B2B Social Media

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Learn how to use Social Media when marketing for a B

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B2B Social Media

  1. 1. April 28, 2010 SeptSocial Media and how to use it in B2B Marketing
  2. 2. Sept AgendaOnline Objectives; Why engage in social media marketing?Content Marketing; What happens when it works?Low Hanging Fruit; Easy & low cost things companies can doAn Ecosystem Approach; The pro approachA Case Study; ActiveConversion
  3. 3. CredibilitySept
  4. 4. Sept Website Investment Highly Professional, Valuable content that engages;Visually Attractive, Easy Case studies, whitepapers, Navigation webinars, special offers
  5. 5. Sept Seth Godin on Social Media What matters is where are the real relationships? Networking is always important when it is real, always a useless distraction if it is fake. What the Internet has allowed is an enormous amount of fake networking to take place. How you get [real relationships] is by going out of your way for them, by earning the privilege of one day, having that connection, being worthwhile. http://www.youtube.com/watch?v=r0h0LlCu8KsOr search “Seth Godin on Social Media” in YouTube
  6. 6. Sept Content Marketing Returning Visits, Sharing, Interactive Credibility, Real Valuable Video & Webinars Relationships Content: DownloadableCase Studies, ContentWhitepapers
  7. 7. LowSept Hanging Fruit• Get accounts with key social media – LinkedIn – Twitter• Put “follow us” buttons on in your website navigation• Follow Blogs + Media
  8. 8. Sept LinkedIn- Get a profile, follow SEO best practices, link to your home page- Join Groups, participate in discussions (no sales pitch!), link to website assets- Avoid “updates” that prospects would find useless- Start a Group
  9. 9. Sept Twitter- Follow people useful to your customers and prospects- Re-tweet useful tweets- Avoid “updates” that prospects would find useless
  10. 10. Sept Blogs + Media- Follow relevant blogs, post comment- Push valuable blog/media postings to you LinkedIn and Twitter pages- Always link your profile name to your website
  11. 11. Sept Expertise Generates The Ecosystem ApproachInterest and Credibility Website using Marketing Automation Your Credibility Blog ProspectsPush content to Blog, distribute via Social Push content to Prospects via social and email
  12. 12. Sept Newsletters vs. Blogging For the same amount of effort, leverage the content to the social ecosystem The blog becomes a repository of Marketing and Sales collateral
  13. 13. Sept Hootsuite
  14. 14. Sept Case Study: ActiveConversion Social Media Cloud Blog Website Assets WebsiteMarketing Automation
  15. 15. FoundPages Sept

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