Running a photography business is more than just printing business cards off your computer and throwing up a Face Book page with a few photos. Knowing "the secrets" of a home based photography business is how you make money. This slide show has hints, tips, and suggestions for starting up a home based photography business and living your passion and making money.
FROM YOUR HOME”
By Laura L. Smith, author & photographer
The Motivation is there…
You love photography and want to get paid
for it either full or part time.
Best part is you don’t need an expensive
four year photography degree, or have to
take out bank loans to buy expensive
equipment and set up a brick and mortar
Because you can work from home!
What is the single most important
benefit of being a home based
The benefit is you’re the boss and you
can work when you want…
Plus you will be building your
confidence and self esteem while
making the money they so richly
What can be the biggest hurdle about setting
up a photography business?
F.U.D. or Fear, Uncertainty and Doubt. This is a
normal reaction when we decide to do
something new—such as starting a photography
Let’s face it taking photos as a hobby is fun
because our family and friends think we take
great pictures and we don’t have to be
accountable to paying clients that want
But when the aspiring
professional entertains the
idea of going into
business—then the F.U.D.
rears its ugly head.
That is when the aspiring
pro begins to ask question
How am I going to assemble a portfolio?
This can be done by working as a second shooter for a
photographer company. Also carry your camera to
friend’s weddings, parties, plus take photos of friend’s
kids and at art and food fairs, and everyday objects at
home, and while on vacation.
Should I have a website or just a FB page?
The photographer should have both as not everyone is
How am I going to find the time to network and do
the photo jobs?
That can be challenge if a person has a job where they
work weekends because 95% of weddings, bar and bat-
mitzvahs, quinceaneras family parties, showers, and
award ceremonies are on the weekends…
Do I need omission and exclusion
insurance in case they mess up a
photo job and get sued?
During my 20 years as a
photographer I was never sued
because I delivered a quality
product at a reasonable price with
reliable service and results.
What areas do photographers fail when
setting up a business?
If you fail to plan—then you are planning to
Even though a home based photographer
does not require a photography or business
degree—there are still photography and
business skills you need to research and
Plus it is wise to write down a business plan
•Your three year goals on what you want
•Your marketing budget…
•Creating your pricing sheet and
agreement forms, and other marketing
•Plus you have to figure how much time
you can realistically spend on your
business if you are working another full
What are the top misconceptions photographers have
about setting up a photography business?
Too many aspiring pros lack basic business know how as
they have never been in business for themselves or have
always worked for someone else.
Going into business involves more than printing up a few
business cards… setting up a free website with a few
photos… placing some photos into a big box store album
and then telling family and friends their open for business.
Then they wait for the jobs to come in—but they don’t. This
frustrates the photographer and they realize they needs to re-
evaluate their business plan and learn a few things in order
to be successful.
When setting up a photography business, what is the
single most important task to do first?
Research your market to find out what clients want and
are willing to pay for.
Look at your competition to see what they’re doing and
charging so you can be different to stand out from the
Consider that working out of your home that you can
have affordable pricing and still make a tidy profit.
Plus having a comprehensive web site with information
and plenty of photos can bring have people calling and
“I love your website, it is so different than all the other
photography sites I have seen. Do you have this date
open—I want to hire you. Do you take charge cards?”
How important is having a website is for a
In today’s market—it is essential as the Internet is
the first place people go to look for a photographer.
People are not looking in the yellow pages,
newspaper, or at an ad on a placemat in a
restaurant—they are keying in search words such as
wedding photographers and name of city in the
Google search box.
When you develop your website the key is to have a
good landing page that promotes benefits for the
visitor… is easy to navigate… along with to the
point great written content. However, if writing
content is not your thing—it would be beneficial to
have a good copywriter write your website content
to keep your visitor from clicking the mouse and
returning to the search page.
Your website should also have enough pages to showcase
your photography expertise in areas such as weddings,
special events, candid, and studio photos, still life, animals,
architecture, sports and school groups plus more.
