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Foundr Magazine Culture Deck

foundr
foundr

We're on a mission to democratize entrepreneurial education. This the foundr culture deck where we showcase what we believe at foundr and the values that are important to us. For more information about us go to foundr.com

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CULTURE
DECK
2PAGE
THE ENTREPRENEUR SPACE IS
CHANGING AT AN ALARMING PACE
AND OUR COMPANY IS RAPIDLY
GROWING ALONGSIDE IT. THE FINER
DETAILS IN THIS DECK WILL BE
UPDATED REGULARLY, BUT OUR
CORE MISSION REMAINS THE SAME.
3PAGE
WHO
ARE
WE?
4PAGE
FOUNDR IS THE GO-TO
RESOURCE FOR HELPING
TODAY’S ENTREPRENEURS
BUILD TOMORROW’S
LEADING BUSINESSES.
5PAGE
We distill knowledge from the greatest founders of our
time creating real-world actionable lessons. Our lessons
come in a variety of mediums: online courses, videos,
podcasts, articles, books, and magazines
WE PRODUCE HIGH-QUALITY
EDUCATIONAL CONTENT FOR
ENTREPRENEURS
6PAGE
Our mission is to build an entrepreneurial
brand that impacts, guides, creates, and
motivates tomorrow’s leading entrepreneurs
to drive humanity forward.
MISSION
STATEMENT
WE SEEK TO
DEMOCRATIZE
ENTREPRENEURIAL
EDUCATION.

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Foundr Magazine Culture Deck

