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Breve estratto di 'Cross Channel Retailing Report 2012 - Ebeltoft Group'
Global CrossChannel RetailingThe (un)connected store
EBELTOFT GROUP - INTRODUCTION North America: United States and Canada Ebeltoft Group is a worldwide alliance of retail consultancies with members in numerous mature and emerging retail markets. Responding to our client s demand and market globalization, we offer pragmatic retail consulting Europe: Denmark, France, Germany, Italy, Portugal, Romania, Spain, services and conduct global insight research. Turkey and United Kingdom. And Switzerland. We are unique in our ability to combine global retail expertise with deep local insight and turning this into innovative and practical solutions. Latin America: Brazil and Asia Pacific: Australia, China, Singapore Mexico and India
GLOBAL CROSS CHANNEL RETAILING BENCHMARK STUDY OBJECTIVES > Develop cross channel benchmarks; globally, by market and sector > Provide retailers with insights to prioritize cross channel solutions 4 SECTORS DIY Electrical Apparel Non-food generalist goods Hyper/Department store 17 COUNTRIES
GLOBAL CROSS CHANNEL RETAILING STUDY 144 RETAILERS
METHODOLOGYLeading retailers in each country were chosen across four retail categories. The retailers represent the largest or mostinfluential in their category.Each retailer’s store and online operations measured on 47 cross-channel indicators.
GENERAL MERCHANDISE RETAILERS > Top 10 cross channel champions – General Merchandise Retailers
SPECIALTY FASHION > Top 10 cross channel champions – Specialty Fashion Retailers
DIY > Top 10 cross channel champions – DIY Retailers
ELECTRICAL GOODS > Top 10 cross channel champions – Electrical Goods Retailers
CONCLUSIONS 1 Cross channel capabilities: when and how, not if! 2 Mature markets will lead, but there will be no single path 3 Mid-tier retailer solutions emerge 4 Retailers will sequence cross channel development 5 Tablets will change store selling and the business case 6 Retail organizations will change; new skillsets emerge
GET IN TOUCH: EBELTOFT GROUP MEMBERS ROUND THE WORLD
FURTHER INFORMATION To obtain a copy of the report or for further information on the study, global and country level findings contact Ebeltoft Group or the Ebeltoft Group member in your region. Local EBBER CONTACT Ebeltoft Group Lourens Verweij I firstname.lastname@example.org Ebeltoft Group author Jim Okamura I email@example.com www.ebeltoftgroup.com