. The agency also negotiated sponsorship, wrote advertising copy, bought media space, produced press information and created a media library k
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  19. 19. Case study: Pace Microtechnology • Pace is a leading technology developer for the global payTV industry. • With the acquisition of the Philips STB business, the company seized the opportunity to deliver key messages to its employees situated across the globe. • The result was a corporate publication conceived and written by Smart who interviewed key staff, commissioned design and managed the project from start to finish under strict deadlines. k
  20. 20. Case study: MSL Group • MSL is one of the UK’s largest independent legal expenses providers and sister company MSL Vehicle Rental a credit hire and fleet management specialist. • Smart manages a proactive and reactive press office function for MSL including media relations, briefings, photography, copywriting, reputation management and sponsorship. • This was a new venture for MSL and has reported benefits from the higher media profile. k
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  22. 22. Thank you k