  • 2. 2PAGE THE ENTREPRENEUR SPACE IS CHANGING AT AN ALARMING PACE AND OUR COMPANY IS RAPIDLY GROWING ALONGSIDE IT. THE FINER DETAILS IN THIS DECK WILL BE UPDATED REGULARLY, BUT OUR CORE MISSION REMAINS THE SAME.
  • 4. 4PAGE FOUNDR IS THE GO-TO RESOURCE FOR HELPING TODAY’S ENTREPRENEURS BUILD TOMORROW’S LEADING BUSINESSES.
  • 5. 5PAGE We distill knowledge from the greatest founders of our time creating real-world actionable lessons. Our lessons come in a variety of mediums: online courses, videos, podcasts, articles, books, and magazines WE PRODUCE HIGH-QUALITY EDUCATIONAL CONTENT FOR ENTREPRENEURS
  • 6. 6PAGE Our mission is to build an entrepreneurial brand that impacts, guides, creates, and motivates tomorrow’s leading entrepreneurs to drive humanity forward. MISSION STATEMENT WE SEEK TO DEMOCRATIZE ENTREPRENEURIAL EDUCATION.
  • 7. 7PAGE WE WANT OUR CONTENT TO IMPACT 10’S OF MILLIONS OF PEOPLE EVERY WEEK, AND HELP ENTREPRENEURS BUILD AND GROW SUCCESSFUL BUSINESSES.
  • 9. 9PAGE THE ENTREPRENEURIAL SPACE IS FILLED WITH GURUS AND EMPTY PROMISES, AND ALL SORTS OF PEOPLE TELLING YOU THAT THEY HAVE THE ONE TRUE/ONLY SECRET TO BUILDING A SUCCESSFUL BUSINESS WE PROVIDE AN UNBIASED LENS WITH LEGIT FOUNDERS SHARING EXPERIENCES FROM ALL WALKS OF LIFE. WE DON’T DO THAT
  • 10. 10PAGE FOUNDR IS A BOOTSTRAPPED BUSINESS. We intentionally built our company this way because we wanted to grow controllably and sustainably, without the pressure of providing investors with a return or extrinsic forces flipping the company for quick cash. It also means that we are all too aware of the entrepreneurial journey, we know your aches and pains when building from the ground up, and it’s our experience that allows us to be industry leaders in entrepreneurial education
  • 11. 11PAGE THE FOUNDR CODE OF ETHICS REFERS TO THE BOUNDARIES IN WHICH OUR TEAM OPERATES. WE SEE THEM AS THE RULES OF THE GAME THAT FOUNDR VALUES CODE OF ETHICS
  • 12. 12PAGE 01 WORLD-CLASS 03 THE BEST IDEA WINS 05 OWNERSHIP 02 GROWTH MINDSET 04 NO AGENDAS 06 WE DO OUR BEST WORK We aim to be the best in the world. We leave our ego at the door and do our best work. The best idea can come from anyone, in any team. We listen and respect everyone’s ideas, and we choose the strongest idea. We take extreme ownership. We do what we say we will do, no exceptions We take pride in our work and aim to do the best work of our careers at Foundr We come from a wide variety of backgrounds and belief-sets, but when we work at Foundr don’t allow our personal agendas to influence our work We each establish a growth mindset, and we seek to challenge our beliefs and preconceived views on what is possible.
  • 13. 13PAGE WE WORK TOGETHER AND WE PLAY TOGETHER We improve our teamwork and friendship by valuing and attending team-building and social events TEAM FOR THE WIN
  • 14. 14PAGE These have been with us since day one. WHY ONLY FOUR? Because life shouldn’t be complicated. Because things should always be kept simple, clear, and concise. BECAUSE ALL WE NEEDED WAS 4. TEAMWORK & INTEGRITY DETERMINED TO DELIVER LEARN & BE CURIOUS THINK BIG VALUES
  • 15. 15PAGE TEAMWORK & INTEGRITY → Cliché as it may be, we believe that ‘teamwork makes the dream work’ → Our product is only as good as our team → Care for the customer and the community → Egos are left at the door → We choose honesty over profit → We abide by our moral principles → When it comes to ideas, the best idea wins → We love to learn → We are perpetually seeking to become the best versions of ourselves → Always ask questions and seek more answers → We always support professional development → We choose self-development in our free time LEARN AND BE CURIOUS → Ownership is key to growth → We always do what we promise to → We keep our standards high → We deliver nothing but the best DETERMINED TO DELIVERTHINK BIG → We dream big → We aim big → We grow by taking on the impossible and making it possible
  • 16. 16PAGE WHAT WE DO WHAT WE DON’T DO 99.9% OF OUR CONTENT IS FREE. OUR KNOWLEDGE COMES IN A VARIETY OF MEDIUMS: ARTICLES, PODCASTS, VIDEOS, AND MORE. THE .1% PAID CONTENT INCLUDES OUR ONLINE COURSES, BOOKS, AND OUR MAGAZINE. We will never be bought out, we will never promote or feature someone for payment, and we will never cross-promote another product for quick cash We will at all costs protect the equity within the Foundr brand that we have worked hard to build We will not publish content for the sake of it. If it doesn’t change lives, we don’t ship it. We listen to our audience and adapt and improve our content accordingly WE WILL NOT SACRIFICE THE QUALITY OF THE FOUNDR BRAND AT ANY COST WHATSOEVER. PUBLISH OR RELEASE CONTENT THAT IS SUB-PAR OR WON’T STAND THE TEST OF TIME
  • 17. 17PAGE WHO WE PARTNER WITH AT FOUNDR REAL ENTREPRENEURS INNOVATIVE OR MARKET LEADERS BUILDING A LEGACY We only interview real founders with proven experience in building a business. Not someone “playing business” with a rented Lambo on a maxed-out credit card. The people who we feature have companies that are ranked in the top 3 brands within their own niche or industry. They’ve been out on the front lines and have the battle scars (and stories) to prove it. We don’t require fame, but we insist that their products, services, or brands have impacted millions. We speak with people who’ve sacrificed to master skills, have built something from scratch, and have the proof to back it up. Above all, they must have a burning desire to help other entrepreneurs succeed and want to give back to the community.
