Online Advertising

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Online Advertising

  1. 1. September 9, How to Make Online Advertising 2012 Work for Your Business Fred Yeewww.Fp-imarketing.com
  2. 2. Agenda  What is online advertising?  Myths (and facts) Quick  How can this help my business?Overview  Case study  Summary/Questions  Why isn’t it working for me then? (member audit)  FoundPages
  3. 3. What is online advertising?  Google, Yahoo ads on search results  Sponsored linksNot Just  Contextual ads beside articles on websitesBanners  Banners and skyscrapers on websites  Online directory listings (Yahoo and others)  Pay-per-click vs CPM (cost per 1000) vs Fixed  Search engine optimization (free ads)  Online press releases  Growing at 40% per year
  4. 4. Myths (and facts)  People can click on your ads and charge up $$$ on your account using pay per click (click fraud) Don’t Let  Text ads are not very effectiveMyths Stop  We need to pay more $$$ to be seen (bid) You  Cost more than a fixed price print ad (Yellow pages)  Yellow pages offers the same thing  Doesn’t work for local advertising  It’s hard to do and is for big companies  It’s easy to do ourselves, or for my web designer
  5. 5. How can this help my business?  Interest in your ad can be directly sent to your website for more info and further contactSo… – What’s  Low cost and highly relevant traffic In it for Us?  Low creative costs for ads (if any)  Search engines used much more than Yellow Pages  Ads can be changed easily and instantly  Local, national or global  Increase leads, inquiries and new customers!
  6. 6. Example: Benchmark ManagementMember Case Study
  7. 7. Before and after  Property management company established for over 20 yearsRecent BBB  Website had 150 first time visitors (not hits) per Member month on average Profile  Now has over 300 on average – a 100% increase in relevant traffic  Monthly advertising cost – less than $85  Testimonial – “We are taking on 4 new properties this October. We are busier now than we have been in 23 years” – Dennis Anderson, President
  8. 8. Screenshot 1: AdRelevant and Timely
  9. 9. Screenshot 2: ResultNo More Spray and Pray
  10. 10. Summary/Questions  Online advertising is low cost and highly effective  Myths come from misunderstanding, poor practice Online and competitionAdvertising  Works for almost any business, and especially well for small to medium size  Works fast and is easy to measure, change  Questions
  11. 11. FP iMarketing  Calgary based firm specializing in online marketing products and services – 90+ clients since 2004 1-877-872-2ROI  Nominated by Deloitte as a 2008 Tech Company-to-Fp-imarketing.com Watch  Proven, experienced online marketing expertise  Full service online marketing, including website development, online advertising and project management  Use the best tools, practices and trained personnel to leverage online marketing for YOU
  12. 12. Clients  Artists of the World  HC Piper Manufacturing  Dent Clinic Calgary  ABL ImagingTrusted by  Diversified Staffing  Clinicare Software Over 90  Evans Consoles  Westcor Mortgage Clients  Johnston Group  Red Arrow Bus  Benchmark Management  Genstar Development Co.  West Canadian Graphics  The Manor Villages  South Centre Fine Cars  Jayman MasterBUILT  Len T Wong and Assoc  And more than 70 others!
  13. 13. Live Examples/Audit  Benchmark Property ManagementVolunteer  Use Google search ads to Your demonstrateSituation  CalgaryHerald.com banners and contextual ad examples  Landing page example  How about your online ad or website?

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