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Looking to run an ad campaign that gets lots of attention, but doesn't cost a lot of money? The Facebook Ad platform provides an advertising tool that is precise, allows you to control costs, and update your campaigns at any time. Creating an ad is easy; running s successful campaign is not. Luckily, Facebook provides 10 tips for effective advertising on their site. This presentation adds more depth to the list, brings each tip to life with a visual representation, and provides tactical considerations to help you create the best campaign possible. It's just a taste of what you can expect in the ebook World War Me: Facebook Advertising That Works, due out in May 2011.