SEO for CPA & Accounting Firms Lead Generation SETTING GOALS REPORTING INITIAL ANALYSIS The most important step is defining your goals and objectives for the program. Flashpoint will meet with your project leaders to develop objectives which are achievable through an SEO plan. Flashpoint Marketing provides you The initial standing of your SEO. This is with monthly updates on your the point from which your firm will websites performance. These compare results throughout the reports showcase several analytical process. This stage allows us to find areas of opportunity for SEO man- factors which help to manage and adjust the SEO strategy for improved CONTENT DEVELOPMENT agement. results. ISSUE BASED KEYWORD OPTIMIZATION RESEARCH Content is king in SEO. Often times clients are not getting the results they want because there is simply a lack of content to optimize. FlashpointThe process of focusing on landing develops custom webcopy and articles to put Flashpoint will research the termspage optimization within issue your firm in a position of power in the marketplace. actually being used by prospects tospecific areas. Such as Tax Credit, find your website and other websitesTax Amnesty programs etc. like yours, so that the traffic can be strategically drawn to your firm to increase leads. OFF-PAGE ON-PAGE OPTIMIZATION IMPLEMENTATION This part of the process is the promo- Flashpoint will implement appropri- tion of the website outside of the ate title tags, header tags and HTML build. Our activities Include meta-data into your firm’s website inbound linking, blogging, directory HTML. This process allows search submission and registration, as engines to understand and index content sharing. website content appropriately. FLASHPOINT MARKETING IS CERTIFIED IN SEARCH ENGINE MARKETING AND ADVANCED SEO BY THE SEARCH ENGINE MARKETING PROFESSION- ALS ORGANIZATION.