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PreparedU Project: 2015 HighEd Web Presentation

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Learn how Bentley University’s PreparedU Project served as a springboard to connect content, brand and thought leadership to drive measurable results

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PreparedU Project: 2015 HighEd Web Presentation

  1. 1. @ValerieFox | @AMA Hashtag
  2. 2. @ValerieFox | @AMA Hashtag@ValerieFox | @AMA Hashtag@ValerieFox, Bentley University | #AMAHigherEd
  3. 3. @ValerieFox | @AMA Hashtag
  4. 4. @ValerieFox | @AMA Hashtag@ValerieFox, Bentley University | #AMAHigherEd
  5. 5. @ValerieFox | @AMA Hashtag@ValerieFox, Bentley University | #AMAHigherEd
  6. 6. @ValerieFox | @AMA Hashtag@ValerieFox, Bentley University | #AMAHigherEd
  7. 7. @ValerieFox | @AMA Hashtag@ValerieFox | @AMA Hashtag@ValerieFox, Bentley University | #AMAHigherEd • • • •
  8. 8. @ValerieFox | @AMA Hashtag
  9. 9. @ValerieFox | @AMA Hashtag Identity Message Place People Stories
  10. 10. @ValerieFox | @AMA Hashtag Media mentions
  11. 11. @ValerieFox | @AMA Hashtag@ValerieFox | @AMA Hashtag@ValerieFox, Bentley University | #AMAHigherEd •
  12. 12. @ValerieFox | @AMA Hashtag
  13. 13. @ValerieFox | @AMA Hashtag@ValerieFox | @AMA Hashtag@ValerieFox, Bentley University | #AMAHigherEd • • • •
  14. 14. @ValerieFox | @AMA Hashtag Explainer video
  15. 15. @ValerieFox | @AMA Hashtag • • • • • • •
  16. 16. @ValerieFox | @AMA Hashtag@ValerieFox | @AMA Hashtag@ValerieFox, Bentley University | #AMAHigherEd • • •
  17. 17. @ValerieFox | @AMA Hashtag
  18. 18. @ValerieFox | @AMA Hashtag@ValerieFox | @AMA Hashtag@ValerieFox, Bentley University | #AMAHigherEd •
  19. 19. @ValerieFox | @AMA Hashtag • • • • • • • • • • • • • • • • •
  20. 20. @ValerieFox | @AMA Hashtag Our Evolution from Pitching to Publishing
  21. 21. @ValerieFox | @AMA Hashtag Debating Grad School? Here's Why You Should Go for It If you’re a millennial who’s graduated from college recently, chances are you’re wondering whether you should attend graduate school, if not now then at some point down the road. Read More Risking Failure Is Key to Your Creative Success In today's workplace, developing the creative process is as crucial for businesspeople as it is for artists. Read More Millennials: Fall in Love with a Problem Today Bentley alum and Googler Tomer Sharon shares the wisdom he received early in his career, and offers his best advice to millennials just starting out. Read More
  22. 22. @ValerieFox | @AMA Hashtag@ValerieFox | @AMA Hashtag@ValerieFox, Bentley University | #AMAHigherEd • • •
  23. 23. @ValerieFox | @AMA Hashtag@ValerieFox | @AMA Hashtag@ValerieFox, Bentley University | #AMAHigherEd • • •
  24. 24. @ValerieFox | @AMA Hashtag@ValerieFox | @AMA Hashtag@ValerieFox, Bentley University | #AMAHigherEd • • •
  25. 25. @ValerieFox | @AMA Hashtag@ValerieFox | @AMA Hashtag@ValerieFox, Bentley University | #AMAHigherEd • • – •
  26. 26. @ValerieFox | @AMA Hashtag Lessons Learned (Mistakes We Made For You) Photo Source: The Minimalists
  27. 27. @ValerieFox | @AMA Hashtag Photo source: scribewise.com
  28. 28. @ValerieFox | @AMA Hashtag Interest has grown 5x in past 5 years
  29. 29. @ValerieFox | @AMA Hashtag
  30. 30. @ValerieFox | @AMA Hashtag
  31. 31. @ValerieFox | @AMA Hashtag Outbound • Print • Radio • TV • Direct mail • Banner ads Inbound • Blog posts • Infographics
  32. 32. @ValerieFox | @AMA Hashtag Outbound • Print • Radio • TV • Direct mail • Banner ads Inbound • Content offers: eBooks • Events
  33. 33. @ValerieFox | @AMA Hashtag Outbound • One-size-fits- all emails Inbound • Email nurturing • Progressive profiling
  34. 34. @ValerieFox | @AMA Hashtag Tree falling in forest
  35. 35. @ValerieFox | @AMA Hashtag Amplification kicks in Content Syndication: Outbrain, Taboola, Nativo Paid Social: LinkedIn SEO: On-site optimization Email: Bi-weekly newsletters 29x Growth in Traffic
  36. 36. @ValerieFox | @AMA Hashtag LinkedIn Taboola
  37. 37. @ValerieFox | @AMA Hashtag Hacks, Tips & Ideas
  38. 38. @ValerieFox | @AMA Hashtag
  39. 39. @ValerieFox | @AMA Hashtag Photo source: Novy.be Email Capture Gated Content
  40. 40. @ValerieFox | @AMA Hashtag Trending topics on Millennials Source: BuzzSumo
  41. 41. @ValerieFox | @AMA Hashtag Photo source: Novy.be
  42. 42. @ValerieFox | @AMA Hashtag #5 – Hire People for Mindset Match Source: Salesforce.com
  43. 43. @ValerieFox | @AMA Hashtag Hire People Who Love to Learn
  44. 44. @ValerieFox | @AMA Hashtag Source: Why Content Marketing Fails, Rand Fishkin
  45. 45. @ValerieFox | @AMA Hashtag Thank You!!!

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