  • 18. 18PAGE WHO WE DON’T PARTNER WITH THESE ARE OUR POLICIES WHEN CREATING ANY PRODUCT. WHETHER IT’S THE ENTREPRENEURS FEATURED ON THE FRONT COVER OF OUR MAGAZINE, OUR COURSE INSTRUCTORS, OR THE GUESTS WE FEATURE ON OUR PODCASTS, WE WILL ONLY WORK WITH THE BEST ENTREPRENEURS IN THE WORLD. → No get-rich-quick scammers, mystical gurus, snake-oil salespeople, or pyramid schemes → No pointless articles or listicles with no substance → People who try to slide us money under the desk for promotion → Shotgun content and scattered audience
  • 19. 19PAGE IF YOU STAY WITH US LONG ENOUGH AT FOUNDR, YOU WILL DO THE BEST WORK OF YOUR CAREER – THAT WE GUARANTEE. JOINING THE TEAM
  • 20. 20PAGE But here at Foundr, we are loud and proud about being 100% an entrepreneurial bootstrapped start-up that supports other growing start- ups. That’s what makes us legit in the entrepreneurial space. THIS IS WHERE COMPANIES USUALLY INCLUDE A PARAGRAPH STATING THAT THEY’RE “NOT LIKE OTHER START-UPS” BECAUSE THEY DON’T HAVE A PING-PONG TABLE.
  • 21. 21PAGE → The usual speedy and purposeful meetings, open-door policies, and a focus on self-development → No-clocking in and no forced all-nighters → We discourage office hierarchy and refuse to enforce uncomfortable office attire → Giant in-office murals and tonnes of natural light → The cherry on top of our stereotypical start-up office: a ping-pong table in the staff room LIKE ANY GOOD STEREOTYPICAL STARTUP, OUR OFFICE HAS:
  • 22. 22PAGE ASIDE FROM THE TANGIBLE, THE BIGGEST SELLING POINT FOR US TO CONVINCE YOU TO COME TO JOIN US IS OUR STELLAR CULTURE. OUR CULTURE We believe that the perfect culture consists of a dream team that is united in their pursuit of ambitious goals and dreams. WHAT MAKES US GREAT, WHAT MAKES US UNIQUE, AND WHAT MAKES US INDESTRUCTIBLE IS
  • 24. 24PAGE → Always address the elephant in the room → Respectfully question and challenge any assumptions → Transparent culture is best. Everyone should know what’s working and what’s not working from the ground up → Meetings vs. Discussions: we prefer giving you the freedom to choose the best method of communication for the situation. Strict rules only lead to stifled workplaces. → No dream is too big, but the devil is in the details. → Ask, ask, ask, and then ask some more. And then if you’re still not 100% sure, ask again. (Remember, we love and value curiosity.) WE INSIST ON OPEN, CLEAR, HONEST COMMUNICATION INSIDE AND OUTSIDE THE OFFICE COMMUNICATION
  • 25. 25PAGE EDUCATION WE ARE AN EDUCATION COMPANY, AND WE PRACTICE WHAT WE PREACH. ONE OF OUR KEY VALUES IS “LEARN AND BE CURIOUS”, AND WE TAKE TRAINING VERY SERIOUSLY. → We instill a high-performance culture → Every employee is given a generous budget to spend on self-education → We want you to upgrade yourself in your role, and we are here to do all we can to help you level up → If anyone in our team is faced with a roadblock we can’t solve, we regularly bring in domain experts for various fields, paid consultants, advisors, and mentors to help us solve it together → We learn from our mistakes, we learn from our wins, and we learn from others
  • 26. 26PAGE HAVE EACH OTHER’S BACK → Our products are only as good as our people → Support for one another is our credence → Embrace other’s dreams and goals → Support mental health and wellbeing. We want you to choose a healthy work/play/rest balance OUR COMPANY MISSION IS TO SUPPORT OTHERS, AND WE EMBODY THIS IN OUR OFFICE, TOO
  • 27. 27PAGE HIRING OUR HIRING PROCESS TAKES LONGER THAN OTHERS BECAUSE WE ARE HIGHLY SELECTIVE ABOUT WHO WE BRING INTO OUR TEAM → We do not take hiring lightly, and we always seek to add superstars to our super-team → We take care of our team, and that’s why no one ever wants to leave
  • 28. 28PAGE THE PROOF IS IN THE PUDDING ACCORDING TO A 2016 STUDY, WITHIN ALL INDUSTRIES, THE AVERAGE TOTAL ANNUAL STAFF TURNOVER IS WE ARE PROUDLY AT 17.8% 1%ANNUALY ANNUALY
  • 29. 29PAGE TALENT KNOWS NO BOUNDARIES OUTSIDE OF OUR HQ IN MELBOURNE, AUSTRALIA, WE ALSO HAVE A SATELLITE OFFICE IN NEW YORK OUR TEAM IS MORE INTERNATIONAL THAN MOST → We have team members working remotely from a variety of different timezones
  • 31. 31PAGE PROACTIVE DOERS NO EGOS → We don’t micromanage. Micromanaging doesn’t teach you how to make decisions or think for yourself → We are not a fancy day spa that caters to inflated egos. We support humility, no-ego decision-making, and from- the-heart honesty THOSE WHO SUPPORT OTHERS → Not only for the customer but for your fellow coworkers. → We encourage autonomy in the workplace so that you can get the job done → Entrepreneurship is something close to our hearts, and if you love to chat entrepreneurs, self-development, and start-ups then you’ll fit right in → One of our key values is “learn and be curious” and we take training very seriously THOSE WHO ENJOY THE FREEDOM TO WORK AS THEY DO CURIOSITY CATS AND LEARNING-ADDICTS THOSE WHO LOVE THE ENTREPRENEURIAL SPACE
  • 33. 33PAGE Working with a team of A-players to turn this awesome company into a global brand that helps millions of entrepreneurs to build their business and make the world a better place. Logging in every day to work with a group of legends who are super passionate to make a difference in the entrepreneurial scene. I love working with a team of passionate people on a big vision and having the freedom to innovate and create my way to reaching that vision. Being able to help hundreds of thousands of people Working with the highest quality specialists in their field. Smart, passionate people that want to be there. Everyone is on a team, and there are no egos or hidden agendas. WHAT DO YOU LOVE ABOUT YOUR JOB? JesseLucas Apolonia Andrei AlishaDave What I love the most? Difficult to pick one! Great culture that supports career development, amazing, driven and fun people who you want to work with every day and incredible opportunity to grow.