Go beyond the slideshows that feature only your best 50
photos and include all aspects of the event to show you can
take great candid and posed photos in any lighting situation
that pops up.
Plus despite what you may have heard about not listing your
pricing to get the visitor to call you—you really should
because people want information now and if don’t list your
pricing—the website visitor will move on to the next guy who
does feature that information.
How should a photographer price themselves
when starting a business?
Your client is looking for how good is your photos
and how much do you charge? People don’t care
about your awards, your education, and how your
photography philosophy interplays into your
Therefore, research your local competition to see if
your photography as goo as the high priced guy
working out of a brick and mortar building. This
means you can offer a lower price as you do not
have the overhead the other guy has. The key is that
your website, on line ordering, portfolio books, your
sales techniques, personal appearance, packages,
photo books, flush mount albums, are of the same
quality as the high priced guy.
What’s a unique selling point that clients
That would be affordable pricing and a
comprehensive website—Plus including a bonus
A good example would be giving a set amount
of free enlargements with all plans.
Or find a cute photography close out item and
give it as an appreciation gift for the client’s
Remember that it is always about what you can
do for the client to make them feel special.
Is Using SEO Services useful?
SEO stands for search engine optimization and uses indexing systems
and relevance algorithms to position websites on the Internet. There are
plenty of SEO companies out there that for a monthly fee claim that
they work with Google, Yahoo, and Bing to ensure your website will be
number one at the top of all the major search engine sites. Thing is—it
will be at top of those sites if you type in the exact name of your
However, unless a prospective client types in the exact name of your
photography business in the search bar—your website may not be at
the top of the first page—which defeats the purpose hiring a search
Now you if don’t want to pay those SEO optimizing companies—there
is a way you can do your own web optimizing which does require
certain steps and time to implement .
What is an effective way to obtain
Most businesses buy leads. For example
insurance companies usually spend a set
amount of dollars per thousand names
based on demographics such as
geographical location, income,
occupation, number of family members,
type of cars and recreational vehicles
However, as a home based photographer you want
client’s interested in your photography services.
So if your main focus is weddings, you can buy leads
from wedding sites such as Wed Alert for $2.00 a name
or pay an annual membership fee and have access to all
their registered visitors.
Or you can go to a reciprocal website such as 100
Wedding Sites and add your website in return for placing
the 100 Wedding Sites link on your website.
Also passing out your business cards to everyone you
meet… joining networking groups… volunteering in the
community… and writing on photography blogs is a
good way to get your name out there to garner leads.
How important is farming for referrals
is to a photographer getting started?
When you have a client who is happy and
satisfied with your work—ask the client if
they know of at least three other people
who would love to have the same great
experience and service.
The client will be willing to help and you
should get at least one name.
When is the best time to ask for
After you give the client their
finished product and they are done
gushing with the “I love the
pictures—they are great!”
And always remember to give extra
business cards to the client before
The free Promotional Marketing Pack.
The Marketing Promotional Pack is a word
document with marketing material templates
from the book that will save the aspiring
photographer hours of scanning or retyping the
information. The reader can type in their
business name, address, phone, website, set their
own pricing and fine tune the templates to suit
their particular needs. The reader will receive the
information within the book. The templates in
the book include:
Lead Email to Clients Wedding Agreement form
Three fold Brochure sheet Photography services sheet
Preps of Photography Professionalism Asking for Referrals Script
Wedding Day Informational Sheet Wedding pricing sheet
Ala Carte Pricing flyer All Events Pricing
All Event Agreement form Client Survey Form
Generic Model Release Example Invoice form Bonus items
Metering chart for weddings Voice Mail Script
Questions to ask the Bridal Client Overcoming Objections
Plus there are complimentary non licensed photos for making a photo
FOR MORE INFORMATION
Visit this link @ Clicking for Cash from
To buy the book on Amazon please visit this
Clicking for Cash from Home
Created by Laura L. Smith 2014