14 Ways Augmented Reality can Boost: E-commerce and M-commerce
14 Ways Augmented Reality can Boost: E-commerce and M-commerceEditors note - This site is amazing! i never thought that this would become an site....hopeeverybody enjoys itDrive Sales AR can drive sales by “placing” products in the environment before purchase.For example, customers can “try on” a product and see how it looks on them or place it intheir houses. After the attachment with the product has been created, customers are morelikely to buy it.Enhance Print Media Advertising. Augmented reality can easily enhance commercial ads inmagazines and newspapers, facilitating new interactive features that let customers buyproducts off the page. AR presents readers with click-to-buy icons so they can purchaseitems through their smartphones and tablets by scanning AR-enabled images in press oroutdoor ads while they are on the go.Create Shopping Lists and Do Price Comparison. M-commerce-oriented AR apps aredesigned to improve shopping experience and customer satisfaction, therefore, increasingsales and brand equity. For example, using the smartphone’s camera, an AR app can “read”barcodes and recognise simple objects, such as CD or DVD covers, allowing users to dobasic price comparison shopping and create shopping lists. These simple but engagingfeatures are designed to make sure that your products stand out and will stay in thecustomer’s shopping list, consequently, increasing the likelihood that the products will bepurchased.Replicate in-store experience. The e-commerce or m-commerce experience is designed totake the shopping environment to the consumer instead of the consumer physically going tothe shop. AR apps replicate in-person browsing and trying-on. AR, united with a spotlessmobile shopping experience, is a fascinated opportunity to bring the best of your store rightinto shoppers’ smartphones and tablets. Customers can digitally check the price, view a 3Dmodel, “try on” clothes, and then seamlessly order it.Social shopping. AR mobile apps engage shoppers before during and after the sale,encouraging them to instantly share products, which they have “tried on” and “placed in theirhouses” for peer review. These features make online shopping less lonely and purchasingdecisions more instant.Window Shopping Transformed with AR. AR makes storefronts interactive by bringingexclusive videos of the catwalk to smartphones and providing product information, 3Dproduct models, pricing and the ability to purchase the product. Evidence shows that AR-enabled storefronts can lift sales up to 85% within a couple of weeks.
Increase in-store experience. Not only can AR bring shopping experience to consumers, itcan also increase the in-store shopping experience. AR apps let in-store shoppers instantlysee star ratings and feedback from other shoppers who’ve already purchased the itemsaround them. These apps can make it easy to find additional sizes or styles online, and orderthem for home delivery or store pickup. There is no need to visit one retailer and then buyonline from another.Differentiate your business from competitors. Mobile shopping is becoming a must-have forretailers around the world. Developing mobile AR experiences will help you differentiate yourbusiness from competitors and delight customers. Interaction with real brands and realproducts in an AR environment converts potential interest to actual sales.Call-to-action leading to fulfillment. AR allows customers to make purchasing decisions in aninteractive and fun way, while they are on the go. “Add to cart” and “purchase now” buttons inAR apps and ads make shopping decisions more instant and rewarding. The serviceprovides an opportunity to reach customers with a call-to-action just as they have seen aproduct.Demand generation. When AR content is used in conjunction with sales and marketingcontent, it is very likely to ensure that the potential customer reaches the conclusion that thisparticular service or a product is the right solutions and is worth purchasing.Increase profit. Augmented reality revenues will exceed $3 billion by 2015, while mobilecommerce revenues will be doubled by 2015 with AR applications. Revenues generated frommobile phone augmented reality applications will reach $2.2 billion by 2015. Secure yourbusiness and increase sales by entering the AR world now.ROI from augmented reality can manifest itself in many ways such as conversion to directsales, dwell time, brand awareness and PR.Customer Intelligence. With AR, companies can collect a new spectrum of data to furtheridentify shopper behaviors and patterns on the path to purchase. Collected intelligence canbe used to further develop products and services. AR apps can also drive store traffic andincent shoppers to buy more products and more often.Mobile Devices are an Ideal Platform for AR. Smart phones and tablets are quickly becomingthe new PC, and, since February 2011, more mobile devices have been sold than PCs andlaptops. The expanded view and functionality that tablet devices provide make them an idealplatform for unique and immersive augmented reality experiences.Read More http://exploreengage.com/category/blog/articles/ with loads more info why notfind out more